Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Setting up 301 Redirects after acquisition?
-
Hello!
The company that I work for has recently acquired two other companies. I was wondering what the best strategy would be as it relates to redirects / authority.
Please help!
Thanks
-
I once worked for what could be described as a "holding company" that's in the Fortune 500. Because everything they owned was so diverse, they either kept separate branches or the companies/brands separate. Especially if the brand was worth money as a name. It's important to do the research on how valuable the brand itself is because even if you decide to have one company to rule them all, you need to figure out how to transition customers.
-
Great response Egol.
I'm always impressed with people who can think outside the box. Our company was recently purchased by a much larger corporation and instead of trying to roll us together they recognized that separately with their additional resources we are more valuable.
-
First thing which one you want to brand ? And as what Ray said, 301 redirect the other domains to the primary domain.
-
Before you redirect... it could be much more profitable to run these sites separately.
A proper analysis could take a few minutes to a few hours to decide that they are not worth much... or it could be worth a lot of money to have someone who knows what they are doing flip these sites and convert them into valuable assets that earn many times more than what their previous owner was doing with them.
-
If your company plans on having the acquired domains redirect to your primary domain, then 301 redirects would be the proper method to use.
You'd set those up in the acquired domains' .htaccess file.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
302 > 302 > 301 Redirect Chain Issue & Advice
Hi everyone, I recently relaunched our website and everything went well. However, while checking site health, I found a new redirect chain issue (302 > 302 > 301 > 200) when the user requests the HTTP and non-www version of our URL. Here's what's happening: • 302 #1 -- http://domain.com/example/ 302 redirects to http://domain.com/PnVKV/example/ (the 5 characters in the appended "subfolder" are dynamic and change each time)
Intermediate & Advanced SEO | | Andrew_In_Search_of_Answers
• 302 #2 -- http://domain.com/PnVKV/example/ 302 redirects BACK to http://domain.com/example/
• 301 #1 -- http://domain.com/example/ 301 redirects to https://www.domain.com/example/ (as it should have done originally)
• 200 -- https://www.domain.com/example/ resolves properly We're hosted on AWS, and one of my cloud architects investigated and reported GoDaddy was causing the two 302s. That's backed up online by posts like https://stackoverflow.com/questions/46307518/random-5-alpha-character-path-appended-to-requests and https://www.godaddy.com/community/Managing-Domains/My-domain-name-not-resolving-correctly-6-random-characters-are/td-p/60782. I reached out to GoDaddy today, expecting them to say it wasn't a problem on their end, but they actually confirmed this was a known bug (as of September 2017) but there is no timeline for a fix. I asked the first rep I spoke with on the phone to send a summary, and here's what he provided in his own words: From the information gathered on my end and I was able to get from our advanced tech support team, the redirect issue is in a bug report and many examples have been logged with the help of customers, but no log will be made in this case due to the destination URL being met. Most issues being logged are site not resolving properly or resolving errors. I realize the redirect can cause SEO issues with the additional redirects occurring. Also no ETA has been logged for the issue being reported. I do feel for you since I now understand more the SEO issues it can cause. I myself will keep an eye out for the bug report and see if any progress is being made any info outside of this I will email you directly. Thanks. Issue being Experienced: Domains that are set to Go Daddy forwarding IPs may sometimes resolve to a url that has extra characters appended to the end of them. Example: domain1.com forwards to http://www.domain2.com/TLYEZ. However it should just forward to http://www.domain2.com. I think this answers what some Moz users may have been experiencing sporadically, especially this previous thread: https://moz.com/community/q/forwarded-vanity-domains-suddenly-resolving-to-404-with-appended-url-s-ending-in-random-5-characters. My question: Given everything stated above and what we know about the impact of redirect chains on SEO, how severe should I rate this? I told my Director that I would recommend we move away from GoDaddy (something I don't want to do, but feel we _**have **_to do), but she viewed it as just another technical SEO issue and one that didn't necessarily need to be prioritized over others related to the relaunch. How would you respond in my shoes? On a scale of 1 to 10 (10 being the biggest), how big of a technical SEO is this? Would you make it a priority? At the very least, I thought the Moz community would benefit from the GoDaddy confirmation of this issue and knowing about the lack of an ETA on a fix. Thanks!0 -
Google Is Indexing my 301 Redirects to Other sites
Long story but now i have a few links from my site 301 redirecting to youtube videos or eCommerce stores. They carry a considerable amount of traffic that i benefit from so i can't take them down, and that traffic is people from other websites, so basically i have backlinks from places that i don't own, to my redirect urls (Ex. http://example.com/redirect) My problem is that google is indexing them and doesn't let them go, i have tried blocking that url from robots.txt but google is still indexing it uncrawled, i have also tried allowing google to crawl it and adding noindex from robots.txt, i have tried removing it from GWT but it pops back again after a few days. Any ideas? Thanks!
