Exact keyword match for meta title and h1 what is best practice?
-
How exact should my meta titles and H1 one be compare to the keyword you wish to rank on.
Eksample. When I do a research with google AdWords the keyword tool shows me:
260 monthly searches for house for rent Hua Hin
140 monthly searches for Hua Hin house for rent
70 monthly searches for House for rent in Hua Hin
The first two includes the exact same 5 words while the last one includes the stopword "in".
That google have different search volumens for these very smilair search queries tells me that small differences matters. So how does that effect the way i shoulf write my:
a)meta titles
b)H1
I feel I get better sentences often by reordering the keywords etc.
“Top tips on how to rent house in Hua Hin” Instead of “Top tips if you want a house for rent in Hua Hin”
Do you use stop words like “in” hua hin. (only used in 25% of the searches queries)?
Also would it matter if i write a plural form of a keyword instead of a singular etc propeties and sted of property?
My goal is to write easy to read and unique content but i feel i can make exact matches if required with out compromising to much.
-
I agree with you Massimiliano,
Overall that is a great strategy and yes, just because they get more volume does not mean they are the best keywords. Different keywords are used at different stages of the buying cycles. In this case I was just telling Tamir how I would choose the order from those specific combinations of the same 5 words. Assuming he has done his research and those are the keywords he is going to target.
Getting traffic is one step in the game, converting the traffic is another important step as well.
Best Regards,
Joe
-
targeting the keywords with the highest volume can be misleading, they are not necessary the best converting keywords, and since usually everyone prefer to shot at the biggest target competition is fierce
I am not saying it's wrong, but I would be more selective and choose keywords on the base of a variety of factors.
-
Hello Tamir,
Realistically to write great content you want to use them all in different variations, singular. plural ect. I would pick the highest volume order of the keywords, in your case: 260 monthly searches for house for rent Hua Hin.
I would use this combination as the url, Begining of description as well as the H1 tag. I would then write some very thoughtful and informative content and add those other variations on the page in a natural flowing conversational way that sounds like natural talk when you read it out loud to yourself. You want to focus on the highest volume words and also build the others in as well so you may rank well for more than 1 combination of those keywords.
Here is the link to rand
s very informative article about keyword targeting: A Visual Guide to Keyword Targeting and On-Page SEO. It
s a must read for sure !http://moz.com/blog/visual-guide-to-keyword-targeting-onpage-optimization
Hope that helps,
Joe
-
I have seen google algo rank the same page for very similar phrases where the keywords where just changing places, but it's not "always" doing it. You can help him learn that page is a good fit for both queries with the copy of the page.
google knows about synonyms and does often show same or very similar SERP for different keywords which are considered to have the same "exact" meaning and usage in language. But in my experience does treat plurals in a different way.
I would use exact match for title and exact match for h1 if it make sense, but avoiding using unnatural language.
Unfortunatelly SEO is a land where certainity is scarce, and I would recommend testing different versions to find out what works best in your case.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Titling and H1 Tag Question
What to do if you have hundreds of thousands of a particular product. Comic Books for example. Is it ok to have the words Comic Book in the title and H1 tag as long as it is qualified? For example, if I have the following as both the Title tag and the H1 tag. Comic Book - Spider Man Versus Wolverine Comic Book - Silver Surfer Goes Home to Visit Mom. Comic Book - Superman Gets a New Kitten Comic Book - Wonder Woman is More Wonderful Than You Know As of now, I have been doing it this way, but only in the title tag. However, Google has been using my H1 tag as my title, so in the search results, I am only getting: "Superman Gets a New Kitten" And I am afraid that that is leaving out important info for searchers, especially qualifying that the product is a Comic Book and if someone is searching for a Comic Book, I need that to return. But I don't want any 'more' trouble from the Panda. Again, this will be hundreds of thousands of products. Thanks for your help! Craig
On-Page Optimization | | TheCraig0 -
Product titles
Hi guys, I'm starting to sell sofas and furniture online in Australia. Many USA companies just use the key ranking words as the Product Title i.e. "Ultra -Modern black leather sectional sofa with bookcase". Even if they have 100s of products. But in Australia they just use the model name, such as "The York", "The Boston", etc. Cause it does create a nicer picture and a neater look on the main page. I was wondering how important this practice is in improving search ranking? is it spammy? Thanks
On-Page Optimization | | cowhidesdirect0 -
Same titles in Webmasters' tools
Hello, In webmasters' tools I get a message saying I have 505 pages html improvements that are possible because 505 of my titles are used on two pages. Actually, webmasters' tools is tripping since the doubles they find are: www.example.com and www.example.com/ Anyways, I have indexation problems and I was wondering if this could be the case and how to solve that. Thanks for your help;
On-Page Optimization | | EndeR-0 -
Can Your Site Get Penalized For Keyword Stuffing On An 'Untarged' Keyword?
