A new website issue
-
Hello everybody,
I have started a new website 22 days ago at the beginning of this month and i have long articles. I think this should make the site appear in search results for long tail keywords even if they are not very relevant but as you can see in the attached image from my webmaster tools the impression count has suddenly increased to 100 then significantly decreased again. Even when i cancel "filter" option. Is this normal for a 3 weeks old website? or there is something i have to check? thanks. -
Hello Ali & welcome to the Moz community!
There could be many factors influencing your SERPs position, especially for a new website. Since your site is new, Google is just learning about its content and performance. It could be that your article came up high in the SERPs and then Google noticed some significant pogo-sticking and lowered its rankings.
Have you checked the behavior metrics of the traffic that came through that day? I also suggest adding the term that sent you traffic to Moz's keyword tracking tool so you can monitor its SERPs progress and see how Google is adjusting the rankings.
-
Thanks for the question! The simple answer is that your website is too young to make any definitive conclusions. Three weeks is nowhere near enough time to know for sure what Google "thinks" about your website.
Whenever a company does something "new" -- create a website, publish a new piece of content, get a batch of new backlinks, and so on -- it will usually get a quick boost in rankings (and search-result impressions, as you mention) simply because it is new and fresh in Google's eyes. However, that exposure will lessen over time as the "newness" wears off. So, one answer is that it's crucial to keep the site "fresh" as much as possible.
But remember: SEO is a marathon, not a race. Rankings, impressions, and traffic will rise and fall on a daily or weekly basis. But the key is to keep them increasing over the long term in general -- think monthly, quarterly, and yearly, like the stock market. If you see the results going up over the long term, then you know you're doing the right thing. Anything good takes time to be successful. Nothing good comes quickly.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Redirect to new SSL Domain
Hi Experts; How to redirect https://old-domain.com to https://new-domain.com without buying new SSL? I have one GoDaddy SSL and I want to use it for a new domain. Its currently use for old domain
Intermediate & Advanced SEO | | cafegardesh0 -
Schema for E-Commerce websites
Hi Guys. I am running a cleanup for the on page schema we use and will be moving the on page elements into tag manager. I have all the metas and schema for the products boxed off. My question today is what schema should I use for category pages. Granted there is Json-LD for aggregated reviews but I cant see or work out how or what to use for the category pages that have the lists of products on. Any assistance appreciated. Alex
Intermediate & Advanced SEO | | JBGlobalSEO1 -
SEO Indexing issues
Hi, We have been submitting sitemaps on a weekly basis for couple of months now and only 40% of the submitted pages are indexed each time. Whether on the design , content or technical side, the website doesn't violate google guidelines.Can someone help me find the issue? website: http://goo.gl/QN5CevThanks!
Intermediate & Advanced SEO | | ZeFan0 -
Doing SEO for a Classifieds Website and need help
Hey All! I'm going to be doing SEO for a classifieds website (cars only). But I'm struggling to dream up an effective strategy. They have a reasonably popular blog that I could definitely use to publish content for link bait, and some opportunities for guest blogging. But in terms of straight up link building (think craigslist), I'm really at a loss as to where to start. If anyone has any experience working with Classifieds websites or can recommend any strategies that you think will work I'm all ears! Really appreciate any help that anyone has to offer! Cheers 🙂
Intermediate & Advanced SEO | | CD_20160 -
Website Layout and SEO
Hi All, As a brand new user to Wordpress and having read articles and forum posts I have purchased Studiopress Genesis Enterprise Theme. QuestionWordpress like any traditional bespoke site can be written to incorporate variations of columns structures.
Intermediate & Advanced SEO | | Mark_Ch
What is the best column strategy or page layout strategy for SEO? Thanks Mark0 -
New Google Update?
Hey guys, So I have noticed a few of my clients rankings drop suddenly as of last week. They went from page 1 to page 4 and I they have been on page 1 for years, it happened around 17/01/2013. Anyone heard anything about a new update? Sample URL & Keyword: http://www.childrensfunkyfurniture.com/childrens-beds Childrens Beds Your help would be appreciated
Intermediate & Advanced SEO | | conversiontactics0 -
New Keywords stealing juice?
I already rank on the first page for all 13 of my main keyword terms. Is it possible for me to start ranking for additional key words on those page by adding additional content on the pages? How much impact will this have and will the new keywords still juice from my already good keywords? Also if I am already ranking well for those key words...with really horrible URL's. Would it be possible to add my new key words into the URL's? Since the current URL's seem to have nothing to do with my current rankings maybe I can keep my current rankings but then also get a huge boost for my new keyword rankings? Thank you, Boodreaux the novice. PS. I have already heard the great advice of keeping my old site map up for a while after I change the URL's in order to let google catch up and re-index the site.
Intermediate & Advanced SEO | | Boodreaux0 -
10,000 New Pages of New Content - Should I Block in Robots.txt?
I'm almost ready to launch a redesign of a client's website. The new site has over 10,000 new product pages, which contain unique product descriptions, but do feature some similar text to other products throughout the site. An example of the page similarities would be the following two products: Brown leather 2 seat sofa Brown leather 4 seat corner sofa Obviously, the products are different, but the pages feature very similar terms and phrases. I'm worried that the Panda update will mean that these pages are sand-boxed and/or penalised. Would you block the new pages? Add them gradually? What would you recommend in this situation?
Intermediate & Advanced SEO | | cmaddison0