Keyword research for new website
-
Hi guys, I'm pretty new to all this so please bare with me if I sound like a total noob. I've been tasked with doing keyword research for our new website to work out what we want to rank for.
We are a b2b outsource provider of telecommunication services, contact centres etc.
I'm looking for advice on how best to start the keyword research, what I should be looking for etc.
At the moment I'm using a list of keywords provided by the sales team, running these through uber suggest for other variations and then putting them through Google's keyword planner.
Once I've done that I'm looking at ones with higher volumes of searches with low competition. Is there anything that I'm missing? I'm trying to cross reference this with intent, looking for searches linked to people wanting help, a provider, to buy etc.
Thanks in advance for any help guys, I really appreciate it.
Leo
-
I'd also try and group keywords onto pages semantically. The days of every keyword getting its own page are long gone.
-
Thanks for your tips, especially about using the Moz difficulty checker rather than Google's Keyword planner. Seems so obvious now that you've said it.
Leo
-
Thanks, I'm having a good read through you're guide now. There seems to be loads of really useful information in there.
Cheers Leo
-
It sounds like you are doing keyword research for SEO. Though you mentioned the keyword planner keywords with high search volume and low competition. You know that low competition descriptor in the keywords planner is for SEM (search engine marketing - PPC). It has nothing to do with the difficulty of ranking the keyword. MOZ has a tool that you would have to scrub every keyword in to get the ranking difficulty.
Do not simply rely on your sales team for keywords. I would suggest you start from scratch yourself. Find the traffic yourself. If you let someone direct you you may miss great veins of traffic.
-
The article from Alick300 is nice
I would really recommend you to focus your first efforts in long tails with not so much serp competences to start to generate the first traffic, that´s very important point in my opinon
-
Hi Leo,
I am sharing one article on 'How to do keyword research . I follow all the steps mentioned on that article.One of the best article on keyword research I have ever found .
http://backlinko.com/keyword-research
Thanks
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keyword Organising
Does anyone know of any tools to aid organising keywords? I'm currently using Excel extensively in an effort to bring some organisation, however it is very labour intensive.
Keyword Research | | seoman100 -
Keyword Ranking Research Question
Hi Mozzers,This is probably a nooby question, but I was wondering how you guys end up deciding if a Keyword is too hard to rank for? Also vice versa, when do you decide that a keyword is too low volume to rank for so you try to rank for a harder keyword? Eg.
Keyword Research | | steve45058
Deciding that ranking for "Dell Computers" is too hard and then deciding to rank for "Dell Small Business Computers" Post-question: Do indirectly rank for Dell Computers if you try to rank for Dell Small Business Computers? If so, how much? Also, how many words inbetween Dell & Computers would there have to be to stop indirectly ranking for Dell Computers?1 -
What are SEO's using for Keyword Research?
Hey folks, I just wanted to find out what everyone is using for keyword research now that the Google Keyword Tool has been retired. I know there is a form of it in Adwords, but something a little more usable than this. Cheers,
Keyword Research | | Andy.Drinkwater
Andy0 -
Identifying Keywords - Longtail
I need some clarification as to how exactly keywords work. I learned that I should focus on more specifically targeted long-tail keywords. However I am uncertain of how this actually works. Say I decide to use the longtail keyword "online dyslexia test for children". Will my page only be found by people when they enter that exact search term or will it also be found when people search for any of the other terms containing the same words? For example like all the phrases below: free online dyslexia test
Keyword Research | | EJDekkers
online dyslexia test
online dyslexia test children
dyslexia test online
dyslexia test
dyslexia testing
dyslexia test for children
dyslexia tests for children
free dyslexia test for children
test for dyslexia in children
dyslexia online test
testing for dyslexia in children
free online dyslexia test for children
free dyslexia test
online test for dyslexia in children
online dyslexia test free
dyslexia tests online
online dyslexia testing
test for dyslexia for children
how to test for dyslexia in children online
online testing for dyslexia
dyslexia online test for children
child dyslexia test
dyslexia test online free
free dyslexia test online
how do you test for dyslexia in children Also if I have a page that I optimize for "online dyslexia test free" can I create another page for "free dyslexia test online" or will this be creating competition? In other words are these both unique keywords that will independently rank. Last question about keywords is are they still important and what is the search volume you should be targeting with your keywords. (Allot of my long tail keywords only have around 20 monthly US searches) Thanks! Joy0 -
Accuracy of search volume for keyword planner v old keyword tool?
Hi there, I'm (logged into Google Adwords) and researching search volume for keywords but I'm seeing weird results. I know that the term "outage notification" had between 1000 and 5000 monthly global searches when I last looked (I know this because I add a search volume tag to the keywords I track ranking of via Moz). Yet, now when I check global search volume via keyword planner I'm seeing only 70 global searches per month (AND low competition which I know is not true). Is this perhaps because only the exact match is reported or is something else going on? Very frustrated as I have now lost faith in the keyword research process via Google keyword planner....not sure where to go from here!! Thanks very much
Keyword Research | | SnapComms1 -
Spammy Industry Keyword Research
Hi everyone, First question posted on here. I have spent a lot time this week going through videos and discussions since I signed up here earlier this week. We're just starting in a particular niche that is powerful (home-based businesses), but EXTREMELY spammy with all the at-home opportunities from stuffing envelopes, to MLM, etc. Then there's the other side which is not as spammy, but just not an overall good business model with the in-home Tupperware, candle, and makeup party sales companies. The people that we help and serve are just people who want to start up a part-time or full-time home-based business doing what they love. Maybe it's a dad who loves golf and would like to start a golf store on Ebay or a lady who is great at making stuff and wants to open an Etsy shop or start selling her goods at craft fairs. Our program is more about teaching them how to start a real home-based business that can either earn them a profit either part-time or fulltime while also doing what they love and spending time with their family. My biggest question right now as we begin the Keyword Research and SEO process part of this, is how do we go about doing the keyword research for this while also dealing with a spammy niche? All the research I've been doing for home-based businesses comes back to all the ugly examples I gave above and that isn't the type of people that we're a good fit for. I appreciate all your help and guidance in advance. Been doing web development for 10+ years but finally taking the tiger by the throat and actually learning the SEO/SEM piece myself.
Keyword Research | | buzzmediallc0 -
Google Products Research Tools??
Does anyone know of any google products research tools? I am trying to find what attributes and classifications my competitors are using? Much help appreciated. Thanks!
Keyword Research | | AHH8880 -
The importance of meta keywords
Hello, I am looking into Meta keywords in the attempt to understand their importance. I have been reading about this in several blogs and get the feeling that the general view is that they are no longer very valuable. Some say it is because Google and Bing no longer use them, that in terms of SEO they carry little importance and that they are a great indicator to your competitors about which keywords you believe are important... My question is this: Without Meta keywords, how do you deal with misspelt search keywords on your website? For example, if you were looking for a product called 'El Mundo en Espa_ñ_ol' but spelt it using the normal 'n' instead of the Spanish 'ñ', and the keyword 'Espanol' was not included in the Meta keywords, would you still find the product? English speaking people commonly search without the ñ because this is more convenient to them. So how can I make sure that the page is optimised for these type of common misspellings? Thanks!!!
Keyword Research | | languedoc0