My site has dropped since the EMD/Panda 20 roll out and I am looking for reasons why. I am looking at Keyword Stuffing as one potential problem. My web site is on the topic of WordPress Security with that being the main keyword I want to target. Now I can limit the number of occurrences of 'wordpress security' to below the recommended 15, but it is impossible to do this for 'wordpress' without severely compromising the user experience. I've got other content on topics such as WordPress Backup and WordPress Security Plugins etc, so obviously the word 'wordpress' is bound to appear frequently. Is there a risk that Google will penalize me for Keyword Stuffing on 'wordpress' and thus pull down the site or page for other keywords? Or would it simply mean I won't be able to rank for 'wordpress' (which I am quite happy about)? Thanks!
On-Page Optimization | | andersvin0 -
Which is Best Practice for creating URLs for subdomain?
My website is related to education. We have created sub domains for all major colleges, universities & Entrance exams like Gre, Toefl ETC. for eg: amityuniversity.abc.com (Amity is Name of University ) Now if have to mention city name in URL as well (college is located in multiple locations) amityuniversity-delhi.abc.com
On-Page Optimization | | rohanarora536
amityuniversitydelhi.abc.com Now my Q is can we use hyphens in sub domains if we have to add city name or shall we create without using any hyphens. In Directory structure we can always separate words with hyphens, can we follow same practice in subdomain as well Which is a best URL for subdomain amity-university-delhi.abc.com
amityuniversity-delhi.abc.com
or amityuniversitydelhi.abc.com0 -
Long meta description
Hello, I apologize in advance because the question must have already been posted, but 90% of my searches in "Search for a Question" drive me to a "no questions found" (i would be nice to improve this aspect of the Pro Q&A Forum 😉 So, a friend of mine asked to me what he should put for the meta description of automatically generated pages for his project. He has no tool to set a customized meta description for every page (and does not want to find one !) but he asked me the following : what is the less worse between : put the first words of the content (150 characters) put nothing and let google find what will be the better parts of the content for the user request put the whole content (600 characters) in order to avoid having just the begining of the content, which is not always useful in that case Did anyone try these options, what would be the less unproductive ? Thanks Loïc
On-Page Optimization | | mandinga0 -
Blocked By Meta Robots
Hi I logged in the other day to find that over night I received 8347 notices saying certain pages are being kept out of the search engine indexes by meta-robots. I have not changed my robots.txt in years and I certainly didn't block Google from visiting those pages. Is this a fault on Roger Mozbot behalf? Or is there a bot preventing 8000+ pages being indexed? Is there a way to find out what meta-robot is doing this and where? And how I can get rid of it? I usually rank between #3 and #5 for the term 'sex toys' on google.com.au, but I now rank #7 to #9 so it would seem some of my pages/content is being blocked. My website is www.theloveshop.com THIS IS AN ADULT TOYS SITE. There is no porn videos or anything like that on it, but just in case you don't wish to look at sex toys or are around kids I thought I would mention it. Blake
On-Page Optimization | | wayne10 -
Duplicate Page Titles and Keywords
Still new to this SEO world, so please bear with me. I have an eCommerce site so one of the issues is duplicate content and page titles. So what I was thinking was this...for each product that I sell I have 4 or 5 keywords that I have targeted. For example for personalized iPhone cases I have decided on: iphone 4 case personalized, monogrammed iphone 4 case, personalized and monogrammed iphone case, preppy phone case, personalized iPhone case, monogrammed iPhone case For each of my products I was going to a product description (ie: trendy color block diagonal stripes) and a targeted keyword. But I was going to rotate the keywords through so as to try to avoid the duplicate page title issue. Will that help? Thanks much, Shara
On-Page Optimization | | Confections0