Low quality score for relevant keywords and high bounce rate - help?
-
I feel like I have ask relevant keywords as I'm going to get but I still have low qual. score and high bounce rate. Any suggestions?
-
To add to what Alick said, make sure your clicks are valuable. dynamyt100 is correct that your on page content might not be exactly what the searchers are looking for.
You QS is determined by three things, ad relevancy as it relates to your keywords, expected click through rate, and on page relevancy.
In order to improve ad relevancy, make sure you are using your keywords in your ad. If your keyword is blue widget, but your ad says buy widgets now, blue widgets will have a low QS. This also plays into your expected click through rate. If your ad relevance is below average, then your expected CTR will also be low.
On page relevancy is probably the most important factor. You shouldn't advertise blue widgets and land people on a page for red gadgets. This will dramatically effect your bounce rate.
Adding negatives will help improve your expected CTR also. If you have really broad terms then you could be picking up bad clicks.
If you want to see where you need to improve your key terms, go into your keywords and click the bubble above the keyword status and it will tell you what is below average, above average and average. That should tell you where you need to start.
-
Thank Alick - that's good advice. I'll do some more research and see how I get on.
-
Hi Vydex,
If I am not mistaken you are talking about QS(AdWords metric). As you mentioned the QS is low and bounce rate so first I would like to explain how to reduce bounce rate.
1>Check search term and if there are irrelevant search queries please add those search terms as negative keyword
2>Avoid broad match keywords (Use, exact, phrase & BMM).
In order to improve QS please follow all steps mentioned in below article
http://www.wordstream.com/keyword-quality-score
******Once you add a new keyword you are assigned a default QS based onother advertisers QS for the same keyword (in its_ exact match_ form). After about 1000 impressions or some time (which Google does not disclose, your KW performance "kicks in" (predominately the CTR) *****
Thanks
-
Yeah, I totally get that as a concept. Bit of context: this is a product we are selling for quite a small market. There aren't many keywords linked to this market (many if not all are longtail and very specific) - it seemed like a done deal to use what I found but I'm confused by the lack of performance.
-
To me this is a simple solution. Make your content more valuable. The high bounce rate is because readers dont want to see what you are displaying.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
A Solution to Keywords Being Grouped in Google Keyword Planner
Hi guys, I am trying to get search traffic for a list of keywords which I put together a few years ago for one of my clients, this was before Google made changes to their Keyword Planner. When I am adding the list into Google Keyword Planner it is "grouping" a number of the keywords/phrases together, and therefore removing 13 of the keywords from the original list of 59 keywords. Is there a way around this so I can get search volume for the original list, and not the cut down one? I am specifically using Google Keyword Planner as I want to get search volume for a number of specific locations in the UK. Any comments/feedback is greatly appreciated. Thanks in advance! Jack. I19Op
Keyword Research | | ChemistryMarketing1 -
Keywords. Who to trust.
Hello, I'm baby and family photographer. I have done my keyword research. Used Keyword tool. According to the research tool it says that highest local search traffic for baby market would be keywords like cute babies, baby pictures. I asked many of my clients what they would enter in search box if they were to look for baby photographer. Pretty much everyone has said that there would be some form of photographer word in search term with baby word. So like baby photographer, photographers, baby photo studio etc. Unfortunately these type of terms are under 10 searches per month. I have only two relevant pages to target these baby keywords. I'm really wondering who actually uses terms like cute babies, baby pictures. I have a feeling that those searches are made by like photo agencies, newspapers, stock libraries etc. I don't think mum who looks for photographer is suing these search terms. When you do your research, do you take in account metrics or go by more human element and try to look at it from clients perspective. What they would be searching for? Thank you guys, Just don't want to mess up with this and make sure I do the right thing.
Keyword Research | | A_Fotografy1 -
Potential Keyword Cannibalisation
Hi, I am concerned that our website's rankings are currently being affected by KW cannibalisation. We don't rank too badly for our target keywords but they could, of course, be better, especially as the niche is very competitive! One thing that is bothering me is that our internal pages do not rank well for these KWs and instead it is the homepage appearing in the rankings. This is despite the fact that the internal pages are optimised for the different keywords. Basically the HP is also targeting these same keywords and I was wondering if this is affecting our rankings overall? I am not keen to risk changing the homepage in case our rankings suffer massively and we drop out of Google completely. If anyone could offer some advice then that would be great. Is it simply a case of trying to get external links pointing to these internal pages? Would internal linking to them prove effective as well? Cheers Tom
Keyword Research | | National-Homebuyers1 -
Keyword every blog post?
Hi Should I be looking to keyword every blog post I write? Obviously the point in a blog for most of us is to draw in traffic so should I keyword research every blog post and use that as keyword? What if there is no keyword stats for the blog im writing? I guess I just use a keyword I make up anyway and hope people type it? Thanks Chris
Keyword Research | | mrcsleonard0 -
Google Adwords Keyword Planner Question
Is the keyword volume data shown the number of google adword clicks people made after searching with the used keyword, or is it the exact match search volume??
Keyword Research | | jennie.evans0 -
Branded Keywords
I know branded keywords are variations of your company name. However, my company sell a number of exclusive products that have been trademarked so no other company can use that name. Is that counted as a branded keyword?
Keyword Research | | AAttias0 -
Keywords and Rank Checker Tool
Two questions about checking the rank of keywords. The easiest way to say this is by example. I have a keyword that SEOMOZ ranks on google in the 32nd position but when I look for that keyword in Google it's nowhere to be found (it's buried deep in the results pages somewhere). Where does SEOMOZ get its keyword results from? How do I non-localize my browser so I can see "global" keyword results? Is there such a thing? thanks in advance.
Keyword Research | | dpdeleon10 -
Is it limiting to target low volume keywords for niche sites?
I run a Chicago Bears forum and my long-term goal to make it the most popular Bears forum on the internet (I know, huge goal). Because of that, I've been focusing on optimizing it for the keywords 'chicago bears forum'. However, being new to SEO, I only checked now and saw the search volume for those keywords is barely 2,000. My question is, and this is probably an an obvious one, should I be switching my focus to more popular keywords such as 'chicago bears news' if I want to increase traffic to my forum?
Keyword Research | | Xee0