Minimum desired for Domain Authority and Page Authority
-
I see messages and threads talking about the less importance on PageRank and more importance on Domain Authority and Page Authority.
As I work on our link building, do I steer away from low DA and PA websites? If so, whats the minimum threshold I should stay away from?
If I see a site that has a Domain Authority as low as 9 - is that the minimum? What is?
What do you think?
-
What do you mean by two levels?
-
Quite well suggested Ryan!
-
Excellent response. Thank you.
-
A link from any site that is relevant can offer a benefit to your site. Even if the immediate SERP benefit is low right now, the linking site can improve over time. The link can broaden your site's link profile, improve key phrase targeting through proper use of anchor text, and provide direct traffic to your site.
With the above noted, DA and PA are logarithmically calculated so a link with higher DA/PA is definitely preferred. The challenge is the best sites often may be reluctant to link to you. There are no hard and fast numbers. The only suggestion I can offer is to focus your efforts on the best sites which may be willing to link to your pages. Doing such will maximize your efforts.
If I could offer one additional comment, I would also focus on sites at least 2 levels above your current DA/PA. Again, any link can offer value but to maximize your growth this can be a rough guideline.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Links to sub pages
Hi, if I am building links to pages outside of my home page, is that link still a referring domain. Also, does that link also help the SEO of the keywords targeted on the home page. Most of our links are home page targeted and we need to start ranking on subpages but need to know if these links only help the page they are aimed at
Link Building | | Caffeine_Marketing0 -
Many of our best links are to our old domain. Problem?
Hi, around 7 years ago the organization I'm with switched their domain name. When doing link analysis some of our best links are to the old domain including a followed link from an article on the BBC news site. The old domain has been 301 redirecting to the new domain for years. Is it worth the time to contact the sites that are linking to the old domain? Or, will all or the majority of the link juice be given to the newer domain with the 301 redirect? Thanks!
Link Building | | limited70 -
If a bad link domain drops from my site do I regain authority.
Hi Guys, I wanted to know for example if 2 years ago I purchased SEO from some guys that were building links to sites that had very high PR which was important way back when. And now those links are negatively affecting my SEO stopping me reaching position 1 for a term 'replacement keys' and we are stuck in position 2. If the sites were to be reset or domains sold for those sites that were linking in do you think this was remove the penalty on us as a knock-on effect. Thanks James
Link Building | | jameslane880 -
Edu discount pages fair game?
Does anyone know if .edu discount pages are still good for link building? There's been a lot of fuss about Google reducing the value of edu links, but what do you think?
Link Building | | cgman0 -
Domain buyouts and 301 redirects
Hi, I'm looking to buy a number of already established website domains with back links and 301 direct this to my main website. The sites are very similar and all sell the same thing. Does anyone know how much link value will be past on from doing this? And, is this something that Google looks out for? Also, if you have experience of this, how did it work out? Thanks
Link Building | | Weerdboil0 -
PPC Landing pages and SEO landing pages query
We do a fair amount of work on PPC and because of this a lot of our PPC landing pages also do quite well in SEO. We are thinking that the landing pages do well because they get a lot of traffic from PPC and therefore, maybe google can index and take note of these pages quicker? The pages that usually shoot right up the rankings are new pages used for long tailed keywords. So I have a few questions: Does the traffic from PPC actually have any effect on SEO rankings? If we were to create a page that was to act solely as an SEO landing page, would google take note if there was no traffic? Would simply linking from our main site to the landing page be enough to give it a bit of authority, in which we can build upon? Thanks in advance.
Link Building | | esendex0 -
Value of a Wikipedia page
Is there any value in creating a Wikipedia page for a company then placing a link from a Wikipedia article that is focused on a service or type of product that the company offers? I was recently searching for topics related to a companies services on Wikipedia and found some of our competitors had links within the article to their very own Wikipedia pages. Companies Wikipedia page contained a link to the companies website.
Link Building | | TRICORSystems0 -
301 Redirect Domains with old links
I came across a nice discovery of about 20 old domain names that each have many root domains and a bit of DA. I want to know the best way to utilize them without any type of penalty. Currently, (as of an hour ago) I am 301 redirecting all of them to the most relative pages on a single domain. Will i get the majority of the link juice from the domains? I'm excited to see what will happen here. Thanks in advance, Daniel
Link Building | | seoninja200