Where Should Your Company Press Releases Live
-
Hi there,
Our company publishes press releases on the company blog and have found we were hit by an algorithm update. We have identified the press releases as being the culprit and would like to move all press releases to a company press page on the main site and title it "press room" or "press." We have a lot of media sites that visit our blog to grab the most recent releases, so they are important to the business.
My question is, how should we handle the page SEO wise? Should we do a "no index" or a "no follow" on all the links? I'm curious what advice the community has on how to handle a company's press page.
Thanks!!
-
No problem - that's what this great community is all about
-
Great, thanks for the feedback!
-
As the main aim of a press release is for the press to pick up and give your newsworthy content exposure to their wider audience I would consider having it on your site but you could sit it in a sub-directory that had a noindex, nofollow tag on it as essentially it is there for repeat press visitors. It isn't really there to be indexed and rank in terms of the content of each press release page so this should matter. This is how I previously ran one site successfully - a press center with noindex, nofollow on it and then if it had something important that required more detail there would be a separate in-depth piece written and added in the news/blog section.
A sub-domain as you suggested would also work in my opinion.
When I did this before I also made sure my press center had a lot of calls to action all pointing at an email subscription form so I could email any press contacts every time a press release goes live (you may already have this in place but I thought I would mention it).
I would still consider adding a no follow to any links in your releases - as you say it isn't a link building tactic.
-
Hi Matt,
Thanks for responding! We don't think it was a Penguin update penalty, but the Panda 4.0. So with that being said, it was do more to thin content and press release content. We weren't using press releases as a link building tactic, but we didn't make the links "no follow."
We like the idea of setting up a press page exclusively for the releases and totally separate from the blog. My concern is that the releases could hurt the main site. What do you think about doing a sub-domain with no follow links?
For example:
or do you think no follow links with www.example.com/press would be ok?
Thanks again!
-
Hi Kevin,
Just a quick question - have you found that you were hurt due to the press releases being grabbed by other sites and they contained links to your site that you had included in the release?
From my experience the best way to deal with press releases is to use them for what they are meant - to bring exposure from a wider audience and not to use them to gain links. I personally nofollow any links in press releases and they still work well. I also only include raw URLs either at the homepage of site or at the page of something specific that I am writing the press release around. This is all pretty obvious but I still see people messing up with press releases.
I think having a separate press center is also a good idea as you mentioned.
Hope this helps...
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
In the Google search results, the company name (with the drop down arrow) next to the result URL is incorrect. The company being displayed here is a company we acquired many years back. How do I adjust/fix this?
When I search any term for my organization, we are getting good results BUT the company name, next to the results URL is of an orgnization we acquired many years back and not the name of our company. The URL is correct page JUST the company name next to this URL is incorrect on the Google search results page. How do I go about changing so the company name next to the URL ?
Branding | | DigitalNTT0 -
Press Mention with No Link
Hey guys, I have a client who got a nice little mention recently in her local news online, but the news site (like many I notice) does not link any content in their articles. Anyone have a creative idea for leveraging this type of mention? She is an attorney and the article mentioned her as the defense attorney on the case. Any ideas would be much appreciated!
Branding | | RickyShockley0 -
Best way to structure a new company blog with multiple existing individual country sites?
Hi, we have a client who have multiple business websites .co.nz, .com.au, .co.uk, .com which all have unique content intending to rank in each country. These sites are on a CMS that has a blog function capability. Should we set up the blog on one of these country sites then link to other sites when appropriate? OR Is it best to set up a new blog on something like Wordpress (or what?) that takes all blog posts from all countries and then links out to the relevant sites when appropriate. So the new blog becomes the content hub and creates its own Google power to then pass when appropriate to the various country sites? Any suggestions welcome especially from people who are currently doing either of these methods, and have experienced the results both positive and negative of the different approaches. NB: there will be about 20 staff creating a blog post on a topic relevant to them per month each once blog is live.
Branding | | OnlineAssetPartners0 -
Company's Official Facebook Page Doesn't Appear In SERP
Hi, Our official company's facebook page doesn't appear at all, in all serp. I'll elaborate all in details here below. We have an official Arabic Company Facebook page with more than 1.9k likes, the page itself is very active and constantly being updated by a person in charge of the Facebook page. We also have an official English Company Facebook page - runs and operated in the same method mentioned above. when I search for my company's BRANDNAME in google.com.sa - both official facebook pages (arabic + english) don't appear in the serp. I've went through all the way to end of the results pages - I couldn't find both pages anywhere. On the other hand, when I search for the brand name + facebook, like this: BRANDNAME Facebook I can find both Arabic and English facebook pages in the 1st page one right after the other. Anyone can help me out here? I'm desperate for solution. Thanks 😉
Branding | | JonsonSwartz0 -
Authorship/publisher markup - Author photo vs. company logo
I'm trying to get a company logo to show up next to the search results for a search on [company name] AND a separate author photo to show next to the About page of the author of the same site for a search on [author name] There is author markup on the company's "About" page and Google's structured data testing tool shows that that page is correctly configured to show the author pic. There is publisher markup on the home page and the tool shows that the page is correctly configured to show the company logo. However, no company logo shows up in the search results for the [company name] search--just an author pic next to the "about" page for the [author name] search. if I add author markup to the homepage in addition to the publisher markup, I get the author pic showing up for both [author name] and [company name] searches. How is anyone making this work? Thanks.
Branding | | Chris.Menke0 -
Reposting media releases
Hey Mozers - We recently distributed a media release and it has been picked up by 20+ news outlets and counting. My question: Should I publish this media release on my news/blog page? Or is it better to just bask in the incoming links? What are the benefits and drawback to each? Thanks in advance!
Branding | | LoganYard0 -
Are press releases still useful?
In light of so many Google changes are press releases with PRWeb or the like still worth using?
Branding | | uniquegifts-2778791