Medical Remarketing
-
Hi Moz'ers,
I work with primarily medical practices and have had a huge issue with remarketing. AdWords no longer allows remarketing to the medical industry per their policies, not even branded. I've tried working with Ad Roll, and they only permit "branded" remarketing ads, meaning no specific call outs on procedures.
Has anyone worked with a remarketing service with less restrictions in the medical industry?
Thanks!
-
Jasmine,Man do I wish you were right about this. Unfortunately, no dice. Our website doesn't request personal information outside of the "Contact Us" form and a form for requesting an appointment, but even then we're not talking about any medical information at all. I've been turned down multiple times for all remarketing campaigns. I would love to hear from anyone who has had success with this recently.
-
I haven't worked in the medical field before, so I don't know of another network you could use for remarketing. It might be better to know where your target audience hangs out on the internet and buy display space there.
The only thing I can think of to get around this retargeting option would be to build pages into your site that don't request personal medical information to see if you can clear the retargeting policies. Sites that aren't requesting personal medical information can in fact build retargeting lists. I assume you're part of the pharmaceuticals and not just a doctor's office or else you should have been able to get around the policy.
-
Hi Ryan,
Thanks for the feedback both of the services you referenced have policies that make it difficult to remarket for Medical.
-
I haven't run into this issue, but it sounds like whoever you go with isn't going to be able to use Adwords as a platform, per their policies. Have you tried Perfect Audience? Or Triggit? To name a few. Still, Google dictates a lot of policy out there so the style of ad you're trying to run might have even more limited options in the future.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Migrating educational resources for a SaaS product to an existing domain?
Odd situation I'm hoping some folks may have insight on. We have a product site and an educational site (two entirely separate domains). The educational site has: Existed for longer (24 years vs 13). Currently ranks for far more keywords and drives more traffic. Is an entirely separate brand from the product. Has historically driven sales to the product site (through email and onsite ads) but that channel has diminished over time. The product site Also has educational resources Is a more recognizable brand When prioritized resources here often drive far more revenue The Challenge
Branding | | pasware
Both sites cover very similar topics, making prioritization challenging and splits our topical focus. We are considering making the educational site our sole place for resources, migrating content from the product site, and rebranding the site to line up more closely with the product. Basically retain the domain, make it our sole focus for updates and new content, but align it with the strength of our more recognizable product. The Questions Does anyone have any experience with this type of rebrand where a separate domain is retained? Are we risking the loss of branded search queries in the process or some other risk? While potentially risking ranking/traffic loss would it make more sense to migrate all valuable content to the product site instead? Sorry for the long-winded questions here and appreciate any thoughts/ideas!0 -
Can we use Youtube Videos of google webmaster on blog post?
Is it okay to embed YouTube videos of channel which we don't own? For example, I have written a blog on enabling event search in Google Analytics and Google Webmasters YouTube channel has a video based on those steps. I am looking to add that video in my blog.
Branding | | Ravi_Rana0 -
Should our rebranded company update our existing Instagram profile or delete it and start from scratch?
Our company just did a complete rebrand with a new name and logo. Instagram allows us to change our name, username, logo, and information, unlike Facebook, but there isn't a lot of online content about whether or not that's the best route. Any thoughts?
Branding | | RyanHeffernon0 -
Does a site with only one blog post a month rank alright?
I manage multiple websites and want to start new ones but want to know if one blog post a month is acceptable for SEO since I'm worried about rank.
Branding | | hssm20191 -
How does the background on my product photos impact SEO - step and repeat vs. plain background
I have a new e-commerce site and I'm focused on optimizing it for SEO. If I am taking product photos, will having a step-and-repeat (background with our logo repeated) in the background of the product impact how the images are scanned by Google? In other words, would I benefit from having a plain background behind my item shots vs. a backdrop with our logos all across it? I don't want Google to think I'm spamming my logo across all our items, but also want our photos to be recognized as ours. I want to gain SEO from my effort and definitely not hurt it! Thanks!
Branding | | A_Wo0 -
Instagram for small manufacturing business?
Hi all, We're a small business based in the UK that manufactures a range of PVC strip curtains and rubber site safety products. We have a presence on twitter, facebook, LinkedIn & google+... I've been considering Instagram for a little while now as I know we would have plenty to post (strip curtains are seen in multiple industries, it'd be great to post unusual applications that we've supplied to...) but I'm wondering what experience anyone has had with Instagram in an industrial manufacturing business... Is the audience there or would it be a waste of time for us? I've briefly looked through # but I'd like to know first-hand experiences!
Branding | | RayflexGroup1 -
B2B Blogger Outreach
Hi I'm working on an SEO campaign in relation to vacuum cleaners. I'm working on some outreach and as we focus on B2B I'm finding it difficult to find blogs which are B2B focused. We would ideally want customers who are buying a number of vacuums for their business - but it could be any industry. Instead of B2B blogs, I have gone with the angle of cleaning/organising blogs, with lots of followers on social. However, does anyone know of any good B2B blogs they could recommend? I'm looking for something written by facilities/buildings managers - if blogs like this exist 🙂 Thank you
Branding | | BeckyKey0 -
Remarketing List at Impressions Level
Is it possible to make a re-marketing list in Adwords at Impressions level. Let's say i have a placement campaigns running at a particular site & my banner shows up on that site. Irrespective of whether the user clicks it or not the re-marketing list tracks it. Is it possible?
Branding | | welcomecure0