How can a website have multiple pages of duplicate content - still rank?
-
Can you have a website with multiple pages of the exact same copy, (being different locations of a franchise business), and still be able to rank for each individual franchise? Is that possible?
-
No it's not possible.
Let's say you have http://foo.com/a and http://bar.com/b and both have the exact same content, google will choose one, index it, and forget about the other.
Let's say you have 1000 pages on both foo.com and bar.com exactly the same 1000 pages, google will analyze each page one by one, and choose one version for the index, and forget about the other, depending on a variety of factors (like the domain itself and backlink profile) will pick some pages from foo.com and some from bar.com, but you will still have only 1000 pages in the index.
How much of the content of each page you need to change to differentiate is unknown since no one knows the code of google algo.
You can try with guess and test, you change something and you see what happen monitoring changes in the indexing of the edited pages.
-
Hi Steve,
It is pretty well known duplicate content is not a "good thing" but it doesn't mean it will hurt you directly. Google rarely will penalize a site for duplicate content REF: Matt Cutts
It does however make ranking a specific page harder when you're competing with yourself. Most SEO tools will warn you about each case of duplicate content it finds which can also be annoying.
In the best case scenario you may rank multiple pages for longer tailed keywords for example.. something like
Main Keyword: Gourmet Shopping
Tails: Dayton Ohio, Tampa Florida, Los Angles California, Topeka KansasIn such case you may would rank 1 of those pages over the other for Gourmet Shopping however if there was enough specific location specific content you may find other pages ranking well in those city state type searches.
Hope that makes sense,
Don
-
If you have unique content on the actual franchise page (location etc.), the underlying pages could be duplicate content but use canonicals to point to the original content.
So you need at least one page per franchise to be unique (and use the proper markup if applicable).
Good luck
-
Is it impossible to write unique content for these pages? Even a small amount of unique content on top of the exact same copy would be beneficial.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Same content, different languages. Duplicate content issue? | international SEO
Hi, If the "content" is the same, but is written in different languages, will Google see the articles as duplicate content?
Intermediate & Advanced SEO | | chalet
If google won't see it as duplicate content. What is the profit of implementing the alternate lang tag?Kind regards,Jeroen0 -
Manage category pages and duplicate content issues
Hi everybody, I am now auditing this website www.disfracessimon.com
Intermediate & Advanced SEO | | teconsite
this website has some issues with canonicals and other things. But right now I have found something that I would like to know your opinion. When I was checking parts of the content in google to find duplicate content issues I found this: I google I searched: "Chaleco de streck decorado con botones" and found First result: "Hombre trovador" is the one I was checking -> Correct
The following results are category pages where the product is listed in. I was wondering if this could cause any problem related with duplicated content. Should I no index category pages or should I keep it?
The first result in google was the product page. And category pages I think are good for link juice transfer and to capture some searchs from Google. Any advice? Thank you0 -
Stolen website content
Hello, recently we had a lot of content written for our new website. Unfortunately me and my partner have went separate ways, and he has used all my unique content on his own website. All our product descriptions, about us etc, he simply changed the name of the company. He has agreed to take the content down, so that i can now put this content on our new website which is currently being designed. Will google see this as duplicate content as it has been on a website before? Even though the content has been removed from the original website. I was worried as the content is no longer "fresh" so to speak. Can any one help me with this,
Intermediate & Advanced SEO | | Alexogilvie0 -
Optimize the category page or a content page?
Hi, We wish to start ranking on a specific keyword ("log house prices" in italian). We have two options on what pages we should optimize for this keyword: A long content page (1000+ words with images) Log houses category page, optimized for the keyword (we have 50+ houses on this page, together with a short price summary). I would think that we have better chances with ranking with option nr.2 , but then we can't use that page for ranking with a more short-tail keyword (like "log houses"). What would you suggest? Is there maybe a third option for this?
Intermediate & Advanced SEO | | JohanMattisson0 -
Can a Hosting provider that also hosts adult content sites negatively affect our SEO rankings on a non-adult site hosted on same platform?
We're considering moving a site to a host that also offers hosting for adult websites. Can this have a negative affect on SEO, if our hosting company is in any way associated with adult websites?
Intermediate & Advanced SEO | | grapevinemktg0 -
How to prevent duplicate content within this complex website?
