How long does it take Google to give value to a backlink?
-
Hi
Once Google indexes your backlink does it pass value to that link straight away?
Before i was under the impression once backlinks were created (providing they were good links) you wouldn't see any value or the serp climb for 6/10 months, is that still the case?
Reason i ask is we're link building for a summer item and most if the back links are being indexed within a few days by Google. If the backlinks are given value by Google once indexed then we'll carry on till late summer. If its 6/10 months to be recognized we may start moving onto something else.
Advice would be appreciated.
-
Hi Ryan
Interesting reading and i know what you mean about Google being response.
Again thank you for your help as thats helped us move forward in our marketing for the summer season.
Many thanks
Mark
-
Or it could be the same day. In general it varies quite a bit due to both how competitive a term is and how much domain / page trust & authority you're working with in the beginning. There's no hard fast rule I know of that says a new page or site can not rank at all for X period of time. Plus it makes more sense for Google to be as responsive as possible based on searchers' expectations. Just look at the recent news on indexing Twitter for proof of that: https://www.stonetemple.com/how-does-google-index-tweets-today-how-the-new-twitter-deal-will-impact-seo/
Cheers!
-
Thanks for the info Ryan that makes sense.
So is it fair to say once Google has indexed the link, it could be 1 to 2 months to see an increase (if the link is a decent one)?
-
Hi Mark. Nope, Google can be much faster than 6/10 months. You'll see especially strong increases as well when you're dealing with topically fresh searches as Google realizes that there is a much higher demand suddenly for terms that were previously not as popular. This spurns on a different look at its indexed content and can change the serps pretty dramatically. EGOL has some great experience with this.
Also, links that bring in a lot referral traffic tend to generate some substantial serp climb as well. Basically something that goes viral does well in the near term and then tends to be stronger in the long term.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
My Backlinks are indexed in Ahrefs But Not Indexed in MOZ. Why?
I Create backlinks for my website to Increase DA But Backlinks are indexed and Ahrefs Show that backlinks but MOZ is showing backlinks. I am confuse Can you explain?
Link Building | | Seogamesokay1a0 -
Link Value
My question is how valuable is getting a link from a PA 71 with roughly 20 links on it. I guess I am saying how many links from a PA of 30 would be a comparable indicator. I understand there is an almost exponential value of authority as they go higher, but I am looking for a good explanation from a technical aspect. Hypothetical Scenario Would a person be better off pursing 20 links from PA25 pages, or would you be better only getting 1 from the PA71 all things equal.
Link Building | | mbarden260 -
I have well over 110 identical backlinks of widely varying quality - is it worth taking the page they're linking to down?
The site on which I'm working has been experiencing a month-to-month decline since the Panda and Penguin updates - I didn't get an unnatural links notification, but have clearly fallen off the face of Google with many of the more important rankings. After running a scan on my backlinks, I found over 110 identical backlinks (it looks like the same medical definition and my website is listed in the endnotes as a source - just the URL, not anchor text), some from reputable websites with high pageranks and others that look very 'spammy.' We've redesigned the architecture of the site, so the actual link itself has a 301 redirect on it, but I'm just wondering exactly how much of a liability is it to have these links out there? I'm guessing it's an all or nothing kind of thing given the identical content on each page - on one hand, I'm pretty frantic to get to the root of the Google penalties and get back in their good graces. On the other hand, I don't want to kill the site completely by going after a set of valuable links. Has anyone dealt with this before?
Link Building | | travis-taylor0 -
Backlinks From Press Releases - Should I Disavow Them?
About 2 months ago, I published a press release through PRWEB with a link back to my website of course. Now it must have been one of those morning where the coffee wasn't strong enough as my website already has a Penguin penalty I'm trying to get lifted. The intent wasn't to spam the web but rather to gain some traction in the business hosting world. Like I've said, the coffee must've been too weak that morning as it didn't even cross my mind to see if I could "nofollow" the links in the press release. I just hit the submit button... As I'm in the process of submitting a disavow links request to Google, I'm wondering if I should include the URLs to copies of those press releases? I mean, there's no way I can find all those links as it was submitted not long ago. Google and link tools will keep discovering other copies of the PR for months to come probably.
Link Building | | sbrault740 -
SEO Package: Good Value?
I'm having a real hard time trying to dig through all the BS and find a reputable SEO company that delivers quality and value. Anyway, here's a package that I'm considering from a company called eBrandz. It seems a bit overpriced to me, but I don't have a lot of experience with reputable SEO companies, so I'm hoping someone can weigh in - on both the package itself for the price, and the company (if you have any information about them). $1500/month 8 Guest Posts (With 80 Bookmarks) 8 Articles with Syndication (With 80 Bookmarks) 1 Press Release (With Bookmarking) 75 "Curated Business Directory Submissions" Social Bookmarking for 5 Urls (Each Url to 20 Sites) 1 (every other month) Video Creation (45 to 90 seconds) With Submission and Bookmarking.
Link Building | | JABacchetta0 -
Content Strategy - High Value on Lots of Sites vs. High Value on One Site
Good afternoon Mozzers. I have a discussion based question and I'd be interested to know your thoughts. I currently implement a content strategy where we create a series of high value How-to written articles, relevant to our audience and then work at getting them placed on multiple high value websites. I have just been offered an opportunity with a PR6 domain to create a similar series of content but place it all on their site with links back to ours through a dedicated section. So my question is would I gain more value from small amounts of great content in lots of places vs. a lot of great content in on place? Effectively 1 link from 20 sites vs. 20 links from 1 site.
Link Building | | RobertChapman0 -
Concerned about quality of backlinks - should I take action?
I regularly work on websites to which previous SEOs have built questionable backlinks. This morning I've just been analysing some backlinks - found 40 odd were coming from 20 odd websites which all had the same gentleman as personal registrant, who happens to be the boss of an SEO company. The SEO company name is mentioned in registrant details too, and often on the websites in question (including weblinks from some of these 20 odd websites to the SEO company). I did note the IP addresses / hosting for these websites did vary though, as did the postal address of the individual in question, perhaps throwing Google off the scent a bit. I should add that these websites are virtually all tourism related/themed, with up to a few dozen backlinks per page - usually articles. It's very clear they are backlinking to keyphrases. Now, this kinda thing<a></a> sets the alarm bells ringing. Firstly, this looks like an infringement of Google Webmaster Guidelines. Secondly, it doesn't sound like a White Hat technique for building links! Am I correct? I guess it might be denied they are partner pages due to the quality of content, perhaps, which isn't as spammy as it might've been. However, I suggest these are at least paid links because there is no other clear way of getting content on these pages, as far as I can see.<a></a><a></a> Should I demand these backlinks are taken down? What level of risk is posed do you think? I don't want this website to suffer a Google penalty at some point, particularly not after I've started work on it. Thanks and I look forward to hearing from you.
Link Building | | McTaggart0 -
Backlinks point to files
Hello, Some competitors have which I am analyzing backlinks that point to files, eg. Dwg,. Fla. Pps. How is this possible? Thank you.
Link Building | | d2bcomunicacao0
