SEO Strategy Report Structure
-
I am looking to get a structure for an SEO strategy document. While I understand that the specific tactics that you will used will vary significantly from project to project I would love to get my hands on a document that has heading that should be covered off in an SEO strategy report. Any help is very much appreciated. Thanks
-
Yep I think between the two I should be in a really good place. Thanks
-
Conor,
Okay. Are you looking specifically for content creation or what needs to be done as a SEO provider?
Clickminded.com has a great general SEO Checklist that's new for 2015 called The 2015 SEO Checklist.Is that more of what you are looking for?
Alex Brown
Del Far Fans & Lighting -
Nope I think I may be asking for something that is impossible to product. I think what I am trying to get to is a hybrid between the 8 steps from above and then a checklist for content creation that can be shared with anyone producing content. I want a document that lays out a general strategic approach to SEO as well as having the basic hygiene factor best practices included. Is there a template for anything like that?
-
Connor,
That can be difficult as each client is looking for something different. Most customers, in my experience, has wanted to know every detail. Usually its page 1 search results, and you can see how many pages on the site is on front page compared to how many aren't and how that has changed due to your efforts. Other things like conversions and/or traffic is easy using any web-page analytic software.
Is that a little better for you, or am I still missing the question?Alex Brown
Del Mar Fans & Lighting -
Thanks yes I had come across this and it is very helpful. My question was more to do with a structure for presenting an SEO strategy to clients/internal stakeholders. So how do you structure a document that outlines the SEO process. What needs to be included and what can you leave out?
-
Hi Connor,
I'm not quite sure what you're asking for. If I understand correctly you're looking for an outline for the step-by-step process of SEO?
Although this is an older article, I believe it to be a great outline and still use it!
Please let me know if this helps!
Alex Brown,
Del Mar Fans & Lighting
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What are your SEO resolutions for 2016?
So tell us: What are your SEO New Year's resolutions for 2016? What will you start, stop, or continue doing to make sure you continue to grow, learn, and meet your goals in the new year?
Industry News | | Martijn_Scheijbeler1 -
SEO Services for small business
Hi all, Apologies first of all if someone in the forum already posted this question. We are a small business in the UK looking for a proven SEO service. Can someone please advise. Thank you! note: we are using Volusion ecommerce platform for our online shop. The SEO service provider doesn;t have to be based in the UK.
Industry News | | haveahobby1 -
A suggestion to SEOs that cold call potential clients
Learn some basic salesmanship. Do you realize that business owners are getting 3-4 phone calls and emails a day from other SEOs claiming to be the best? Be polite, ask questions, and don't insult me or yourself through ignorance. Ask questions. You might just discover that we could work together. When you tell me that I'm not ranking for "competitive keywords" it tells me that you don't know what I'm trying to rank for. When you tell me you can get me to the top of Google in 3 months or less, you're still telling me that you don't know my business and what I want from my website. Who said I wanted national ranking anyway? Oh right, not me because you never asked. And if I answer the question "Do you want more business/leads?" with "No." Then politely end the conversation and move on. The rare time that I do get asked about my current efforts, don't insult me by calling me an amateur. I may be one, but talking down to me, or trying to make SEO sound like you're turning lead into gold will get a quick hang up from me. If you want a contract with me, learn to negotiate based on my needs, not your process that you feel married to. There are a lot of business owners out there that would be willing to work with you if you treated you leads with respect rather than iteration 23 of your cold call script. And in response to the person this morning that sent a "free report" of basic SEO fixes for my website, make sure you put that report together using **my website. ** I know you're working from a template, so it should be really easy to remove the info from the wedding company and the lawyer's webpages before you email it to me.
