Can bots identify shmushed keywords?
-
I remember reading some years ago that domains and pages that have smushed keywords, such as cheapbaseballs.com/redbaseball.html could be identified by Google as "cheap baseballs" and "red base ball". Is this still correct?
-
But to answer you specifically, yes, there is a chance the bots could read the URLs without hyphens.
-
I agree with Cyto. The best practice is to make the URLs easier to read for both humans and bots. The focus should always be user experience. It would be easier to read the URL that contained hyphens, as opposed to the URL without.
-
Let's say they do, but does that mean you stand a better chance to rank higher than a competitor who uses hyphens? If hyphens represent spaces, and a user searches chanel number 5, doesn't that mean a website that has the url chanel-number-5.html might rank better than chanelnumber5.html.
Similar to a human, it would be easier to read chanel-number-5 than chanelnumber5.
So even if the bot reads a url without a hyphen, a competitor with a hyphen might edge out.
That's my two cents
-
However I'm asking about URLs NOT using hyphens and instead using perfumes.com/chanelnumber5.html. Would bots identify the words chanel number 5 without hyphen seperation?
-
In the URL, yes, they can be identified as key terms. I wouldn't necessarily use your domain as a place for your key terms, but you are correct. The URL string following the domain most often uses hyphens to separate words. A lot of platforms are designed to pull the product name as the URL string, so it just adds hyphens in place of the spaces.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why does the order of the keywords affect my SERP? And what can I do to improve?
Hi all, So, if you google "london life coach" my site appears #2 (www.nickhatter.com) But if you google "life coach London" my SERP seems to fluctuate between #3 up to #6. If you google "life coach in London" my SERP is a solid #2/3. I don't get it all. Would someone care to explain? Also, if you have any tips on how I might improve the EAT of my website please do feel free to weigh in! Many thanks,
Intermediate & Advanced SEO | | NickHatster
Nick0 -
Conundrum with brand new website keywords...
I'm working with on a website for an app called BetterRX. There's a prescription card called BetterRX Card. Our domain is Better RX.com and the card is BetterRXCard.com. "Better RX" as a brand search is dominated by prescription discount cards, with Good RX being the most dominant. Any suggestions on how to go about mixing optimization for brand as well as the app?
Intermediate & Advanced SEO | | sickle3110 -
Keyword research
Do I understand it correctly ? Let's say my keyword is Piedmont bike tours. From what I understand I need to use synonyms of Piedmont bike tours that people would use to find my website such as bike trip in Piedmont or cycling vacation in Piedmont and then closely related phrases in my content which are not necessarily synonyms but that semantically related, correct ? Do I need to do that for every topic that I decide to talk about on my webpage. For example let's say another topic I have decided to talk about on my page about Piedmont bike tour is Barolo. Do I need to do the same process for Barolo ? Thank you,
Intermediate & Advanced SEO | | seoanalytics0 -
Long tail there are no long tail keywords....
Hi I am struggling trying to optimise product pages for a product area which doesn't have a lot of specific longtail product related searches. It's 'Lockers' I have more specific sub-category pages which drill down such as - Wire Mesh Lockers Charging Lockers Laptop Lockers Just to name a few, but to drill down more to product names doesn't offer much. Or, in some cases the products are so similar they focus on similar keywords, for example '2 tier metal lockers' applies to loads of different products. Do I do the best I can with product titles, then focus on sub-categories? Love to hear thoughts 🙂
Intermediate & Advanced SEO | | BeckyKey0 -
Best tools for identifying internal duplicate content
Hello again Mozzers! Other than the Moz tool, are there any other tools out there for identifying internal duplicate content? Thanks, Luke
Intermediate & Advanced SEO | | McTaggart0 -
Hidden keywords - how many per page?
Hi All, We have a booking website we want to optimize for keywords we cannot really show, because some of our partners wouldn't want it. We figured we can put said keywords or close synonyms onpage in various places that are not too dangerous though (e.g. image names, image alt tags, URLs, etc.). The question is how much keywords we can target though? We know keyword stuffing is detrimental, and we will not start to create long URLs stuffed with keywords, same for H1 tags or page titles. So how many is acceptable/not counterproductive? Thanks!
Intermediate & Advanced SEO | | Philoups0 -
High search volume keywords
The problem is that our index is not in serps anymore with the high volume keywords (Pfizer, Roche, johnson & johnson).
Intermediate & Advanced SEO | | bele
We still keep these keywords in title, but it brings not much results. We made page www.domain.com/pfizer , added there Pfizer products with unique descriptions.
Product pages started to drive visitors, but not the www.domain.com/pfizer page. If we add a blog to the top of this page and add unique posts about Pfizer company news, would it help?
In this case this page would be unique, refreshed with new info, and have rotating pfizer products. Maybe some other suggestions?0 -
How can I penalise my own site in an international search?
Perhaps penalise isn't the right word, but we have two ecommerce sites. One at .com and one at .com.au. For the com.au site we would like only that site to appear for our brand name search in google.com.au. For the .com site we would like only that site to appear for our brand name search in google.com. I've targeted each site in the respective country in Google Webmaster Tools and published the Australian and English address on the respective site. What I'm concerned about is people on Google.com.au searching our brand and clicking through to the .com site. Is there anything I can do to lower the ranking of my .com site in Google.com.au?
Intermediate & Advanced SEO | | Benj250