Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Interlinking using Dynamic URLs Versus Static URLs
-
Hi Guys,
Could you kindly help us in choosing best approach out of mentioned below 2 cases.
Case. 1 -We are using: We interlink our static pages(www.abc.com/jobs-in-chennai) through footer, navigation & by showing related searches. Self referential Canonical tags have been implemented.
Case. 2 -We plan to use: We interlink our Dynamic pages(www.abc.com/jobs-in-chennai?source=footer) through footer, navigation & by showing related searches. Canonical tags have been implemented on dynamic urls pointing to corresponding static urls
Query 1. Which one is better & expected to improve rankings.
Query 2. Will shifting to Case 2 negatively affect our existing rankings or traffic.
Regards
-
Hi Erica,
Many Thanks for responding.
You have suggested to use utm parameters in urls while doing internal linking. however the utm parameters are used to track campaigns like adwords paid program. Can utm parameters be used for tracking internal linking. If yes, what will be the campaign source & campaign medium.
Will if affect the rankings if we have only dynamic tracking urls interlinked and the corresponding static urls are not linked from anywhere on the site.
Regards
-
If you're just looking for tracking, just use standard utm tracking parameters in your interlinking. Tracking code will not mess up your rankings.
-
Hi Erica,
Thanks for your suggestions however i am not very clear with the same.
Do you mean interlinking will not improve the rankings or linking tracking urls(not static urls) will not help in rankings.
Answer to your question - We are linking the pages since these are related pages & we expect these pages would be of interest to users. We are not able to track the click rate right now on these related links due to which we wanted to add tracking parameters(Case 2 in my question) to these links.
-
To answer your questions, no, it will not improve your rankings. No, it's unlikely to harm it either if implemented correctly.
But the better question is why? Why are you linking to pages in three different sections of your site on every page? What is that doing for the people who are using your site? How is that navigation helping them find what they need on your site? Are people clicking on this links? If so, where are they clicking on them from? If they never click on them from a certain part -- navigation, footer, and sidebar -- why are those links still there?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Infinite Scroll and URL Changing
Hi, So my website is having an issue indexing. Much like other sports sites like ESPN or MLB or a variety of others my site changes the URL as you go down the page. So if you go on a news article and continue scrolling you'll go to another news article. I believe that this is creating errors in Search Console with the article being given an error of being "too long". I don't know how to keep this infinite scroll and url changing which increases my pageviews and eliminate the errors. Can someone help?
Web Design | | mattdinbrooklyn0 -
Missing trailing slash in URL on subpages resulting in Moz PA of 1
Even here in moz community I am noticing it. Is it really a factor to have an ending slash on the page? Does it make a difference? Our website has a homepage PA of 63, DA of 56 but all of our sub-pages are just 1 and they have been up for 4 months.
Web Design | | serverleap1 -
Question Mark In URL??
So I am looking at a site for a client, and I think I already have my answer, but wanted to check with you guys. First off the site is in FLASH and HTML. I told the client to dump the flash site, but she isn't willing right now. So the URLS are generated like this. Flash: http://www.mysite.com/#/page/7ca2/wedding-pricing/ HTML: http://www.mysite.com/?/page/7ca2/wedding-pricing/ checking the site in Google with a site:mysite, none of the interior pages are indexed at all. So that is telling me that Google is pretty much ignoring everything past the # or ?. Is that correct? My recommendation is to dump the flash site and redo the URLS in a SEo friendly format.
Web Design | | netviper0 -
Using H1 in a carousel
Hi, I have a homepage with a carousel rotator that has text in it. My question is what's the best practice in using H1 tags within the carousel. Will placing H1 tags in each be considered excessive H1 use and if so can this still cause SEO problems? Thank you
Web Design | | mirel0 -
URLs with Hashtags - Does Google Index Them?
Hi there, I have a potential issue with a site whereby all pages are dynamically populated using Javascript. Thus, an example of an URL on their site would be www.example.com/#!/category/product. I have read lots of conflicting information on the web - some says Google will ignore everything after the hashtag; other people say that Google will now index everything after the hashtag. Does anybody have any conclusive information about this? Any links to Google or Matt Cutts as confirmation would be brilliant. P.S. I am aware about the potential issue of duplicate content, but I can assure you that has been dealt with. I am only concerned about whether Google will index full URLs that contain hashtags. Thanks all! Mark
Web Design | | markadoi840 -
URL structure for multiple cities?
Hi, i am in the process of setting up a business directory site that will be used in a number of cities, though i am initially launching with only one city. My question is, what is the best URL structure to use for the site and should i start using this URL structure from day one? At the moment i am using www.mysite.com.au as my primary website where it contains all listings for the the one initial launch city. Though to plan for the future i was considering this URL structure: www.mysite.com.au/cityname so for example, if i launch in the city Sydney initially then all website traffic that goes to www.mysite.com.au would simply be redirected (302 temp redirect?) to www.mysite.com.au/sydney. When i expand to other cities www.mysite.com.au would simply be a "select your city" screen that then redirects to the city of choice (similar to www.groupon.com page). How would doing a 302 redirect from www.mysite.com.au to www.mysite.com.au/city impact on SEO for the initial launch? Or should i just place this on the root domain since no other cities exist at the moment?
Web Design | | adamkirk0 -
Indexing Dynamic Pages
Hi, I am having an issues among others, regarding indexing dynamic pages. Our website, www.me-by-melia, was just put live and I am concerned the bottom naviagtion pages (http://www.me-by-melia.com/#store, http://www.me-by-melia.com/#facebook, etc) will not be indexed and create duplicate pages. Also, when you open these pages in a new tab, it takes you to homepage. The website was created in HTML5. Please advise.
Web Design | | Melia0 -
The use of foreign characters and capital letters in URL's?
Hello all, We have 4 language domains for our website, and a number of our Spanish landing pages are written using Spanish characters - most notably: ñ and ó. We have done our research around the web and realised that many of the top competitors for keywords such as Diseño Web (web design) and Aplicaión iPhone (iphone application) DO NOT use these special chacracters in their URL structure. Here is an example of our URL's EX: http://www.twago.es/expert/Diseño-Web/Diseño-Web However when I simply copy paste a URL that contains a special character it is automatically translated and encoded. EX: http://www.twago.es/expert/Aplicación-iPhone/Aplicación-iPhone (When written out long had it appears: http://www.twago.es/expert/Aplicación-iPhone/Aplicación-iPhone My first question is, seeing how the overwhelming majority of website URL's DO NOT contain special characters (and even for Spanish/German characters these are simply written using the standard English latin alphabet) is there a negative effect on our SEO rankings/efforts because we are using special characters? When we write anchor text for backlinks to these pages we USE the special characteristics in the anchor text (so does most other competitors). Does the anchor text have to exactly I know most webbrowsers can understand the special characters, especially when returning search results to users that either type the special characters within their search query (or not). But we seem to think that if we were doing the right thing, then why does everyone else do it differently? My second question is the same, but focusing on the use of Capital letters in our URL structure. NOTE: When we do a broken link check with some link tools (such as xenu) the URL's that contain the special characters in Spanish are marked as "broken". Is this a related issue? Any help anyone could give us would be greatly appreciated! Thanks, David from twago
Web Design | | wdziedzic0