Intermediate & Advanced SEO | | cuarto7150 -
SEO impact difference between a URL Rewrite and 301 redirect
Hi guys and girls! Just putting a new site live, we changed the URL from one thing to another and I created a 301 file redirecting the urls like for like. The developer installing it has created a different file with columns like: RewriteRule ^page/ http://www.site/page [R=301,L] RewriteRule ^/page/ http://www.site/page [R=301,L] What's the difference? The page redirects but is there a difference between the 301 redirect and this URL rewrite in terms of SEO and link value?
Intermediate & Advanced SEO | | shloy23-2945840 -
Should I redirect my xml sitemap?
Hi Mozzers, We have recently rebranded with a new company name, and of course this necessitated us to relaunch our entire website onto a new domain. I watched the Moz video on how they changed domain, copying what they did pretty much to the letter. (Thank you, Moz for sharing this with the community!) It has gone incredibly smoothly. I told all my bosses that we may see a 40% reduction in traffic / conversions in the short term. In the event (and its still very early days) we have in fact seen a 15% increase in traffic and our new website is converting better than before so an all-round success! I was just wondering if you thought I should redirect my XML sitemap as well? So far I haven't, but despite us doing the change of address thing in webmaster tools, I can see Google processed the old sitemap xml after we did the change of address etc. What do you think? I know we've been very lucky with the outcome of this rebrand but I don't want to rest on my laurels or get tripped up later down the line. Thanks everyone! Amelia
Intermediate & Advanced SEO | | CommT0 -
301 redirection pointing to noindexed pages
I have rather an unusual situation where a recently launched affiliate site does not have any unique content as its all syndicated content. For that reason we are currently using the noindex,nofollow meta tags to keep the pages out of the search engines index until we create unique content for the pages. The problem is that due to a very tight timeframe with rebranding, we are looking at 301 redirecting (on a page to page basis) another high authority legacy domain to this new site before we have had a chance to add unique content to it and remove the noindex,nofollow tags. I would assume that any link authority normally passed through the 301 would be lost in this scenario but Im uncertain of what the broader impact might be. Has anyone dealt with a similar scenario? I know this scenario is not ideal and I would rather wait until the unique content is up and noindex tags are removed before launching the 301 redirect of the legacy domain but there are a number of competing priorities at play outside of SEO.
Intermediate & Advanced SEO | | LosNomads0 -
Redirect at Registrar or Server
Hi folks, I have run into a situation were a new client has 3 TLDs (e.g. mycompany.com, mycompany.org and mycompany.biz), all with the same content. They are on a Windows IIS environment, which I am not familiar with. Until now, all of my clients have been Linux/Apache environment, so I always dealt with these issues utilizing htaccess. Currently all resolve to the same IP, but the URL remains the same in the browser address field (e.g. if you type-in mycompany.org - it remains as such). We want the .org and .biz version to 301 Redirect to the .com TLD. I am wondering what the best practice might be in this situation? Could we simply redirect at the registrar level or would implementation at the server level be best? If so, I would really appreciate an example from someone with experience implementing redirects on IIS. Thank you!
Intermediate & Advanced SEO | | SCW0 -
Can penalties be passed via 301 redirect?
I have a well established domain that's been hit with some penalties. It hasn't been nuked off the map, just downgraded, especially on short-tail, one word type queries. I'm planning on redirecting this domain to another well established domain. The domains already have a history of lots of interlinking and are very similar from a subject matter standpoint. I feel that the penalized domain has been hit with an "over-optimization" of link anchor text penalty (I'm hoping it's algorithmic, but it could be manual). My question is if anyone has ever heard of a penalty like this being transferred to another domain through a 301 redirect. My hope is that the penalty just puts a cap on how much juice the redirect can pass, rather than transferring the penalty to the other domain itself. Any thoughts on this?
Intermediate & Advanced SEO | | SEOMG1 -
301 Redirects After Company Acquisition
We recently acquired a company, and now we are going to redirect all of the pages on their site to their respective pages on our site. Do we need to keep the original pages on their site active? For how long? Ideally, we would like to redirect everything and remove the old site entirely so we don't have to pay to keep hosting it. Is this possible? Thanks!
Intermediate & Advanced SEO | | pbhatt1