New site: More pages for usability, or fewer more detailed pages for greater domain authority flow?
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Ladies and gents! We're building a new site. We have a list of 28 professions, and we're wondering whether or not to include them all on one long and detailed page, or to keep them on their own separate pages. Thinking about the flow of domain authority - I could see 28 pages diluting it quite heavily - but at the same time, I think having the separate pages would be better for the user. What do you think?
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I would say you should do whichever is better for the user. Whatever will make their experience on your site a good one. I am a fan of getting as much information on one page as I can, however, there are some users who might want the highlights with the freedom to dig deeper if they need or want.
Content heavy pages are always a good thing, but the UX is ultimately the most important thing.
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Do each of the 28 professions warrant having their own page? if they do then go for it, if not try to think of a way to group them together, possibly by sector?
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Hi John. Is the number of professions going to expand in the future? Can some be grouped in relevant clusters? It'd be pretty easy to at least link to the 28 professions from the home page so not much DA would dilute in one step. Maotly though, I'd consider content around this new site and how it's best going to interact with users.
PS: Angie's List is one that does a profession / jobs list: http://www.angieslist.com/services.htm. Since theirs is so large they alphabetize.
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