Industry News | | wreevesc0 -
Keyword Strategy
I am working with a company that has had a few "SEO Experts" work on it's site over the last year. The strategy these "experts" used to generate keywords is to optimize on many general keywords and, when mixed all together, make the keywords they are optimizing against. For example, they did photo printing. They would optimize for the keywords: photo prints printing print photographs photography 4x6 cheap .... Maybe I am missing something, but I have never seen a keyword list managed this way... is this "normal"? Is this something "new" I am missing? Any advice or strategy tips on this one? Thanks in advance!
Industry News | | smulto0 -
What is the best method for getting pure Javascript/Ajax pages Indeded by Google for SEO?
I am in the process of researching this further, and wanted to share some of what I have found below. Anyone who can confirm or deny these assumptions or add some insight would be appreciated. Option: 1 If you're starting from scratch, a good approach is to build your site's structure and navigation using only HTML. Then, once you have the site's pages, links, and content in place, you can spice up the appearance and interface with AJAX. Googlebot will be happy looking at the HTML, while users with modern browsers can enjoy your AJAX bonuses. You can use Hijax to help ajax and html links coexist. You can use Meta NoFollow tags etc to prevent the crawlers from accessing the javascript versions of the page. Currently, webmasters create a "parallel universe" of content. Users of JavaScript-enabled browsers will see content that is created dynamically, whereas users of non-JavaScript-enabled browsers as well as crawlers will see content that is static and created offline. In current practice, "progressive enhancement" in the form of Hijax-links are often used. Option: 2
Industry News | | webbroi
In order to make your AJAX application crawlable, your site needs to abide by a new agreement. This agreement rests on the following: The site adopts the AJAX crawling scheme. For each URL that has dynamically produced content, your server provides an HTML snapshot, which is the content a user (with a browser) sees. Often, such URLs will be AJAX URLs, that is, URLs containing a hash fragment, for example www.example.com/index.html#key=value, where #key=value is the hash fragment. An HTML snapshot is all the content that appears on the page after the JavaScript has been executed. The search engine indexes the HTML snapshot and serves your original AJAX URLs in search results. In order to make this work, the application must use a specific syntax in the AJAX URLs (let's call them "pretty URLs;" you'll see why in the following sections). The search engine crawler will temporarily modify these "pretty URLs" into "ugly URLs" and request those from your server. This request of an "ugly URL" indicates to the server that it should not return the regular web page it would give to a browser, but instead an HTML snapshot. When the crawler has obtained the content for the modified ugly URL, it indexes its content, then displays the original pretty URL in the search results. In other words, end users will always see the pretty URL containing a hash fragment. The following diagram summarizes the agreement:
See more in the....... Getting Started Guide. Make sure you avoid this:
http://www.google.com/support/webmasters/bin/answer.py?answer=66355
Here is a few example Pages that have mostly Javascrip/AJAX : http://catchfree.com/listen-to-music#&tab=top-free-apps-tab https://www.pivotaltracker.com/public_projects This is what the spiders see: view-source:http://catchfree.com/listen-to-music#&tab=top-free-apps-tab This is the best resources I have found regarding Google and Javascript http://code.google.com/web/ajaxcrawling/ - This is step by step instructions.
http://www.google.com/support/webmasters/bin/answer.py?answer=81766
http://www.seomoz.org/blog/how-to-allow-google-to-crawl-ajax-content
Some additional Resources: http://googlewebmastercentral.blogspot.com/2009/10/proposal-for-making-ajax-crawlable.html
http://www.seomoz.org/blog/how-to-allow-google-to-crawl-ajax-content
http://www.google.com/support/webmasters/bin/answer.py?answer=357690 -
Punchy Friday: Too much SEO Education?
This is not a question really, just an observation. Yesterday I was listening to "Stuff You Should Know" podcast, and it was about "Tickling". They were addressing how it is impossible to tickle yourself, and they theorized it was because our brain is AWARE that it's your own hand doing the tickling. The first thought that came to my brain was that our brain had put a "NoFolow" link on the tickling page of our brain website when it is from our own hands. I'm reading WAY to much about SEO . . . Happy Friday everyone.
Industry News | | damon12123