Improving the reach on facebook
-
I guess a lot of people have this problem... And it really sucks, especially when you generate your money from adsense.
So I have the site that has a lot food recipes in Lithuanian. Mostly indexed pretty good by Google. But still a lot of older women come from facebook and click on ads. (woohoo for them). So far I have 50000+ fans. Third biggest food recipe community in Lithuania on facebook, all fans came themselves, never bought them, never cheated somehow.
The biggest community don't get any reach at all - like 1 or 2 likes on every post. They got everything by cheating, sending spam and so on. OK who cares about them anyway?So the problem is that my reach started dropping. My posts reach only 2000-5000 fans and it is not enough for me. I tried to post time when I post and so on - does not really help. I make like 2-5 posts per day with new recipes or very very old recipes (like posts that were not posted for 2 years to remind that they exist). Sometimes I say post something and write "if you like chicken click Like" or if you like fish share with your friends. It helps a lot - people really click on those more and the reach increases. But if I would start asking for these likes every single time three or five times a day, it would look f*cking stupid.
So I need all your tips or links to great articles that would help me if that is possible. Thanks
-
Luckily there was a whiteboard Friday on this very thing: http://moz.com/blog/driving-traffic-from-facebook-whiteboard-friday just the other day. One of the tips from that video is, "Number 5, it is still the case -- this has been true for many years now across all the social media platforms -- that visuals tend to outperform non-visual content. When you have great visuals, the spread and share of those tends to be greater." Perhaps instead of asking for likes you could drive engagement by getting your fans to post their own photos of their completed recipe (everyone takes pictures of food!) and then resend these through your Facebook page. This way you'll get the initial request reach, submissions, then return as people brag about their submissions that get selected within their group of friends.
I'm sure you'll get plenty more ideas like that if you go through the video. Cheers!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Facebook Share from personal wall to fan page
Is it possible to share a post from someone's personal FB wall to a company fan page if they have the permissions set to allow this? I often get a message that a share was denied and I'm not sure if shares from personal to business fan pages are always denied or if this is controlled by the person's privacy settings.
Social Media | | ChristopherGlaeser0 -
Problem to see the Reviews in facebook
Hello guys, I add the Reviews option to my company page.
Social Media | | WayneRooney
Its looks good and all, but the problem is that only the one that are admin can see it.
All the rest cant see it. Any one have experience with this ? Thank you0 -
Is there Anyway of finding out a companies facebook shares?
Is there anyway of finding out a companies facebook shares. When I checked out a competitor of one of my clients who seems to be very well placed without many links I discovered that they have over 298 facebook shares on Open Site Explorer but when I look at their site or search on facebook I cannot find any business facebook page for this company so I am really intrigued to find out where they are getting these shares from? Does anyone have any ideas?
Social Media | | dashesndots
Many thanks Tracy0 -
Which URL should I share with Facebook and google plus ?
Hi, My question is which URL should I use with the share plugins of Facebook and Google Plus.
Social Media | | Kadel
Should I use the URL of the website or of the facebook's page / google's + page? By the way , may I ask what's the source of the FB Shares that Moz present in the advanced keyword analysis report? and are those shares are of the website or of the facebook's page? Thanks,
Kadel.0 -
Facebook guidlines for NPO
I've been trying to help a local chapter of a non-profit organisation set up a Facebook page (for free!) but the idea has been refused at the national level. I think from a lack of understanding of what good Facebook can do for their communication because even the page created for the whole NPO is very low on fans and hardly ever updated. I've got plenty of examples of NGOs doing well on Facebook. But what I'd love to find an example of an NGOs doing good work on Facebook through local chapters and (in my dreams) get my hands on guideline document that explains to local chapters how they should go about creating the page in accordance with the NGOs. Anyone out there have good examples ? Thanks Neil
Social Media | | NeilInFrance0 -
Facebook comments plugin moderation
Hello I am trying to integrate the Facebook social plugin http://developers.facebook.com/docs/...gins/comments/ into my website. So far I have included the HTML 5 code in my site and it is visible, but how can I moderate the comments before they are being posted? I have included into the header of the root of my site but when viewing the comments area on a page within my site I cannot see any moderation options? Hope this makes sense and someone can help Many Thanks
Social Media | | ocelot0 -
How to migrate "friends" to likes on a new facebook corporate account
Hi, My client, which is a university department, used a regular facebook page to manage some 800 friend on a personal Facebook page. How would you go about convincing the friends to switch to "likees" on a new corporate account? Is holding a giveaway my best bet? Any other ideas? Thanks!
Social Media | | michalseo0 -
How do you make multiple Facebook Like/Welcome pages?
I have one running here http://www.facebook.com/pages/Podium-Magazine/174645832595027?sk=app_190322544333196 I want to add a different discussion piece, behind the "like us" form each month and not have to replace what I have Does anyone know how I can set up multiple different Like pages? Cheers Stephen
Social Media | | firstconversion0