How long does Google Analytics credit a source?
-
I was under the impression that GA credits the source with a conversion if it is the source for the current session but it seems that if the user returns later that the source may still be credited. Is this the case? How long does GA credit a source?
-
Hi Tyler - No problem, the community has helped me out quite a bit and I enjoy sharing what limited knowledge I have.
- Is there a simple way to have Analytics only return data provided in default groups (Organic, Email, Direct, etc.) rather than using regex filters?
Are you referring to the 'Channels' report? Under Acuisition > All Traffic > Channels GA displays metrics grouped by high level channels - this would be Organic, Email, Direct like you've mentioned. You'll want to make sure that your traffic is properly tagged so that the channels are reporting properly. E.g. your email traffic may need to be tagged as such to show up under that channel.
Also, You can create custom channel groupings if you want to group similar sources together and view them in the channels report. That would be in GA Admin > Account > Property > View (view level of a property) and then 'Channel Settings' > 'Channel Grouping'
2. Is it possible to change the attribution model outside of conversion tab for private dashboards, etc..?
Unfortunately, I do not think you can change the attribution model outside of the default attribution reports. I could be wrong and some further Googling may prove that, but I haven't created custom reports with different attribution models.
-
Ray,
Thanks for the continued support. There are a few that I am using to measure organic search where the numbers are off by 1-2% but I think I can give you a more simple example and still enable you to help me out. One email report simply uses the regex (email|bronto) for filtering source/medium. The conversion numbers for this filter come out similiarly - 1-2% more than what Google shows for email conversions within the LND attribution model tool.
- Is there a simple way to have Analytics only return data provided in default groups (Organic, Email, Direct, etc.) rather than using regex filters?
- Is it possible to change the attribution model outside of conversion tab for private dashboards, etc..?
-
Correct, the LND attribution model is the default attribution model that Google Analytics uses in their reports. So, if you're viewing a report that is not the Model Comparison report, you are seeing data based off the LND model.
I would have to look at your reports specifically to see why there is a difference. Are you making sure that both reports are not using 'sampled data' ? Sampled data would cause discrepancies.
-
Are you saying that LND is the default way of measuring conversions in GA? When looking at a report that displays conversions over a time frame those numbers are just slightly different that what LND shows for that same conversion over the same time frame.
-
The normal conversion attribution for Google Analytics is the Last Non Direct click - LND. This means, the last source clicked on by the user will receive the credit.
A person could come through organic search, leave the site, then come back directly and convert - that conversion would be credited to the organic source.
You can view different attribution models through the Conversions > Attribution > Model Comparison report. But, LND click is the standard attribution model.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Analytic Bug For Browser Report
Hi All, I am checking browser report since many years today I was checking browser report what I find "DESKTOP" is showing in Browser & OS section with lots of traffic. Screenshot attached Is it google analytic bug? Can anyone please help me? PeGK7
Reporting & Analytics | | Arnold30 -
Has Google Analytics Funnel Visualisation changed / stopped working?
Yesterday my funnel visualisation tab in the updated GA interface was showing data flow. However today there is nothing showing in the graphical element despite showing some goal completion figures as a headline. Have they stopped doing up to the minute visualisation in favour of delayed results? Anyone else experiencing similar? Thanks in advance Tim
Reporting & Analytics | | TimHolmes0 -
Google Analytics - Organic Search Traffic & Queries -What caused the huge difference?
Our website traffic dropped a little bit during the last month, but it's getting better now, almost the same with previous period. But our conversion rate dropped by 50% for the last three weeks. What could cause this huge drop in conversion rate? In Google Analytics, I compared the Organic Search Traffic with previous period, the result is similar. But the Search Engine Optimization ->Queries shows that the clicks for last month is almost zero. What could be the cause of this huge differnce? e9sJNwD.png k4M8Fa5.png
Reporting & Analytics | | joony0 -
Why is this tag not firing in Google Analytics?
I setup Google Tag Manager on this site- http://germanhausbarn.com I am trying to setup event tracking for the donate, newsletter, and Contact Us button at the bottom of the page. The most recent version is published, and I ran debug and it shows that they fire, but nothing is coming up in analytics. Any thoughts?
Reporting & Analytics | | EcommerceSite0 -
Weird Google Analytics tracking question
I have a client that has a market place site, where people list goods and sell them, think something like Etsy. Instead of developing a system to show the users page views and things like that, does it sound reasonable to let them enter a Google Analytics property on the pages they list on, then let them monitor through GA? Does anyone see any fatal flaws in this thinking?
Reporting & Analytics | | LesleyPaone0 -
Transfer Google Analytics data from one user to another?
Long story short, two weeks of analytics data are stored on a different profile from the rest of the year's data. Is there a way to export all data from a date range, and then import it to another account? Thanks for your help.
Reporting & Analytics | | AmericanOutlets0 -
Google Analytics Goal Funnel Visualization Issue
I've setup a goal funnel but am having an issue when I look at the funnel visualization. It doesn't appear to be recognizing the 1st step of the funnel that I've defined in the goal edit page. The "Property Listing page view" is located at /listings/xxx where xxx is the number of the property. Within the funnel, I've added /listings/*, but when I go to see the funnel visualization, I see 0 counts for this step (even though it clearly shows on the entrance page to the left "/listings/622, etc". I've attached a .pdf with a few images to help make this clearer. Any thoughts? CRD-Funnel.pdf
Reporting & Analytics | | chrisfree0 -
How do I set up Google Analytics to track paid visitors from Bing
When looking at Traffic Sources in Google Analytics, Google is broken out into paid and organic visits. I want to do the same with Bing. How do I do it?
Reporting & Analytics | | cpantages0