Bounce rate vs main domain and subdomain
-
So there is a website www.domainname.com that is based on wordpress. Basically this site has 8-10 pages but it is not a blog. And it has a subdomain mystore.domainname.com which is based on magento. While developing the site the circumstances were such that we had to use a subdomain for ecommerce based on magento.
So the wp site is ranking and people are landing on that site. It makes sense when it has a bounce rate of around 72% because people are actually going to the subdomain ( store ) after they land on the wp site. Because they are actually looking to buy.
My question is will this bounce rate affect in ranking of the wp site ? Because for now only the wp site is ranking for most of the terms. Should i consider removing the wp site and have the whole site based on magento ?
I appreciate any kind of feedback and suggestion
-
That was what i wanted to know. That explains everything.
Thank you very much for saving my time and providing me exactly what i was looking for
-
Hi,
Did you properly configure your Analytics - normally someone who goes from the main site to the subdomain should not be measured as a bounced visit. If you are using Google Analytics, you can find here how you should change your trackingcode (if you use the async version) - here if you use Universal Analytics.
As google is not using your analytics tool to determine the bounce rate but uses it's own sources, this will have no impact on your rankings.
Apart from this issue, in general it is better to have everything on the main domain. You could check this presentation of Rand on this topic. You should check with your technical people if it wouldn't be possible to move the Magento to a directory of the main domain.
Plenty of sites are using different technology on different parts of the server, without it being visible to the visitors. As long as the user experience is not affected this should not be a problem - so there is no reason to put everything on one technical platform.
rgds,
Dirk
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
When to determine that a change DIDN'T affect conversion rates
Hi everyone, Description of test: We're a lead gen site trying to add more value by providing users with real, live quotes after they submit a lead. However, we don't want showing the quotes to tank our lead conversion rates. So we're running a test where 50% of leads see quote results and 50% don't, and we compare the lead conversion rates for each. The best possible outcome is to show that showing the quotes DIDN'T negatively affect conversion rates. My issue: When do we conclude the test? In the end, we're hoping to see that the change didn't cause a statistically significant difference between the control and version B, which is the opposite of every other test I've ever run. So, at what point do we conclude that the changes in version B didn't have a significant effect on lead conversions? Currently the control is doing 5% better than the variation with a p-value of .379
Conversion Rate Optimization | | ted-zarceczny0 -
Increase conversion rate to buy
I am trying to understand why my women fashion site has a very low conversion, basically zero apart from some occasional sales (last one a few months ago) There is a lack of organic traffic the to shop subdomain, but what worries me is that (email/social media) campaigns to existing clients who happily buy repeatedly from our brick and mortar store do not generate results, despite using promotion codes etc. Before investing heavily in PPC campaigns etc, I'd like to improve conversion. Any advice on what can be improved ? PD: link can be found in my profile.
Conversion Rate Optimization | | J-S0 -
Browser-based redirect vs. dynamic content
Hey everyone, We have a free browser extension for Chrome and a paid web product for all other browsers. Given the differences in product and pricing (free vs. paid) I'd like visitors to see a different landing page based on their browser. Visitors using Chrome should see a landing page with content about the free browser extension, while visitors from every other browser should see a landing page with content about the paid, premium web product. I'm trying to decide between these two options: a) 302 redirect visitors from one static HTML landing page to another if their user agent suggests they're using Chrome b) Use javascript to make parts of the landing page dynamic and show a different CTA and different copy for visits from Chrome Does anyone have any experience with having to make this choice? What are some things I should take into consideration for optimal "crawlability" and page-load-speed? Thanks in advance!
Conversion Rate Optimization | | ipancake0 -
Root or sub domain for my site? (I forgot which I used to target)
Hi there, I'm sorry for what is most likely a daft question with an easy answer. I have searched the web but whilst there are lots of answers about this generally, nothing seems to answer my specific problem. I have just begun relaunching my site - workingfirstaid.co.uk - but basically cannot remember if I used to try and get links pointing to www.work... or work... I know I have so few links already that it probably doesn't really matter, but I don't want to spend time pointing to the wrong version. My internal links point to the non www version, but searching google for [working first aid] brings up the www version. Thanks in advance for your time! Cord
Conversion Rate Optimization | | cordite0 -
How to find average organic traffic growth rate for ecommerce startup?
Happy Friday Everyone, I have a quick question: I am in the process of crunching some numbers to try and figure out an organic traffic forecast for a client. One of the crucial metrics I can't seem to figure out is traffic rate of growth over the next year or so. The reason this is complicated for me is that I have only ever done this sort of thing for an established business before, and had plenty of past organic traffic data to work with. What I am looking for is a source that could give me a reasonable idea of what kind of growth rates I might expect for a startup with practically no data; I would be perfectly happy with a national average for online retail startups. Any help would be greatly appreciated. Thanks!
Conversion Rate Optimization | | G2W0 -
Why has my bounce rate gone in to orbit since moving the same content to a new site?!
I moved our site to a wordpress theme over the christmas break. All content is pretty much the same word for word, and I think the new site looks much, much better than the old one. Why then, has our overall bounce rate gone from 7-8%, up to 74%? Bounce rates for some KW focused internal pages have gone from 2-3% to similar 70+% in some cases. Just to confuse things further, I have also changed the name and branding for the site to differentiate us from a competitor and stop the confusion we've experienced at times. But, I can't see how the new logo would cause and extra 65% of visitors to leave straight off! I really don't want to go back to the old name and don't think that's the answer anyhow, but I may have to test it out of sheer desperation. There's only a static holding page for the old site now as a reference point for people searching the old name (not many). So I've attached a screenshot of how it looked below. Also at http://imgur.com/aM5o9. The new site is at flatroofs.co.uk. I have just noticed that by placing the previous 'more information' links a secondary menu in the left widget area rather than on the page, they are less noticeable especially if you scroll down to the bottom of a page, where the only links are in the footer? Again though, if 75% of people are put off this easily something else must be at play! Any advice/suggestions would be greatly appreciated. Thanks in advance, Danny. aM5o9.png?1
Conversion Rate Optimization | | Biota0 -
Conversion Rate - site feedback
Hi We gave a website a bit of a facelift last nov with the aim of increasing its position within Search Engines and getting it to begin making sales. The site: www.funkyfootstools.com is now moving in the right direction for its keyphrases, footstools and ottomans although it still needs some work. The issue I have is that from the visitors that come to the site, the stats prove they have a look around, they are just not purchasing - I am not sure if this is because of the layout, ie. usability or if there is something else. Any ideas & feedback would be greatly appreciated. Thanks Carl
Conversion Rate Optimization | | keane-1145170 -
Ideal product page conversion/retention rate for eCommerce sites
Hi SEOmoz-ers, I was wondering if anyone has data regarding product page abandonment rate (% of potential customers that leave the site after seeing product pages) for websites like Overstock, REI or Zappos? As you may know the above mentioned sites do an exceptional job with product pages. It would be helpful to know what some of the leaders in this space are achieving in terms of conversion rate. What is your personal opinion about this? Thanks,
Conversion Rate Optimization | | Kush_VMI
Kush0
