Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
What is the best website structure for SEO?
-
I've been on SEOmoz for about 1 month now and everyone says that depending on the type of business you should build up your website structure for SEO as 1st step.
I have a new client click here ( www version doesn't work)... some bugs we are fixing it now.
We are almost finished with the design & layout.
2nd question have been running though my head.
1. What would the best url category for the shop be /products/ - current url cat
ex: /products/door-handles.html
2. What would you use for the main menu as section for getting the most out of SEO.
Personally i am thinking of making 2-3 main categories on the left a section where i can add content to it (3-4 paragraphs... images maybe a video).So the main page focuses on the domain name more and the rest of the sections would focus on specific keywords, this why I avoid cannibalization.
Main keyword target is "door handles"
Any suggestions would be appreciated.
-
Also think of website structure for analytics. The URL structure can make it easy to get some good information about the site. Lunametrics has a great post on this at http://www.lunametrics.com/blog/2010/09/22/designing-google-analytics-friendly-site/.
-
I putted a Heat Map down there. I should you know it.
So, as you can see, the navigation bar don't even shows any color. So i would recommend you to use the links just in the navigation, and use the left column spot to put other thing, some very attractive link, like best selling products maybe.
You should use some Breadcrumbs below the navigation bar as the user gets deeper in the site. This is more for usability.
I would suggest you to put in the Main Bar just a major category, like Door Articles. And then in it the user can choose between then, if he wants door handles, door hinges, door locks...
It helped this way?
-
More or less that was were we are going. My concern is that if we leave the categories on the left as main target for the keywords cat/keyword we would loose the importance of the main nav.
Will google treat the same way(importance) even if it's on the left and not in the main nav bar?
If so what would you suggest to put at the top if all categories/keywords are targeted?
-
Hello!
- The best URL would it be if you just put the door-handles straight from the home, less deeper. Like this:
http://doorhandle.ie/door-handles
http://doorhandle.ie/door-hinges
http://doorhandle.ie/door-locks
....- To optimize your Home, you have to put the minimum links you can. Put just one link for DOOR HANDLES, or for DOOR LOCKS. But you choose where to put, at the left column or the top bar. Now you have to think about your users.
When you create a www, you have to use one as the main one. So redirect this actual one to the www version using 301 redirecting.
I would recommend you also put some keywords in H1 (just one tag of these in each page), about what the page is.
And use some rel=nofollow on the links that is not strictly of your business, like support, privacy policy or about us.
Hope it helps! =]
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why Google de-rank a website.
Hi, I was inspecting a website which is covering the topic of best wheelbarrow of 2021, it is a new website and and starts ranking on google. But, after few days it got de-rank automatically and Moz is also not showing any result to that. I was wandering why this just happened and what should I do if I made my website and will not face this kind of situation?
Technical SEO | | Moeen22330 -
Two websites, one company, one physical address - how to make the best of it in terms of local visibility?
Hello! I have one company which will be operating in two markets, printing and website design / development. I’m planning on building two websites, each for every market. But I’m a bit confused about how to optimize these websites locally. My thought is to use my physical address for one website (build citations, get listed in directories, etc. ) and PO Box for another. Do you think there is a better idea?
Technical SEO | | VELV1 -
Multiple CMS on one website / domain & SEO
For a client we would like to work with a content hub, but their website is build on a custom CMS so we are limited in our options and if we aks their web developers they ask crazy prices to help us. So now we have the idea to build the content hub with wordpress and implement it next to their current CMS. for example on www.website.com/contenthub/ . As far as i know this is technically possible and there are no negative effects regarding SEO as long as we link the two sitemaps together. Am i right or am i missing something here?
Technical SEO | | Siphoplait0 -
Measuring the size of a competitors website?
I think our website is too big, far too many indexed pages. I'd like to do some research on how big our competitors' websites are (how many indexed pages). Is there a way to do this? Cheers, Rhys
Technical SEO | | SwanseaMedicine0 -
Schema for Banks and SEO
I'm researching Schema opportunities for a bank, but besides the shema markup available today (like bankorcreditunion) and developments with FIBO, I can find no answer as to the effect of tagging interest rates and such in terms of SERP/CTR performance or visibility. Does anyone have a case study to share or some insight on the matter?
Technical SEO | | Netsociety0 -
Url folder structure
I work for a travel site and we have pages for properties in destinations and am trying to decide how best to organize the URLs basically we have our main domain, resort pages and we'll also have articles about each resort so the URL structure will actually get longer:
Technical SEO | | Vacatia_SEO
A. domain.com/main-keyword/state/city-region/resort-name
_ domain.com/family-condo-for-rent/orlando-florida/liki-tiki-village_ _ domain.com/main-keyword-in-state-city/resort-name-feature _
_ domain.com/family-condo-for-rent/orlando-florida/liki-tiki-village/kid-friend-pool_ B. Another way to structure would be to remove the location and keyword folders and combine. Note that some of the resort names are long and spaces are being replaced dynamically with dashes.
ex. domain.com/main-keyword-in-state-city/resort-name
_ domain.com/family-condo-for-rent-in-orlando-florida/liki-tiki-village_ _ domain.com/main-keyword-in-state-city/resort-name-feature_
_ domain.com/family-condo-for-rent-in-orlando-florida/liki-tiki-village-kid-friend-pool_ Question: is that too many folders or should i combine or break up? What would you do with this? Trying to avoid too many dashes.0 -
Best practices for controlling link juice with site structure
I'm trying to do my best to control the link juice from my home page to the most important category landing pages on my client's e-commerce site. I have a couple questions regarding how to NOT pass link juice to insignificant pages and how best to pass juice to my most important pages. INSIGNIFICANT PAGES: How do you tag links to not pass juice to unimportant pages. For example, my client has a "Contact" page off of there home page. Now we aren't trying to drive traffic to the contact page, so I'm worried about the link juice from the home page being passed to it. Would you tag the Contact link with a "no follow" tag, so it doesn't pass the juice, but then include it in a sitemap so it gets indexed? Are there best practices for this sort of stuff?
Technical SEO | | Santaur0 -
How to SEO a Website Built off Godaddy?
I have a client whose website is built off Godaddy services. I know Godaddy is not the right choice for building a website, but what's done is done. The client has already bought the Godaddy services and there's no way I can tell him to go rebuild his website before we could optimize it for SEO. I'm already facing a lot of challenges while optimizing on-page elements. When I wanted to verify the ownership for Google Analytics and Webmaster Tool via his Godaddy account. the process failed many times. it looks like Godaddy is using some kind of caching not allowing us to modify the codes. For example, I'd applied the site verification codes for Webmasters Tool 48 hours ago, and the metatag for google site verification is not yet updated in the frontend. It's quite frustrating. What would you suggest?
Technical SEO | | suskanchan1