Setting up 301 Redirects after acquisition?
-
Hello!
The company that I work for has recently acquired two other companies. I was wondering what the best strategy would be as it relates to redirects / authority.
Please help!
Thanks
-
I once worked for what could be described as a "holding company" that's in the Fortune 500. Because everything they owned was so diverse, they either kept separate branches or the companies/brands separate. Especially if the brand was worth money as a name. It's important to do the research on how valuable the brand itself is because even if you decide to have one company to rule them all, you need to figure out how to transition customers.
-
Great response Egol.
I'm always impressed with people who can think outside the box. Our company was recently purchased by a much larger corporation and instead of trying to roll us together they recognized that separately with their additional resources we are more valuable.
-
First thing which one you want to brand ? And as what Ray said, 301 redirect the other domains to the primary domain.
-
Before you redirect... it could be much more profitable to run these sites separately.
A proper analysis could take a few minutes to a few hours to decide that they are not worth much... or it could be worth a lot of money to have someone who knows what they are doing flip these sites and convert them into valuable assets that earn many times more than what their previous owner was doing with them.
-
If your company plans on having the acquired domains redirect to your primary domain, then 301 redirects would be the proper method to use.
You'd set those up in the acquired domains' .htaccess file.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Adventurous 301 redirection chain
Picture this - if you have a spirit for adventure! Client builds Alpha****Domain.com Then builds a number of backlinks to Alpha****Domain.com Client also creates a number of 301 redirects from several older domains to AlphaDomain.com Client then changes Alpha****Domain.com to Beta****Domain.com They create 301 redirects from Alpha****Domain.com to Beta****Domain.com But then... they 'park' Alpha****Domain.com (ie. no longer accessible)! About one year later, client changes a whole bunch of URLs on Beta****Domain.com without keeping track of changes. Thankfully, the hosting service (Shopify) automatically creates some redirects, but it's more by accident than design! Questions: After step 6 above, are the 301 redirects created in steps 3 and 5 now totally redundant and broken? If AlphaDomain.com no longer exists, surely all redirects to and from this domain are broken? Or can they be recovered? What happens to all the backlinks originally created in step 2? Finally, can anything be done to recover lost URLs in step 7? Yes. What a mess!
Intermediate & Advanced SEO | | muzzmoz0 -
Removing Blogs and 301 redirect to blog home page?
Hi, I was at the MozCon conference in Seattle this Summer and heard great concepts about deleting a lot of pages on your site that are deemed excess. It got me thinking to remove all of our old blogs that were: Sales(ee) less than 400 words Flat out bad blogs When i begin removing these links, i know i will get a lot of 404 errors because of previous social links. So in your opinion, what would you do? Do i just 301 those blogs to my main /blog page? Thanks
Intermediate & Advanced SEO | | Shawn1240 -
How to redirect an url in .htaccess when "redirect 301" doesnt work
I have an odd page url, generated by a link from an external website, it has: %5Cu0026size=27.4KB%5Cu0026p=dell%20printers%20uk%5Cu0026oid=333302b6be58eaa914fbc7de45b23926%5Cu0026ni=21%5Cu0026no=24%5Cu0026tab=organic%5Cu0026sigi=11p3eqh65%5Cu0026tt=Dell%205210n%20A4%20Mono%20Laser%20Printer%20from%20Printer%20Experts%5Cu0026u=fb ,after a .jpg image url, and I can't get it redirect using the redirect 301 in .htaccess to the properly image url as I use to do with the rest of not found urls eg: /15985.jpg%5Cu0026size=27.4KB%5Cu0026p=dell%20printers%20uk%5Cu0026oid=333302b6be58eaa914fbc7de45b23926%5Cu0026ni=21%5Cu0026no=24%5Cu0026tab=organic%5Cu0026sigi=11p3eqh65%5Cu0026tt=Dell%205210n%20A4%20Mono%20Laser%20Printer%20from%20Printer%20Experts%5Cu0026u=fb to just: /15985.jpg
Intermediate & Advanced SEO | | Status0 -
Is a 301 to a 301 ok?
I have a site that has a lot of url differences. Due to coding we sometimes have to 301 to a page that is 301'd to another. Is there any danger in doing this?
Intermediate & Advanced SEO | | EcommerceSite0 -
Redirect help
I work for a company that has a domain that is something like www.neat-stuff.com but most people just use www.neatstuff.com without the dash. The redirect for the homepage works fine. We recently launched a new site and if you use www.neat-stuff.com/category it redirects from the old site to the new site just fine. However if you use www.neatstuff.com/category it does not properly redirect to www.neat-stuff.com/category. How do I fix that?
Intermediate & Advanced SEO | | EcommerceSite0 -
Questions about 301 Redirects
I have about 10 - 15 URLs that are redirecting to http://www.domainname.comwww.domainname.com/. (which is an invalid URL)The website is on a Joomla platform. Does anyone know how I can fix this? I can't figure out where the problem is coming from.
Intermediate & Advanced SEO | | JohnParker27920 -
Duplicate titles but redirecting anyway (without redirects set up!!!)
Google has done a crawl of my site and is flagging up duplicate titles on my wordpress site. This appears to be due to the face that some posts are tagged in more than one category. I have just gone to make sure that each post just has one category and add redirects and I've noticed that all the duplicate title issues google has notified me about appear to redirect anyway. For example: http://www.musicliveuk.com/latest-news/live-music-boosts-australian-economy and http://www.musicliveuk.com/live-music/live-music-boosts-australian-economy have duplicate titles apparantly but the 1st url redirects to the 2nd one. I use the redirection plug in but have no redirection set up for that url so I'm a bit confused. And if they're redirecting anyway then why is google flagging up duplicate titles? Any help would be much appreciated.
Intermediate & Advanced SEO | | SamCUK1 -
How to do a wildcard redirect?
Sorry if this is a dumb question, but I am not a programmer and my client's programmer is asking me how to set this up. Normally I do it in my cPanel, but they can't and need to write it in the .htaccess file. The client's new website was posted at dev.site.com and of course their programmer put robots="index,follow" and so the site is completely indexed. They are launching it tomorrow at www.site.com. I need a wildcard redirect that takes dev.site.com/anything and 301 redirects it to www.site.com/samething if that makes sense. Basically redirects every dev.site.com URL to www.site.com so we don't have duplicate indexation issues. Can anyone tell me the code to do this that needs to go in the .htaccess file? I would just do it through cPanel but that's not an option, so any help is appreciated.
Intermediate & Advanced SEO | | DanDeceuster0