Domain name migration
-
I have purchased a new domain name (b), shorter and more cool than the one I'm actually using (a). Also I'm planning to use wordpress on (b), since my actual site was build entirely on html. So lets say making a migration so slowly.
In the meantime I finish (b), I would like to include the name on my cards, and other promos, as well as actualize the new name in all my social profiles. I thinked on doing a 302 on (b) pointing to (a), till the day it will be finished. That day I'll do the opposite, so pointing (a), this time with a 301, to (b).
Is this the best way of doing it, in terms os SEO?
Thanks
-
Thanks again, you was very helpful!
I'll do all of this.
-
Yes, definitely save or reserve social profiles and so on for the new brand name as soon as you can (whenever possible -- on Twitter, for example, you have to wait to change the user name until you announce the rebrand). (When there are new profiles with the new name, just keep them inactive and don't publicize them yet.)
I don't work for Moz, but I am active in the community here. Yes, I think it's amazing too -- it's why I participate a lot. Welcome!
-
Thank you very much for the quick response, Samuel.
I'll follow your instructions and will wait till everything is finished. I was asking because in the recent days someone opened a profile in a social platform, with the name I pretended to use.
I thought on changing my other social profiles names to the new one, just to get them, so I asked my question in this forum. Maybe the best way is just to get the name in the still available social platforms and keep them sleeping, till I finish the new site, so in that moment, merging the both profiles in each social platform. What do you think on this?
By the way, is just my first day here on Moz and I find everything really amazing, thanks!
-
Thanks for the question! First, I'd go through these guides here and here on Moz to doing domain migration well. It can be complicated. (Note: Be sure to read the referenced posts and documents for more detail!)
Those articles (and referenced links) contain a lot of technical points that I endorse (for what's it's worth -- you don't know me!). Here, I just wanted to make a point about branding. (Specifically, the first post -- and referenced Mozinar -- mentioned above also details Moz's journey from SEOMoz to Moz as far as branding, which is relevant to your move to a new brand name.)
Basically, a branding change is not something that should be done slowly over time. A rebranding creates confusion in the mind of your audience and customers, and you want that confusion to be over as quickly as possible. If you list the new brand on your marketing collateral but then direct people to the website with the old brand, that creates brand confusion.
Instead, I would develop the new website and brand in the dark. Then, once it's ready, unveil the new website and brand all at once. Once the new website is live -- with all of the 301 (not 302) redirects and other technical issues in place -- THEN change your social media profiles, distribute new business cards, release new letterhead, and everything else. Make it a big deal. Celebrate, publicize, and promote the new brand. But make it all happen at the same time so that people become accustomed to the new brand quickly.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Solved How to reduce the spam score for my domain?
My domain longfeifei.com is for a regular company website and someone sent a lot of external links on different low-quality websites on the internet. Now the score is very high about 75%. If I disavow the unusual links from google search console. Is it possible to reduce the spam score? Is MOZ associated with GOOGLE Data? Thanks,
Moz Pro | | niaokun6838071 -
1500 Domains... Where to begin? & Web Structure Question.
So, as the title says, I am stuck. I recently have been brought on as the SEO guru for a small-mid size company with the task of rebuilding their web presence. Their website is in pretty unfortunate condition. The more research I do, the farther and farther I am going down the rabbit hole of chaos. Essential the previous CEO was doing all SEO work. He purchased 1500 domains, all keyword specific. Installed wordpress on roughly 1,000 and then began pumping out content. Of the 1,000 roughly 300 of them have about 600-2,000 characters worth of content that is absolute fluff. From there the linking began. Now the content is different enough that Google doesn't seem to notice that its the SAME FREEKIN THING on each domain, but I am very concerned. The company has their main multi-page domain which has other links and sources of traffic, but in essence the previous owner created a micro link web. My advice is to cut those links ASAP and remove the previous work. At the same time, I also don't want them to lose rank. So I guess I am asking a whole slew of questions... Am I right in thinking that we have to build a bridge before we burn a bridge? Is it worth fixing up some of those other domains to have original content to try and bolster what we already have? Would it be better to combine everything into one website, or try and have different domains represent different things. For example Envato.com is an umbrella website with 8 separate websites operating under the same roof using different domains.? Where do I begin? I feel like I have started this project numerous times. I know the keywords, I know where the duplicate content is, I know the structure of the main domain, I am getting the structure of the entire link web. Lastly, any thoughts you all have would be greatly appreciated. I realistically have minimal experience in this realm. I am a a major nub. I understand SEO in theory, sorta. So I'm getting there!
Moz Pro | | HashtagHustler0 -
SEOmoz Report: Competitive Domain Analysis
Hi there, According to SEOmoz Dashboard's Competitive Domain Analysis, the 'Total Links' for our domain shot up (more than quatripled) in the last few weeks. We haven't really done much link building in over 6 months so not sure how to explain this. Did SEOmoz make updates to their bots? Could it be that the bots are finding all these links only now? We've been using SEOmoz reporting for almost a year now, and I've never seen this before. Some insight / explanation for this would be great. Thanks in advance,
Moz Pro | | RBA
Gemma0 -
What Exactly Does "Linking Root Domains" mean??
What Exactly Does "Linking Root Domains" mean?? And how does it affect your ranking for certain Keywords?? Thanks
Moz Pro | | Caseman53 -
Impact of 301-redirected domains on OSE Metrics
When looking at the OSE metrics (DA, PA, Number Linking RDs etc.) is it purely based on OSEs evaluation of the specific domain or will it take into account links that have been 301-redirected to the domain?
Moz Pro | | bjalc20110 -
Domain vs Page
I see a lot of different metrics pointing to domain or page. What is the difference between these two definitions?
Moz Pro | | Gfrink0 -
How do I change my domain?
My domain was updated to use www by default. How do I update it in the profile?
Moz Pro | | dsfsystemsseo0 -
Designed new website with new domain has more than 24 million links over night on seomoz, how has this happend?
I recently added http://www.ard.uk.com to seomoz, its a new site with a new domain. on the first overview its saying it has more than 24 million links and has a mozrank over 7, how is this possible?
Moz Pro | | francesco-2850160