Low quality score for relevant keywords and high bounce rate - help?
-
I feel like I have ask relevant keywords as I'm going to get but I still have low qual. score and high bounce rate. Any suggestions?
-
To add to what Alick said, make sure your clicks are valuable. dynamyt100 is correct that your on page content might not be exactly what the searchers are looking for.
You QS is determined by three things, ad relevancy as it relates to your keywords, expected click through rate, and on page relevancy.
In order to improve ad relevancy, make sure you are using your keywords in your ad. If your keyword is blue widget, but your ad says buy widgets now, blue widgets will have a low QS. This also plays into your expected click through rate. If your ad relevance is below average, then your expected CTR will also be low.
On page relevancy is probably the most important factor. You shouldn't advertise blue widgets and land people on a page for red gadgets. This will dramatically effect your bounce rate.
Adding negatives will help improve your expected CTR also. If you have really broad terms then you could be picking up bad clicks.
If you want to see where you need to improve your key terms, go into your keywords and click the bubble above the keyword status and it will tell you what is below average, above average and average. That should tell you where you need to start.
-
Thank Alick - that's good advice. I'll do some more research and see how I get on.
-
Hi Vydex,
If I am not mistaken you are talking about QS(AdWords metric). As you mentioned the QS is low and bounce rate so first I would like to explain how to reduce bounce rate.
1>Check search term and if there are irrelevant search queries please add those search terms as negative keyword
2>Avoid broad match keywords (Use, exact, phrase & BMM).
In order to improve QS please follow all steps mentioned in below article
http://www.wordstream.com/keyword-quality-score
******Once you add a new keyword you are assigned a default QS based onother advertisers QS for the same keyword (in its_ exact match_ form). After about 1000 impressions or some time (which Google does not disclose, your KW performance "kicks in" (predominately the CTR) *****
Thanks
-
Yeah, I totally get that as a concept. Bit of context: this is a product we are selling for quite a small market. There aren't many keywords linked to this market (many if not all are longtail and very specific) - it seemed like a done deal to use what I found but I'm confused by the lack of performance.
-
To me this is a simple solution. Make your content more valuable. The high bounce rate is because readers dont want to see what you are displaying.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How can we stop an article ranking so highly?
We secured an article on national newspaper site for a client which now ranks number one for its own branded search term. Since we secured the article (over two years ago) the client has changed the direction of its business so the article is now no longer relevant and is actually causing a lot of trouble for the client. When people search for their business the article is telling readers one thing when their business actually does something else. How can we stop this article ranking so highly?
Keyword Research | | HeatherBakerTopLine2 -
Why does this keyword have much greater volume in Bing Keyword Research Tool than Google AdWords Keyword Planner?
I'm using the Google AdWords keyword planner and Bing Webmaster Keyword Research tool. For both, I'm trying to get accurate search volume for the exact term "advertising sales". Over the last thirty days, Bing reports a volume of 5,988. Google's average monthly search volume is 880. Given the market share Google has, I would expect a much higher volume, especially when compared to Bing. Can you offer some ideas of why this might be happening?
Keyword Research | | Kevin_P0 -
Title keyword and synonyms in content ?
what is the % relation in between a keyword in title and that given keyword's synonyms in a content of that page? if i use the keyword "apple pie" on a page title once, what should be % of reappearance of this keyword in the content ? and its synonyms in relation to the entire content on that page. thank you
Keyword Research | | orion680 -
Keyword Analysis Tool
Can someone please enlighten me on the Keyword Analysis tool Matrix. Does Domain Linking refer to the number of links back to that domain as a whole? Also why is it that a page with a lower page ranking can be way ahead of one with a domain ranking that is way higher or vice-a -versa? What is a good number to go after? what is actually attainable? Thanks
Keyword Research | | nooneoconnor0 -
Should i go with 50% Keyword Competition ?
I just checked through seomoz keyword tool and found one of my keyword which "Photoshop Stroke Brushes" have around 50% competition.. should i continue to go with or can you suggest me any same keywords ?
Keyword Research | | xplodeguru0 -
Keyword analysis ways to improve it
I am aways being my worst critique and constantly looking to improve. Thats how you become a winner right ! something I feel I can improve on is Keyword analysis and targeting. I would really appreciate hearing stories of other SEO's on here , gaining an insight into the techniques you use and how your keyword analysis has evolved as time has gone by. Thanks in advance.
Keyword Research | | onlinemediadirect1 -
Not Set Keywords
Hi, we have recently been working on our site's keywords and we have seen an increase in traffic. As I monitor my keywords, I see that the Not Set keyword has increased a great deal and now become my top keyword. I researched some but all I got is that users are bookmarking my page or using other avenues to reach my website. Can anyone give me a more concrete answer? Is this bad? Or is this a direct result of an increase in traffic. Any words of wisdom will be much appreciated, As you were...
Keyword Research | | SBRMarketing0 -
How Many Keywords Should You Target Per Page?
What do you think is the most appropriate/efficient amount of keywords to target per page for a website? Obviously, it may depend on the type/size of the site, but I've noticed different results with different clients. Early on, I targeted way too many keywords per page, then scaled them back as I learned more. I'm almost starting to think that you should just target 1-2 keywords per page to be efficient and more natural. Thoughts?
Keyword Research | | MichaelWeisbaum0