Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Keywords in file names vs folder names
-
We understand the value of a keyword phrase included in the URL. Is there more value to having that phrase in the folder name of the URL or the file name or does it matter?
Example:
http://www.biztoolsone.com/website-design.php
or
http://www.biztoolsone.com/website-design/
Which is best?
Thanks, Wick Smith
-
The short answer is, it does not matter.
The recommendation I would make is to use what some people refer to as "technology-proof" URLs. Drop the file extension. Why?
-
it looks cleaner and nicer to users
-
it makes it a bit harder (more work) for someone who wants to hack your site as they are unsure of your page's language
-
it gives you the flexibility to change technologies without requiring a new URL (from html to php for example)
The only difference between your URLs then would be the trailing slash. It is a matter of personal preference but I add the trailing slash to indicate a folder, and no slash to indicate it is a file.
Matt Cutts has a couple videos on URLs and file names which you may enjoy:
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Company name ranking
Hi all, I hope somebody can share their thoughts on the below. A web designer launched my client's new website and I have been tasked with the SEO. I was approached with an immediate problem, www.clientswebsite.co.uk was ranking 9th for their company name after being indexed by Google. The search results above www.clientswebsite.co.uk were related to my client but not all, for example a direct competitor was also ranking. I have been working on the SEO for 2-3 weeks and I just managed to get to 3rd position for the company name, and then www.clientswebsite.co.uk disappeared from page 1! And now instead, an irelevant sub page is now ranking for the company name on page 2 (a contact page). I have checked and the home page is still indexed (did a site: check). The only problem software picks up is a redirect chain (http://homepage -> http://www.homepage -> https://homepage) the web developers said it wouldn't impact rankings (when I asked them to edit the htaccess file to fix it) I've listed below the SEO tasks I completed whilst attempting to rank the company name: I set up analytics and webmaster tools, in which I set up preferred domain (www) Added a sitemap Edited meta data making sure company name was included I contacted the websites above www.clientswebsite.co.uk that were relevant and asked them to place a link linking to their new website, I was successful with a couple of these. I placed www.clientswebsite.co.uk on all of their social media profiles I reformatted headers on their home page, making sure the H1 included my client's company name I found 2 extra versions of my client's home page (not exact copies, but very similar content) that had been published, so I decided to 301 redirect these to the correct home page Activated SSL and forced to HTTPS I would really appreciate it if anyone could share their thoughts here, whether it be explanations or possible solutions Adam
Technical SEO | | SO_UK0 -
Do Meta Keywords matter?
I am a firm believer in the fundamentals of SEO but is there any data to support its impact positively or negatively towards a sites rank?
Technical SEO | | Brandonp0 -
Is there any value in having a blank robots.txt file?
I've read an audit where the writer recommended creating and uploading a blank robots.txt file, there was no current file in place. Is there any merit in having a blank robots.txt file? What is the minimum you would include in a basic robots.txt file?
Technical SEO | | NicDale0 -
Remove html file extension and 301 redirects
Hi Recently I ask for some work done on my website from a company, but I am not sure what they've done is right.
Technical SEO | | ulefos
What I wanted was html file extensions to be removed like
/ash-logs.html to /ash-logs
also the index.html to www.timports.co.uk
I have done a crawl diagnostics and have duplicate page content and 32 page title duplicates. This is so doing my head in please help This is what is in the .htaccess file <ifmodule pagespeed_module="">ModPagespeed on
ModPagespeedEnableFilters extend_cache,combine_css, collapse_whitespace,move_css_to_head, remove_comments</ifmodule> <ifmodule mod_headers.c="">Header set Connection keep-alive</ifmodule> <ifmodule mod_rewrite.c="">Options +FollowSymLinks -MultiViews</ifmodule> DirectoryIndex index.html RewriteEngine On
# Rewrite valid requests on .html files RewriteCond %{REQUEST_FILENAME}.html -f RewriteRule ^ %{REQUEST_URI}.html?rw=1 [L,QSA]
# Return 404 on direct requests against .html files RewriteCond %{REQUEST_URI} .html$
RewriteCond %{QUERY_STRING} !rw=1 [NC]
RewriteRule ^ - [R=404] AddCharset UTF-8 .html # <filesmatch “.(js|css|html|htm|php|xml|swf|flv|ashx)$”="">#SetOutputFilter DEFLATE #</filesmatch> <ifmodule mod_expires.c="">ExpiresActive On
ExpiresByType image/gif "access plus 1 years"
ExpiresByType image/jpeg "access plus 1 years"
ExpiresByType image/png "access plus 1 years"
ExpiresByType image/x-icon "access plus 1 years"
ExpiresByType image/jpg "access plus 1 years"
ExpiresByType text/css "access 1 years"
ExpiresByType text/x-javascript "access 1 years"
ExpiresByType application/javascript "access 1 years"
ExpiresByType image/x-icon "access 1 years"</ifmodule> <files 403.shtml="">order allow,deny allow from all</files> redirect 301 /PRODUCTS http://www.timports.co.uk/kiln-dried-logs
redirect 301 /kindling_firewood.html http://www.timports.co.uk/kindling-firewood.html
redirect 301 /about_us.html http://www.timports.co.uk/about-us.html
redirect 301 /log_delivery.html http://www.timports.co.uk/log-delivery.html redirect 301 /oak_boards_delivery.html http://www.timports.co.uk/oak-boards-delivery.html
redirect 301 /un_edged_oak_boards.html http://www.timports.co.uk/un-edged-oak-boards.html
redirect 301 /wholesale_logs.html http://www.timports.co.uk/wholesale-logs.html redirect 301 /privacy_policy.html http://www.timports.co.uk/privacy-policy.html redirect 301 /payment_failed.html http://www.timports.co.uk/payment-failed.html redirect 301 /payment_info.html http://www.timports.co.uk/payment-info.html1 -
Wordpress Redirect Plugin Vs Manual .htaccess?
Hi everyone, I need to 301 redirect my old pages to new ones but i am confused between whether to choose plugin for this or i should manually rewrite the code on .htaccess file. Please give your suggestion and if you think i should use plugin then which one?
Technical SEO | | himanshu3019890 -
Root directory vs. subdirectories
Hello. How much more important does Google consider pages in the root directory relative to pages in a subdirectory? Is it best to keep the most important pages of a site in the root directory? Thanks!
Technical SEO | | nyc-seo0 -
How well do .ltd.uk domain names rank?
Hi all, do .ltd.uk domain names rank well? How well do they stack up against a .com or .co.uk? I'd really appreciate any feedback from people with any experience with these domains. Thanks John
Technical SEO | | john251810100 -
Domain authority and keyword difficulty
I know there are too many variables for a certain answer, however do people take their domain authority into account when using keyword difficulty tool? I have a new domain which only has a score of seven at the moment. When using the keyword searching tool what is the maximum difficulty level keywords people would target initially? Obviously I would seek to increase the difficulty of the words over time but to start off its a hard choice between keywords which can be ranked for in a reasonable period of time and the keywords which are getting enough traffic to make the effort worthwhile.
Technical SEO | | Grumpy_Carl0