Page Title for a Local Shop
-
Hello everyone
I would like to have your opinion on one thing: I am working on a local shop selling pottery and other things.
So I was thinking, would it make sense to title the page something like: “Pottery Object, San Francisco, Awesome Pottery” which means “keyword, location, company name”? Or is there a better way to optimize the title of the page for a local shop?
Thank you very (very) much
-
You're welcome
-
Whoa!
Alick thanks!! Somehow, I missed that!
Thanks
-
Hi Elio,
There's a useful MozBlog on local SEO factors here - http://moz.com/blog/top-20-local-search-ranking-factors-an-illustrated-guide
#9 has a good example of a local SEO optimised page title. Keyword in Location | Company Name
I hope this helps.
Alick
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Content Page URL Question
Our main website is geared toward the city where we are located and includes the city name in content page URLs. We also have separate websites for three surrounding cities; these websites have duplicate content except the city name: MainWebsite.com
Local Website Optimization | | sharon75025
City2-MainWebsite.com
City3-MainWebsite.com
City4-MainWebsite.com We're restructuring to eliminate the location websites and only use the main website. The new site will have city pages. We have well established Google business locations for all four cities. We will keep all locations, replacing the location website with the main website. Should we remove City-IL from all content page URLs in the new site? We don't want to lose traffic/ranking for City2 or City3 because the content pages have City1 in the URL. Page URLs are currently formatted as follows: www.MainWebsite.com/Service-1-City1-IL.html
www.MainWebsite.com/Service-2-City1-IL.html
www.MainWebsite.com/Service-3-City1-IL.html
www.MainWebsite.com/Service-4-City1-IL.html Thanks!0 -
Local SEO Over Optimization
We are targeting a bunch of services for our local business that works in and around their location. I'm concerned about over optimization and need some guidance on whether these points should be resolved. The company is based in a city and works mostly in the city but also in the surrounding areas. Currently, the site has 6 services pages (accessible via main nav) targeting the same location i.e. “Made Up Service London”, “Imaginary Service London” (with URLs and H1 tags etc. in place containing this location). However this is soon going to become 9 services pages, I am concerned that the repetition of this one location is starting to look spammy, especially as its where the company is based. Initially, I also wanted pages targeting the same services in other nearby areas. For example “Made Up Service Surrey”, “Imaginary Service Essex”. This has not happened as the info available has been too sporadic. I was going to add links to relevant case studies into these pages to beef up the content and add interest. To that end, we came up with case studies, but after a while, I noticed that these are also largely focused on the primary location. So out of 32 case studies, we have 19 focused on the primary location again with URL’s and H1 tags etc containing the location keyword. So in total, we have 25 pages optimized for the location (soon to be 28 and more if further case studies are added). My initial feeling was that the inclusion of pages targeting services in other locations would legitimize what we have done with the main pages. But obviously we have not got these pages in place and I question whether we ever will. What is my best course of action moving forward?
Local Website Optimization | | GrouchyKids1 -
Matching page for keyword doesn't show in search
Hello! I'm having an issue with my website Rooms Index, the website is in Hebrew so I'll provide examples in English for better understandings. When I'm searching Rooms by Hour in Haifa, google doesn't show the intended category page which is this, instead it shows my homepage in the results, this happens only for certain areas, while other areas are working well such as Tel aviv. For example if I searched day use in Las Vegas it'd show me the Las Vegas page dayuse.com/las-vegas, but searching for Brooklyn I'd only see dayuse.com. the pages are indexed and I can find them if I search site:roomsindex.co.il what could cause such problem?
Local Website Optimization | | AviramAdar0 -
Preventing multiple market domains from appearing in the local search rsults
Working on an international client, how would you help solve multiple market domains from appearing in the local search rsults?
Local Website Optimization | | Cristiana.Solinas0 -
Schema markup for a local directory listing and Web Site name
Howdy there! Two schema related questions here Schema markup for local directory We have a page that lists multiple location information on a single page as a directory type listing. Each listing has a link to another page that contains more in depth information about that location. We have seen markups using Schema Local Business markup for each location listed on the directory page. Examples: http://www.yellowpages.com/metairie-la/gold-buyers http://yellowpages.superpages.com/listings.jsp?CS=L&MCBP=true&C=plumber%2C+dallas+tx Both of these validate using the Google testing tool, but what is strange is that the yellowpages.com example puts the URL to the profile page for a given location as the "name" in the schema for the local business, superpages.com uses the actual name of the location. Other sites such as Yelp etc have no markup for a location at all on a directory type page. We want to stay with schema and leaning towards the superpages option. Any opinions on the best route to go with this? Schema markup for logo and social profiles vs website name. If you read the article for schema markup for your logo and social profiles, it recommends/shows using the @type of Organization in the schema markup https://developers.google.com/structured-data/customize/social-profiles If you then click down the left column on that page to "Show your name in search results" it recommends/shows using the @type of WebSite in the schema markup. https://developers.google.com/structured-data/site-name We want to have the markup for the logo, social profiles and website name. Do we just need to repeat the schema for the @website name in addition to what we have for @organization (two sets of markup?). Our concern is that in both we are referencing the same home page and in one case on the page we are saying we are an organization and in another a website. Does this matter? Will Google be ok with the logo and social profile markup if we use the @website designation? Thanks!
Local Website Optimization | | HeaHea0 -
Has anyone had any success buying a local domain website, getting it on first page and then selling it to a local business? I have found some good domains that this might work for but I am wondering if anybody has tried this before.
I would like to buy a local domain like scottsdalepaintingcontractor.com and then seo it to first page before I sell it. Has anybody tried such strategy?
Local Website Optimization | | BWoods3 -
Can a localization web design update hurt SEO?
Hi mozzers, Me and my team are having a major website refresh and update for one of our client's. The structure of the website can be divided into 2 types of pages: corporate pages(representing the core services of the company which rank nationally) and microsite pages(representing each and every 30+ franchise locations ranking locally). Right now when you visit the Seattle microsite page you have localization feel but the main nav(of corporate site) remains at the top on top of the subnav(orange under map) which is customized for the location where you are in. My colleague who is the main person in charge of this website update would like to create a better localization experience for users in specific cities by having one main navigation instead of 2 displaying exactly the same pages displayed on the actual subnav (actual microsite) (images are below of actual and potential look of the website). FYI: URLs will remain the same. I really like this idea of a more personalized experience but I am afraid that the local seo strategy we have done so far may be jeopardized because of this new design but i am not sure. Am I right? Are we going to lose national and/or local rankings? Will this fresh design hurt the SEO we have been doing for the past few years? It would be great to provide me "best practice" tips to follow for this case as far as what are the steps I should be paying attention... Thank you guys! ktJrsNx.png Boq4Pvt.png
Local Website Optimization | | Ideas-Money-Art0 -
Localize Homepage, or service pages?
Hi so I am curious if a homepage may carry the most link juice, then if you service an entire state, do you include the state name as a keyword in your homepage title to get noticed, or the company brand, resulting in adding service area pages to cater to unique each city that you service? I am just not sure if Google is smart enough to know you service a state? I have my local page with a service area, but is this all I need? So I would not need to add a state name. Like I build horse barns, pole barns, metal buildings, and indoor riding arenas. So I am curious if you would do a title tag like Colorado Builders - Barns, Buildings, and Arenas Or maybe Colorado at the end? Or not at all Thanks for any tips.
Local Website Optimization | | asbchris0