Minimum desired for Domain Authority and Page Authority
-
I see messages and threads talking about the less importance on PageRank and more importance on Domain Authority and Page Authority.
As I work on our link building, do I steer away from low DA and PA websites? If so, whats the minimum threshold I should stay away from?
If I see a site that has a Domain Authority as low as 9 - is that the minimum? What is?
What do you think?
-
What do you mean by two levels?
-
Quite well suggested Ryan!
-
Excellent response. Thank you.
-
A link from any site that is relevant can offer a benefit to your site. Even if the immediate SERP benefit is low right now, the linking site can improve over time. The link can broaden your site's link profile, improve key phrase targeting through proper use of anchor text, and provide direct traffic to your site.
With the above noted, DA and PA are logarithmically calculated so a link with higher DA/PA is definitely preferred. The challenge is the best sites often may be reluctant to link to you. There are no hard and fast numbers. The only suggestion I can offer is to focus your efforts on the best sites which may be willing to link to your pages. Doing such will maximize your efforts.
If I could offer one additional comment, I would also focus on sites at least 2 levels above your current DA/PA. Again, any link can offer value but to maximize your growth this can be a rough guideline.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
disavow primary domain?
Hi friends is it possible to disavow primary domain? Like com or net? We currently see many incoming spam links with primary domain .xyz and i just wonder, why not block all these links with one rule domain:xyz? thanks
Link Building | | netcomsia0 -
'Too many links' on our pages.
This figure includes links that sit within our navigational menus. Is there a way to block this somehow so that Google and Moz do not read them as 'internal links'? Thanks in advance.
Link Building | | Ashley-Jacada0 -
Inbound Links from Broken Pages
Hi all, We have a client who has a lot of inbound links from external pages that are broken/404. The 404 pages are EXTERNAL and linking to my client's pages, but their domain still has authority and their home page (and other pages) still load. My question is: what should we do about this? Do we detox those links, or are they still sending some juice given that they have domain authority, despite the fact that the pages linking to my client are broken? So in other words: - My client is: yyyy.com - They have a link from vvvv.com/services, which is a broken page - So what should we do about this? Thanks all! Gavin
Link Building | | strategemilabs0 -
Keyword Domain URL structure
Hello all, We have a domain with one of the primary keyword within the domain itself (audisite) and reading through some of the topics, having a keyword within the domain itself seems to be not as significant as we had assumed. We currently have a URL strucuture ( http://audisite.co.uk/new-audi/a4 ) which we were thinking of modifying to something like audisite.co.uk/a4 based on the premise that the 'audi' keyword is already in the domain itself. Also in terms of URL optimization, which of these will be the most effective URL (if the content is exactly the same). Or is my whole approach incorrect to URL optimization fundamentally incorrect? /a4 /new-audi-a4 /new/audi-a4 /new-audi/a4 /new/audi/a4 I will be very grateful for any advice/suggestions/pointers. Thank you very much for your time.
Link Building | | nirpan0 -
Build links to home page or internal to rank internal pages?
I understand that naturally people link to the home page and internal pages - probably the home page more often than not. In order to build a natural looking link profile I also understand that I need a variety of anchor text, brand and url links. Should I be building links mainly to the home page with only a few to internal pages? Ultimately I want my internal pages to rank for specific terms so in my head it makes sense to concentrate my link building effort to internal pages but that would seem unnatural to google I'm sure. For arguments sake if I only built links to the home page with a mix of the anchor texts described above would these internal pages rank eventually anyway as 'link juice' flows throughout the site? Or is it an absolute must to build some links to internal pages. Could a page rank for a keyword without having any links to the site with the keyword anchor text (simply url links) based on the page title/content? Also what is a good ratio of home page to internal links? I would assume around 10:1? A lot of questions I know but I'm confused as to what will be the best strategy.
Link Building | | SamCUK0 -
Targeting high Page Authority sites vs high Pagerank sites for backlinks?
For many years I've been working on seo/backlinks for my website. When doing analysis in opensiteexplorer I notice that the highest listed backlinks for my site are sites with high page authority and domain authority, rather than pagerank. For example one of the highest backlinks for my website has page authority/domain authority of 72/96 but the site itself is only a PR2, while my other backlinks have PR4, 5, or 6 with lower page authority. For a while I've been trying to partner with websites for backlinks from high pagerank sites, as I've always believed this is the #1 metric in relaying link juice. But OSE's metrics seem to not follow that train of thought -- it believes page authority/domain authority is a more important measure. Is it? Should I change my strategy to try to partner with websites that have high page authority rather than focusing so much on pagerank?
Link Building | | DiamondJewelryEmpire0 -
Tagged pages showing too many links
I'm confused - seo moz crawl shows I have lots of pages with too many links. 150 - 200 or so. I'm not sure how any of my pages can have that many links and they don't appear to to me. Here's an example: http://www.musicliveuk.com/tag/wedding-entertainment They all appear to be 'tag' pages. These pages are blocked by meta robots anyway so is this a problem and how do I fix it? I also am very confused by rel canonical. I have 300 odd pages with this warning. Is this good or bad? Plesae help!
Link Building | | SamCUK0 -
Building backlinks on sub-pages instead of main page(rood-domain)
Hey Mozzers! I am facing a problem and I need advice. I have recently opened my new website, which purpose is to offer quality articles, optimized for SEO. The problem is that I cannot find the right keyword to use for the main(root) domain (http://xxxxxx.org) as it is consisting of many niches. Is it a good idea to build backlinks on pages (http://xxxxxx.org/the-keyword-for-ranking) instead of building them on my root-domain? So basically, my root-domain will have less backlinks than my pages inside? Please give me some advice and way to act with. Thank you
Link Building | | Ralchev0