I have a complex SEO issue I've been wrestling with and I'd appreciate your views on this very much. I have a sports website and most visitors are looking for the games that are played in the current week (I've studied this - it's true). We're creating a new website from scratch and I want to do this is as best as possible. We want to use the most elegant and best way to do this. We do not want to use work-arounds such as iframes, hiding text using AJAX etc. We need a solid solution for both users and search engines. Therefor I have written down three options: Using a canonical URL; Using 301-redirects; Using 302-redirects. Introduction The page 'website.com/competition/season/week-8' shows the soccer games that are played in game week 8 of the season. The next week users are interested in the games that are played in that week (game week 9). So the content a visitor is interested in, is constantly shifting because of the way competitions and tournaments are organized. After a season the same goes for the season of course. The website we're building has the following structure: Competition (e.g. 'premier league') Season (e.g. '2011-2012') Playweek (e.g. 'week 8') Game (e.g. 'Manchester United - Arsenal') This is the most logical structure one can think of. This is what users expect. Now we're facing the following challenge: when a user goes to http://website.com/premier-league he expects to see a) the games that are played in the current week and b) the current standings. When someone goes to http://website.com/premier-league/2011-2012/ he expects to see the same: the games that are played in the current week and the current standings. When someone goes to http://website.com/premier-league/2011-2012/week-8/ he expects to the same: the games that are played in the current week and the current standings. So essentially there's three places, within every active season within a competition, within the website where logically the same information has to be shown. To deal with this from a UX and SEO perspective, we have the following options: Option A - Use a canonical URL Using a canonical URL could solve this problem. You could use a canonical URL from the current week page and the Season page to the competition page: So: the page on 'website.com/$competition/$season/playweek-8' would have a canonical tag that points to 'website.com/$competition/' the page on 'website.com/$competition/$season/' would have a canonical tag that points to 'website.com/$competition/' The next week however, you want to have the canonical tag on 'website.com/$competition/$season/playweek-9' and the canonical tag from 'website.com/$competition/$season/playweek-8' should be removed. So then you have: the page on 'website.com/$competition/$season/playweek-9' would have a canonical tag that points to 'website.com/$competition/' the page on 'website.com/$competition/$season/' would still have a canonical tag that points to 'website.com/$competition/' In essence the canonical tag is constantly traveling through the pages. Advantages: UX: for a user this is a very neat solution. Wherever a user goes, he sees the information he expects. So that's all good. SEO: the search engines get very clear guidelines as to how the website functions and we prevent duplicate content. Disavantages: I have some concerns regarding the weekly changing canonical tag from a SEO perspective. Every week, within every competition the canonical tags are updated. How often do Search Engines update their index for canonical tags? I mean, say it takes a Search Engine a week to visit a page, crawl a page and process a canonical tag correctly, then the Search Engines will be a week behind on figuring out the actual structure of the hierarchy. On top of that: what do the changing canonical URLs to the 'quality' of the website? In theory this should be working all but I have some reservations on this. If there is a canonical tag from 'website.com/$competition/$season/week-8', what does this do to the indexation and ranking of it's subpages (the actual match pages) Option B - Using 301-redirects Using 301-redirects essentially the user and the Search Engine are treated the same. When the Season page or competition page are requested both are redirected to game week page. The same applies here as applies for the canonical URL: every week there are changes in the redirects. So in game week 8: the page on 'website.com/$competition/' would have a 301-redirect that points to 'website.com/$competition/$season/week-8' the page on 'website.com/$competition/$season' would have a 301-redirect that points to 'website.com/$competition/$season/week-8' A week goes by, so then you have: the page on 'website.com/$competition/' would have a 301-redirect that points to 'website.com/$competition/$season/week-9' the page on 'website.com/$competition/$season' would have a 301-redirect that points to 'website.com/$competition/$season/week-9' Advantages There is no loss of link authority. Disadvantages Before a playweek starts the playweek in question can be indexed. However, in the current playweek the playweek page 301-redirects to the competition page. After that week the page's 301-redirect is removed again and it's indexable. What do all the (changing) 301-redirects do to the overall quality of the website for Search Engines (and users)? Option C - Using 302-redirects Most SEO's will refrain from using 302-redirects. However, 302-redirect can be put to good use: for serving a temporary redirect. Within my website there's the content that's most important to the users (and therefor search engines) is constantly moving. In most cases after a week a different piece of the website is most interesting for a user. So let's take our example above. We're in playweek 8. If you want 'website.com/$competition/' to be redirecting to 'website.com/$competition/$season/week-8/' you can use a 302-redirect. Because the redirect is temporary The next week the 302-redirect on 'website.com/$competition/' will be adjusted. It'll be pointing to 'website.com/$competition/$season/week-9'. Advantages We're putting the 302-redirect to its actual use. The pages that 302-redirect (for instance 'website.com/$competition' and 'website.com/$competition/$season') will remain indexed. Disadvantages Not quite sure how Google will handle this, they're not very clear on how they exactly handle a 302-redirect and in which cases a 302-redirect might be useful. In most cases they advise webmasters not to use it. I'd very much like your opinion on this. Thanks in advance guys and galls!
Intermediate & Advanced SEO | | StevenvanVessum0 -
Duplicate content for images
On SEOmoz I am getting duplicate errors for my onsite report. Unfortunately it does not specify what that content is... We are getting these errors for our photo gallery and i am assuming that the reason is some of the photos are listed in multiple categories. Can this be the problem? what else can it be? how can we resolve these issues?
Intermediate & Advanced SEO | | SEODinosaur0 -
Can I reduce number of on page links by just adding "no follow" tags to duplicate links
Our site works on templates and we essentially have a link pointing to the same place 3 times on most pages. The links are images not text. We are over 100 links on our on page attributes, and ranking fairly well for key SERPS our core pages are optimized for. I am thinking I should engage in some on-page link juice sculpting and add some "no follow" tags to 2 of the 3 repeated links. Although that being said the Moz's on page optimizer is not saying I have link cannibalization. Any thoughts guys? Hope this scenario makes sense.
Intermediate & Advanced SEO | | robertrRSwalters0