Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
What is the best website structure for SEO?
-
I've been on SEOmoz for about 1 month now and everyone says that depending on the type of business you should build up your website structure for SEO as 1st step.
I have a new client click here ( www version doesn't work)... some bugs we are fixing it now.
We are almost finished with the design & layout.
2nd question have been running though my head.
1. What would the best url category for the shop be /products/ - current url cat
ex: /products/door-handles.html
2. What would you use for the main menu as section for getting the most out of SEO.
Personally i am thinking of making 2-3 main categories on the left a section where i can add content to it (3-4 paragraphs... images maybe a video).So the main page focuses on the domain name more and the rest of the sections would focus on specific keywords, this why I avoid cannibalization.
Main keyword target is "door handles"
Any suggestions would be appreciated.
-
Also think of website structure for analytics. The URL structure can make it easy to get some good information about the site. Lunametrics has a great post on this at http://www.lunametrics.com/blog/2010/09/22/designing-google-analytics-friendly-site/.
-
I putted a Heat Map down there. I should you know it.
So, as you can see, the navigation bar don't even shows any color. So i would recommend you to use the links just in the navigation, and use the left column spot to put other thing, some very attractive link, like best selling products maybe.
You should use some Breadcrumbs below the navigation bar as the user gets deeper in the site. This is more for usability.
I would suggest you to put in the Main Bar just a major category, like Door Articles. And then in it the user can choose between then, if he wants door handles, door hinges, door locks...
It helped this way?
-
More or less that was were we are going. My concern is that if we leave the categories on the left as main target for the keywords cat/keyword we would loose the importance of the main nav.
Will google treat the same way(importance) even if it's on the left and not in the main nav bar?
If so what would you suggest to put at the top if all categories/keywords are targeted?
-
Hello!
- The best URL would it be if you just put the door-handles straight from the home, less deeper. Like this:
http://doorhandle.ie/door-handles
http://doorhandle.ie/door-hinges
http://doorhandle.ie/door-locks
....- To optimize your Home, you have to put the minimum links you can. Put just one link for DOOR HANDLES, or for DOOR LOCKS. But you choose where to put, at the left column or the top bar. Now you have to think about your users.
When you create a www, you have to use one as the main one. So redirect this actual one to the www version using 301 redirecting.
I would recommend you also put some keywords in H1 (just one tag of these in each page), about what the page is.
And use some rel=nofollow on the links that is not strictly of your business, like support, privacy policy or about us.
Hope it helps! =]
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
# Tag - opacity and SEO impact
Hello,
Technical SEO | | Tiffany_Barn
I have a query animation 'fade-in-up' on my website: tiffanybarnard.com which moves the H1 tag slightly and fades it in from zero opacity to 1. Will this affect the SEO value of the H1 tag?
Thank you!0 -
Adding https version of website: how best to redirect
If I have 4 versions of my site http://www
Technical SEO | | bhsiao
http://
https://www
https:// What is the best way to redirect without losing seo positions? i have been mainly using http://www but have recently added my ssl so https works also. I heard at Moz Con that I should get the https working. All of my marketing and ads are going to http://www 301 redirect 3 of them? Which 3? If https is becoming important, should that be my main url? will it hurt my seo to switch? Thank you so much in advance!0 -
What is SEO best practice to implement a site logo as an SVG?
What is SEO best practice to implement a site logo as an SVG?
Technical SEO | | twisme
Since it is possible to implement a description for SVGs it seems that it would be possible to use that for the site name. <desc>sitename</desc>
{{ STUFF }} There is also a title tag for SVGs. I’ve read in a thread from 2015 that sometimes it gets confused with the title tag in the header (at least by Moz crawler) which might cause trouble. What is state of the art here? Any experiences and/or case studies with using either method? <title>sitename</title>
{{ STUFF }} However, to me it seems either way that best practice in terms of search engines being able to crawl is to load the SVG and implement a proper alt tag: What is your opinion about this? Thanks in advance.1 -
Url folder structure
I work for a travel site and we have pages for properties in destinations and am trying to decide how best to organize the URLs basically we have our main domain, resort pages and we'll also have articles about each resort so the URL structure will actually get longer:
Technical SEO | | Vacatia_SEO
A. domain.com/main-keyword/state/city-region/resort-name
_ domain.com/family-condo-for-rent/orlando-florida/liki-tiki-village_ _ domain.com/main-keyword-in-state-city/resort-name-feature _
_ domain.com/family-condo-for-rent/orlando-florida/liki-tiki-village/kid-friend-pool_ B. Another way to structure would be to remove the location and keyword folders and combine. Note that some of the resort names are long and spaces are being replaced dynamically with dashes.
ex. domain.com/main-keyword-in-state-city/resort-name
_ domain.com/family-condo-for-rent-in-orlando-florida/liki-tiki-village_ _ domain.com/main-keyword-in-state-city/resort-name-feature_
_ domain.com/family-condo-for-rent-in-orlando-florida/liki-tiki-village-kid-friend-pool_ Question: is that too many folders or should i combine or break up? What would you do with this? Trying to avoid too many dashes.0 -
What is the best way to refresh a webpage of a news site, SEO wise?
Hello all, we have a client which is a sports website. In fact it is a veyr big website and has a huge number of news per day. This is mostly the reason why it refreshes some of its pages with news list every 420 seconds. We currently use meta refresh. I have read here and elsewhere that meta refreshes should be avoided. But we don't do it to send to another page and pass any kind of page authority / juice. Is in this case javascript refresh better? Is there any other better way. What do you think & suggest? Thank you!
Technical SEO | | pkontopoulos0 -
Best URL-structure for ecommerce store?
What structure will recommend to the product pages? Lets make an example with the keyword "Luxim FZ200" With category in url:
Technical SEO | | gojesper
www.myelectronicshop.com/digital-cameras/luxim-FZ200.html With /product prefix:
www.myelectronicshop.com/product/luxim-FZ200.html Without category in url:
www.myelectronicshop.com/luxim-FZ200.html I have read in a blog post that Paddy Moogan recommend /lluxim-FZ200.html - i think i prefer this version too. But I can see that many of the bigger ecommerce stores are using a /product prefix before the product name. What is the reason for this? and what is best practice?0 -
How to create a tree-like structure map of a website?
Hi all, The online marketing manager requested to make a tree-like map of the website. He means that he would like to see a graphical representation of the website and his contents. This way we will be able to see if there are internal link issues. The problem is that there are thousands of pages and many subdomains, manual labour would make this a very tedious task. If you would get this question, how would you try to solve this? Any software recommendation?
Technical SEO | | djingel10 -
Why is my website banned?
IMy website is Costume Machine at www.costumemachine.com . My site has been banned for 1 year now. I have requested that google reconsider my site 3 times without luck. The site is dynamic and basically pulls in feeds from affiliate sites. We have added over 1,500 pages of original content. The site has been running great since 2008 without any penalties. I don't think I got hit with any linking penalty. I cleaned up all questionable links last November when the penalty hit. Am I being hit with a "thin" site penalty? If that is the issue what is the best way to fix the problem?
Technical SEO | | tadden0