Page Title for a Local Shop
-
Hello everyone
I would like to have your opinion on one thing: I am working on a local shop selling pottery and other things.
So I was thinking, would it make sense to title the page something like: “Pottery Object, San Francisco, Awesome Pottery” which means “keyword, location, company name”? Or is there a better way to optimize the title of the page for a local shop?
Thank you very (very) much
-
You're welcome
-
Whoa!
Alick thanks!! Somehow, I missed that!
Thanks
-
Hi Elio,
There's a useful MozBlog on local SEO factors here - http://moz.com/blog/top-20-local-search-ranking-factors-an-illustrated-guide
#9 has a good example of a local SEO optimised page title. Keyword in Location | Company Name
I hope this helps.
Alick
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
International subdirectory without localized content - best practice / need advice
Hi there, Our site uses a subdirectory for regional and multilingual sites as show below for 200+ countries.
Local Website Optimization | | erinfalwell
EX: /en_US/ All sites have ~the same content & are in English. We have hreflang tags but still have crawl issues. Is there another URL structure you would recommend? Are there any other ways to avoid the duplicate page & crawl budget issues outside of the hreflang tag? Appreciate it!0 -
Looking to create a "best practice" doc on location pages. Anyone know of a useful resource?
I'm working for a few regional brands and would like to create a best practice doc for the structure of a location page. Has anyone seen anything recent regarding a structure for local, regional and national pages? Thanks all, Kevin
Local Website Optimization | | Kevin.Bekker1 -
Home Page Not Ranking for Brand
I've got an odd issue (that I've never encountered in 12+ years in SEO). A client's home page isn't ranking for their brand term. It's a medical spa in Las Vegas, so physical location that takes online appointments. We have an online booking system (which isn't a good one) that originally had a booking page replacing our home page. My thought is that Google associated that page as our home page because it was a stronger domain and the booking page is most used. That tool didn't allow the booking page to be noindexed (I know, crazy)- so I changed the name inside the booking tool away from the brand name as to not have both the site and the booking site optimized for the brand. Other things I've checked: The home page is indexed Home page canonical tag points to itself Title tag contains brand name at front (rest of site it's at the end) Robots.txt is accurate (allows home page) XML sitemap contains home page (and accurate for other pages) To make this even more confusing, if you search the brand name the physical location appears on the right rail with accurate URL. Any other ideas that I may be missing?
Local Website Optimization | | karmadigital0 -
Are local business directories worth the effort? Eg. White pages, Yell.com, Local.com?
Hi Guys, Im new to Moz and very keen to do SEO right without upsetting Mr. Google too much. Are local business directories worth the effort? Its a laborious job, but happy to do it, if its effective and won't be considered spammy by Google? Thanks
Local Website Optimization | | Fetseun0 -
Local SEO Best Practise?
We are planning to localize our website by launching CCTLD. But there is a little confusion about some aspects, which are: Should we track location and take our visitors to their native domain? Or do we need to take our visitors to .com domain and show a Popup, if they want to visit the native region website? What is the best case study for localization?
Local Website Optimization | | UmairGadit0 -
Optimizing Local SEO for Two Locations
Hi there! I have a client that has just opened a 2nd location in another state. When optimizing for local I have a few questions: We're creating a landing page for each location, this will have contact information and ideally some information on each location. Any recomendations for content on these landing pages? The big question is dual city optimization. Should Include the city & state of BOTH locations in all my title tags? or should I leave that to the unique city landing pages? What other on-page optimizations should i consider across the site? Thanks! Jordan
Local Website Optimization | | WorkhorseMKT0 -
Why has my site dropped to page 2?
I haven't been paying attention to my sites SERP for the past year, and only realized I've dropped to page 2 on a keyword search. Specifically, on Google.ca, searching the keywords "wedding invitations" My site, www.stephita.com, used to consistently rank in the top 3 links. While my competitors have leapfrogged me. 😞 I realized that my site wasn't "mobile-friendly", and had a few other issues like keyword stuffing, long meta descriptions and titles. I've fixed these issues "now", but wanted to know does this mean my site was severely penalized by the Panda/Penguin updates for the last few years? Does having a PR3 site mean anything? My competitors who our rank me on SERP, are all PR1 sites. Greatly appreciate any feedback you can give me! 🙂
Local Website Optimization | | TysonWong0 -
Location Pages and Duplicate Content and Doorway Pages, Oh My!
Google has this page on location pages. It's very useful but it doesn't say anything about handling the duplicate content a location page might have. Seeing as the loctions may have very similar services. Lets say they have example.com/location/boston, example.com/location/chicago, or maybe boston.example.com or chicago.example.com etc. They are landing pages for each location, housing that locations contact information as well as serving as a landing page for that location. Showing the same services/products as every other location. This information may also live on the main domains homepage or services page as well. My initial reaction agrees with this article: http://moz.com/blog/local-landing-pages-guide - but I'm really asking what does Google expect? Does this location pages guide from Google tell us we don't really have to make sure each of those location pages are unique? Sometimes creating "unique" location pages feels like you're creating **doorway pages - **"Multiple pages on your site with similar content designed to rank for specific queries like city or state names". In a nutshell, Google's Guidelines seem to have a conflict on this topic: Location Pages: "Have each location's or branch's information accessible on separate webpages"
Local Website Optimization | | eyeflow
Doorway Pages: "Multiple pages on your site with similar content designed to rank for specific queries like city or state names"
Duplicate Content: "If you have many pages that are similar, consider expanding each page or consolidating the pages into one." Now you could avoid making it a doorway page or a duplicate content page if you just put the location information on a page. Each page would then have a unique address, phone number, email, contact name, etc. But then the page would technically be in violation of this page: Thin Pages: "One of the most important steps in improving your site's ranking in Google search results is to ensure that it contains plenty of rich information that includes relevant keywords, used appropriately, that indicate the subject matter of your content." ...starting to feel like I'm in a Google Guidelines Paradox! Do you think this guide from Google means that duplicate content on these pages is acceptable as long as you use that markup? Or do you have another opinion?0