Creating an internal link network of clients
-
I am working with 9 different clients/websites. The websites can be grouped into 2-3 categories, for example, 3 of the websites are related to "Tattoos", another 3 are related to "Local contracting services"
Would it be beneficial to create a "Sponsors" page for every website where I write a mini-article of each client and link to them? In other words, every website will have a backlink from the other 8. I already spoke to every client and they are willing to do this, as long as the link to the "Sponsors" page is only accessible in the footer nav.
I can't see this hurting the rankings of the sites, but I am not sure if it's better to only include the websites that are categorized the same, or I should include every website.
-
I agree with Ryan,
This is essentially a link wheel, and seems like it will have short terms success. Always link with a purpose and have the user experience in mind.
-
The idea of creating links between each site could be a reasonable addition, but under the umbrella of "Sponsors" and in a duplicated format it sounds--and may appear--like paid linking.
If the clients are actively agreeing to endorse each others businesses, you could go about incorporating the links in different ways; for example, say Contractor A got a tattoo with Tattoo Shop B, linking back to Contractor A's site within his testimonial would be fine as you're connecting the sites in a way that's already been done in real life. Similarly, you could create a section on one site that's called, "Business in our neighborhood we recommend" and so on. I'd differentiate per the design and style of the business and be as true to life as possible.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Outbound Links for Local SEO
I am working on building an area guide page for a local hotel website. The hotel itself has a lot to offer in forms of on-site entertainment and they are concerned about sending people away from their website (and their business). However, it's also important to write about the area and local attractions in close proximity to their hotel for many reasons, including building local authority. Is there any benefit to adding links to the Google My Business/map listing of the local attractions? Or can we just simply not include external links?
Local SEO | | triveraseo2 -
Internation SEO question
I have a domain in the UK with ccTLD ending in ac.uk our website is www,metfilmschool.ac.uk and it ranks really well in the UK, we also own metfilmschools.com and we want to improve our SEO in the USA? Should I use the ccTDL domain and create a subdomain or should I use the .com domain? Also. because both sites are in English what are the best practices not to duplicate content and avoid being penalized by Google? Thanks Cassio
Local SEO | | cptrevisani0 -
If I kill off the franchisee websites and create a corp SEO monster...will my Company's SEO suffer? Pros and Cons?
Our 25 franchisees sell one product of our 7 within the Corporate porfolio. We getting ready to release a brand new corp website employing all the best possible SEO practices. Since the franchisee's barely maintain their 3-page website...we are thinking of killing them off. We will create some market pages on the Corp side and continue to use HubSpot to pass along leads to the individual franchisees. Corporate has robust Content Marketing strategy in place. Any suggestions? Cases studies?
Local SEO | | Joseph.Lusso0 -
Feedback to what to offer to my clients on my SEO website - local to Boise ID
Hi, I'm targeting Boise, Idaho and building an SEO consulting website. Right now I only offer 3 things because that's what I have experience in: 1. On-site SEO 2. Content Audit 3. Start a company from scratch. Ecommerce, Service, or Informational I know #3 involves all SEO, so it will be challenging, but 1-3 is what I've been doing for 10 years. What feedback do you have as far as 1-3 being my 3 offers, and is $200/hour fair? I work off quotes by estimating my time at $200/hour. Thanks.
Local SEO | | BobGW1 -
What client gifts do you give for the holidays?
Hey Mozzers! It's that time of year to start thinking about gift giving. I am the worst at finding cool ideas! What have you done in the past to show your clients love and appreciation over the holidays? We are setting a budget of about $40-$50/per client. I'd love to hear your ideas..
Local SEO | | localwork1 -
How is it possible to create unique content (never blogged or discussed before) content on common topics? Is it practically possible?
It is a common advise by all seo experts to write unique and useful content in the articles or blog posts. How is it possible to find unique topics when thousands of small business owners blog on similar business? Is it really possible? Any advise on this.
Local SEO | | govi0 -
Im a big fan of niche web develop/seo companies. I was wondering how many clients can you ethically take on in the same field, located in the same city
How do niche web development companies justify having multiple clients in the same field in the same cities. I would love an explanation on how to justify this, and how many clients in the same field/same city is acceptable. A good example would be an seo company for auto dealers or hotels. Thanks
Local SEO | | aholyman0 -
Content Across International Websites
I am wondering if anyone could clear up some questions I have regarding international SEO and how to treat the content placed on there. I have recently launched several websites for a product internationally, each with the correct country domain name etc and I have also followed the guidelines provided by webmaster tools on internationalisation. All the websites are targeted towards English speaking countries and I have rewritten most of the of the content on there to suite the English style of the targeted country. This is being said however I am finding mixed bags of information on what to do in treating large chunks of potential duplicate content. For example my main .com website which has been running several years (and is targeted to the UK) has a lot of well written articles on there which are popular with the visitors. I am needing to find out if duplicating these articles onto the international versions of the websites, without rewriting them, would have a detrimental effect on SEO between all the sites. I have done a site search for each domain name to see if they are cropping up in other local Google versions (e.g .ca site in Google.com.au etc) and they are not. Does this mean Google is localised to its results regarding duplicate content or is it treated at the root level? Any information to point me in the right direction would be a big help.
Local SEO | | Rj-Media0