Changing URIs
-
About 2 months ago, my client changed its domain—using 301 redirect—and took the hit in search results. Here's my question: If I convince the client to revert to their old URI, will that help or hurt their SEO?
Follow-up, can it hurt to change interior URIs to something that better reflects the page content?
Thanks.
-
Thanks for your time, Ryan. I appreciate it.
-
Reverting will likely further extend whatever effects they're experiencing in the time delay that goes along with a domain name change... Take a look a this post from a couple of years ago regarding site migration: http://moz.com/blog/web-site-migration-guide-tips-for-seos. From that you can likely find some missing steps or URLs along the way that would benefit from being fixed. Again, reverting is no guarantee at all that rankings will return or that they would return quickly. Best to move forward with the new site and possible fixes that relate to keeping it on it's new domain as aggressively as possible. Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Changing URL structure of site, including AMP - redirect AMP too?
So, I'm changing all the URLs of a site, including all its AMP URLs, I'll be redirecting all the normal URLs, but do I need to also redirect all the AMP pages?
Technical SEO | | alksfjasldfu934341 -
Permalink change
what will happen with the old permalink when we change the title name to a new title name? would the old permalink disappear after a while or i have to manually delete them? thank you
Technical SEO | | gergi0 -
Changing Web Hosting
We're about to change web hosting providers and I'm wondering whether there's an "optimal" way to do this without losing any SEO value. Is it as simple as changing hosts without SEO in mind - point the domain to the new host?
Technical SEO | | b40040400 -
My Old Domain is Not Changing in Google
I have taken over the following domain www.choice-cottages.co.uk, part of the contract was to re-direct the old site www.choicecottages.info to the new site. Unfortunately I am only a middle man in the arrangement as the website is hosted with another company. The switch was done well over 4 weeks ago, the re-direct itself is working fine. However if you google choice cottages you will see the first listing is www.choicecottages.info, then I have my new site below for a few listings. Google is definitely updating something as before the old domain had lots of site links but this has reduced to a few. Does anyone know anything on this, as in the past it only takes a couple of days to update. Many thanks Andy
Technical SEO | | iprosoftware0 -
Frequent server changes
Hey guys. I have a server related question. One of our websites is hosted with a nasty slow company, and we want to make a change. The problem we have is that the site is 6 months old so it started on one server, the client then moved it to this slow host about 2 months ago, we now want to move it again. Will this negatively affect search engine rankings? As ever, thanks in advance 🙂
Technical SEO | | Nextman0 -
Does daily changing of price information in a title tag damage SEO?
Hi I'm thinking about changing the title tag for all my pages daily, updating it with the most current price information. (As I think this could improve CTR) All the other keywords in the title tag would remain the same however. Does anyone think this is likely to cause a problem with regards to ranking in Google and other search engines? Thanks for any / all replies! Cheers
Technical SEO | | joeprice0 -
SEO Benefit/Liability of changing URLs of a 2 year old site
I sell RV Parts online. Our organization is called The ROUTE 66 RV Network, so we brand everything around ROUTE 66. When we launched our store 2 years ago, we launched it with the domain: parts66.com We have a PR of 2, and we have been doing an SEO linkbuilding campaign ever since it has been around. Our primary keyword that we are trying to rank for is RV PARTS We also own the domain: rvparts66.com My question is: Is there a significant benefit to switching our URL to RVPARTS66.COM? Does having our primary keyword a part of our URL give us an SEO benefit? If so, what is the best way to keep any credit we have built for our original domain? We are in the process of a complete site overhaul which will launch in a couple weeks, so if there is ever a time to switch domains, the time is now. Thanks! jc
Technical SEO | | steve-2886180