Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Keywords in file names vs folder names
-
We understand the value of a keyword phrase included in the URL. Is there more value to having that phrase in the folder name of the URL or the file name or does it matter?
Example:
http://www.biztoolsone.com/website-design.php
or
http://www.biztoolsone.com/website-design/
Which is best?
Thanks, Wick Smith
-
The short answer is, it does not matter.
The recommendation I would make is to use what some people refer to as "technology-proof" URLs. Drop the file extension. Why?
-
it looks cleaner and nicer to users
-
it makes it a bit harder (more work) for someone who wants to hack your site as they are unsure of your page's language
-
it gives you the flexibility to change technologies without requiring a new URL (from html to php for example)
The only difference between your URLs then would be the trailing slash. It is a matter of personal preference but I add the trailing slash to indicate a folder, and no slash to indicate it is a file.
Matt Cutts has a couple videos on URLs and file names which you may enjoy:
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsolved Temporary redirect from 302 to 301 for PNG File?
#302HTTP #temporaryredirect
Technical SEO | | Damian_Ed 0
Hi everyone, Recently I have faced a crawl issue with my media images on website. For example this page url https://intreface.com/wp-content/uploads/2022/12/Horion-screen-side-2.png has 302 HTTP Status and the recommendation is to change it 301. I have read the article on temporary redirections here:
https://moz.com/learn/seo/redirection?_ga=2.45324708.1293586627.1702571936-916254120.1702571936
but its not written here how to redirect in my HTML 1 image url not the landing page.
Screenshot 2023-12-15 at 11.02.40.png
I have messaged to MOZ Support but they recommended to go for the MOZ Community!
Screenshot 2023-12-15 at 11.06.02.png Could you assist me wit this issue please? I can reach HTTML of the necessary page and change what I need for permanent redirection but firstly I need to understand how to do that correctly.0 -
Truncated product names
Due to the restraints of category page layout many of the products in certain categories have the product titles truncated, in some cases missing off 2-5 words depending on the product in question. The product name which displays on the category page is lifted straight from the product page itself, so not possible to do something like "product name including spec..." to place ... to indicate a bit more. I'm assuming not but just wanted to check that Google will not frown on this. Text is not being hidden it just does not render fully in the restricted space. So there is a scenario of 'bits of' text in the source not displaying on the rendered page.
Technical SEO | | MickEdwards0 -
Www2 vs www problem
Hi, I have a website that has an old version and a new version. The content is not duplicate on the different versions.
Technical SEO | | TihomirPetrov
The point is that the old version uses www. and non-www before the domain and the new one uses www2. My questions is: Is that a problem and what should be done? Thank you in advance!0 -
403s vs 404s
Hey all, Recently launched a new site on S3, and old pages that I haven't been able to redirect yet are showing up as 403s instead of 404s. Is a 403 worse than a 404? They're both just basically dead-ends, right? (I have read the status code guides, yes.)
Technical SEO | | danny.wood1 -
ALT attribute keyword on the same image but different pages
Hi there, As i'm sure you're probably aware, moz advises to use a keyword within the ALT attribute on pages... On a new website I am launching, I have the ability to add an alt keyword to image headers. On multiple pages we have the exact same image but with different keywords associated them inside the alt attribute. The image itself is a collage of different images and so the keywords used can, quite sneakily, match the image. My question is therefore, will using different keywords on the same image on different pages have a negative effect on SEO? Thanks, Stuart
Technical SEO | | Stuart260 -
Is there any value in having a blank robots.txt file?
I've read an audit where the writer recommended creating and uploading a blank robots.txt file, there was no current file in place. Is there any merit in having a blank robots.txt file? What is the minimum you would include in a basic robots.txt file?
Technical SEO | | NicDale0 -
Site disappearing from search for a certain keyword
I was wondering if someone has encountered the same problem as me. I was doing some changes on the frontpage of one of my clients' website, especially some redirections, and my site has disappeared from Google for the main keyword on the page. So, if I look for my page on Google, instead of seeing my page first, I no longer see my page, at all. All I've done was a 301 redirection from index.html to the domain name. Now, I changed everything back to how it was before. More precisely, I've done that 2 weeks ago. But, no change in Google. I checked Bing and Yahoo, my site appears first when I search for that specific keyword. Any ideas how long will it take for Google to see that I am not doing anything wrong with redirections? Or any idea at all?
Technical SEO | | webmasterles0 -
Sitefinity vs Wordpress
We're looking for a new CMS and out development company suggested Sitefinity. I've had great success with Wordpress. Is either system better. I love worpdress but have had no experience with Sitefinity. Thanks!
Technical SEO | | StandUpCubicles0