Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Backlinks from the Same Domain (But Different Pages)
-
Wayyy back when (in the days of yore) Mr Cutts spelled out in a video that page rank is distributed equally between the external links on the page. If there are two links on a page, each gets passed 50% of the available page rank etc. (Perhaps an oversimplification but bear with me).
As a result of this, the company I worked for at the time (this was the dark ages when sidebar homepage links were in vogue) decreed that we would only ever approach a site about a link for a client once, as additional links had little extra SEO Value.
Now you could argue that if there are 5 external links, each acquiring 20% of the power, and your site has 2 of those, you are getting 40% of the power, but lets forget the basic math for a minute.
I have scoured the web and Mr Cutts' videos and I cannot find the answer to my question:
If my site (Site A) has a backlink from SiteB Page 1, and a backlink from SiteB page 2 - does this count as two separate links in the eyes of Google? If the SAME site links out to my site, linking to different pages in different posts, does this give me more SEO benefit?
Thanks for your time!
-
A natural backlink profile has diversity - get ready for it - naturally. While in a perfect world, you want a strong variation in the number of domains linking to your pages, however if the same site chooses to link to your page(s) on their own, without your or any other outside influence, I don't see an issue with this.
-
It is really important to have diversity in your link profile. However, if you have 2-3 links from one domain, it isn't terrible. Now if you have 100 links from one domain, that could be seen as spammy. I am not sure if there is a way to break these down by percentage of value, like you are referring to as Google has started to change the way it values back links. The second link on the same domain would be more valuable if it were on a different domain.
-
As Alick300 told you, it´s better to have link from multiple domains!
But if you have 2 backlinks from the same domain, as soon as they are contextual and not located in a sidebar/footer etc.., they will for sure count. Sometimes i even notice that the 2nd link was giving me even more strength than the first one

If i can control where to place the links in a specific domain, i usually generate between 2/3 ( different urls ), but not more :-). This definetly works for me.
Br
//Oliver
-
Hi,
My answer would be very short & simple. Getting links from multiple domain is far better then getting numerous links from same site.
If you get more than one links in your case two yes definitely you will get some link value & benefits.
Thanks
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
DA not increased as backlinks generated...
Hi,
Link Building | | p4pakao
I would like to discuss my issue as my site's some backlinks are generated but DA is still there. Can anyone make me understand the reason?0 -
Should my backlinks point to my home page or to internal article pages?
Hi, I run a fitness blog and I get the majority of my backlinks through guest posts that I write on high quality sites. Sometimes they allow me to put a backlink within the article, and I'll link it to a relevant article of mine. However, in the "author bio" section my backlink anchor text is usually just my brand name. I was wondering if this backlink should point towards my home page or is it more beneficial to point it towards an important article of mine? Thanks
Link Building | | jeremyethier0 -
Spammy no follow backlinks - what should I do?
There is a individual/company that is creating lots of spam sites in my niche. It doesn't seem that they are trying to rank for any keywords, so I'm a little confused as to their purpose, but here's what they're doing. They scrape the top 10 Google results for each keyword and create a page - so if the niche is "widgets", they scrape the top 10 ranked sites for 'widgets', 'blue widgets', 'red widgets', and so on. A 'results' page is created for each keyword, which is linked from a home page. The results page always contains 10 websites - text is the site metadescription or similar. Each website gets a nofollow link back with the page title used as the anchor text. The host sites all have the keyword in the domain name - e.g www.widgetsxyz.com. The sites are thrown together but interestingly have a very crappy but individual logo (like 90's clipart). The host sites all have high DA/PA due to some very extensive link spam pointing to the sites, with very targeted keywords. There is seemingly no purpose to these sites that I can see - no other 'followed' links on the page or site. Whoever is doing this is churning out tens, if not hundreds of these sites. Any ideas what might be going on here, and whether I should be disavowing these sites (even though no follow). The fear is that they could switch the links to do follow, and get all the major players penalised in one fell swoop. ???
Link Building | | johnohara0 -
Hidden Backlinks
Hi, I hope someone can help me with this. We have a competitor who appears to be ranking No1 for a competitive search term with a very lame site and above some authoritative sites. He has been here for some time as well. When we check out his back link profile through OSE, Majestic and Ahrefs they show as only 3 backlinks from no PR sites. However, someone pointed out that they could be using a link network that is blocking every crawler apart from Google, Yahoo and BIng. I would like to know if there is a way to confirm this. For instance I know that we can use screaming frog to mimic Googlebot, however, if there a way to reveal the real backlinks to a site like this using any tools. Thanks
Link Building | | kirstyseo0 -
Backlinks embedded in posts or backlinks in sidebar?
What's better? A backlink to my site, embedded into a blog post/article? Or a hardlink in the sidebar? The problem with links embedded inside articles, is that when the blog linking to me, gets updated, the articles disappear from first page and I lose the link from home page. How do you deal with this? I also read this: "The best link you can get is from a site ranking #1 for the keyword you want to rank for. It would be great to have the #1 site for a desired keyword linking me even if they are a PR 0 site." Is this right? Thx in advance.
Link Building | | BloggerGuy0 -
Trading Backlinks a good idea?
New to the "backlinking" party. Wondering if its 'good practice' to trade links with other websites within a like-industry. We've been receiving a lot of emails from other websites asking us to trade links. Is this a good link building practice anymore? Thanks!
Link Building | | asa-php0 -
Building backlinks on sub-pages instead of main page(rood-domain)
Hey Mozzers! I am facing a problem and I need advice. I have recently opened my new website, which purpose is to offer quality articles, optimized for SEO. The problem is that I cannot find the right keyword to use for the main(root) domain (http://xxxxxx.org) as it is consisting of many niches. Is it a good idea to build backlinks on pages (http://xxxxxx.org/the-keyword-for-ranking) instead of building them on my root-domain? So basically, my root-domain will have less backlinks than my pages inside? Please give me some advice and way to act with. Thank you
Link Building | | Ralchev0 -
What are "naked backlinks"?
Hello SEOmozers! I have a question for you all. What are "naked backlinks"? Can you also give an example? Thank you! woo aka STPseo
Link Building | | STPseo0