Influence The Google Knowledge Box/Knowledge Graph
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Hi guys,
Not sure what the correct terminology is, i think its called the knowledge box. Screenshot:
Anyway i'm referring to the box which sometimes appears above organic listings which either explains the definition of a something like the case above or provides information regarding searchers query.
I was wondering if anyone knows how to get the knowledge box appearing when its not being displayed for a query it should be or influence what is contained in the box?
Has anyone seen any good write ups about this?
Cheers,
Mark
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That is a pretty good example you have there of a slightly ... unexpected ... knowledge box!
The knowledge box can draw data from a number of places, as Ron mentions schema markup and google plus pages are used as are other online sources like wikipedia (which is the source in your example) and freebase listings. Dr Pete has written a number of posts about this which might help (here, here and here for example) and another good article on 'hacking' the knowledge graph here.
The particular case you mention is a definition box and is driven from wikipedia and might be pretty difficult to change, if you are looking to influence knowledge graph data about a company or an entity the above links should help.
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Mark,
The knowledge graph is driven by schema. I would go to schema.org. Learn it, live it, love it ;). If you are on the word press platform there are several plug ins that will help you set up your schema for you. If you have not read this link it does a good job explaining why this resource wad created and what Google's goals are: http://www.google.com/insidesearch/features/search/knowledge.html
The other source of this information is the Google+ Page for the company. I strongly recommend that you fill this out completely. I would strongly recommend your client upload relevant pictures with good alternative text for each shot. This information can get replicated to the knowledge graph as well.
Hope this helps,
Ron
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