Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Google Analytics - Organic Search Traffic & Queries -What caused the huge difference?
-
Our website traffic dropped a little bit during the last month, but it's getting better now, almost the same with previous period. But our conversion rate dropped by 50% for the last three weeks. What could cause this huge drop in conversion rate?
In Google Analytics, I compared the Organic Search Traffic with previous period, the result is similar. But the Search Engine Optimization ->Queries shows that the clicks for last month is almost zero. What could be the cause of this huge differnce?
-
In general structure changes can cause changes in traffic, for your conversion you should also look at your GA goals and how (if any) your events are programmed.
-
Thank you! I'll change the GWMT right away.
Is it possible that the traffic drop in Feb was caused by switching to https and relative links? And caused the conversion rate drop by 50% even with similar traffic amount?
I read a case here that this website dropped in traffic after switching to https:
http://searchengineland.com/google-makes-penalty-mistakes-buffer-story-203591
-
If you switched from http: to https: you need to change your GWMT. Your GA account is linked to your old GWMT for non-secure, you will need to set up a new GWMT account for secure (https:) and then link that with your GA account.
-
1. Only one thing - changed my site from http into https in Feb and changed all the internal links into relative links.
2. Yes, impressions did fall. Please see the image of Impression data.
3. No, the keywords are not seasonal.
4. No, I haven't received any alert in GWMT.
-
While I would need a lot more information or time in your GA to get to the bottom of this, here are some questions:
Did you make any changes to your site code or GA account settings in February?
Did your impressions fall during this time as well or just your clicks?
Are your keywords seasonal, based on specific dates or events?
Do you have an alert in GWMT about your site?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should Google Trends Match Organic Traffic to My Site?
When looking at Google Trends and my Organic Traffic (using GA) as percentages of their total yearly values I have a correlation of .47. This correlation doesn't seem right when you consider that Google Trends (which is showing relative search traffic data) should match up pretty strongly to your Organic Traffic. Any thoughts on what might be going on? Why isn't Google Trends correlating with Organic Traffic? Shouldn't they be pulling from the same data set? Thanks, Jacob
Reporting & Analytics | | jacob.young.cricut0 -
In Google Search Console: Total Clicks differ from the sum clicks on search queries
Hi.This may be a google technical question, but I've searched a lot and I couldn't find any certain information about that.The problem appears when you look at two stats in Search Console ( WebMasters Tools, some months ago), particulary in the Search Analysis.1- Total clicks2- Sum of clicks at every search query.I attached an image to make me clear.8IZsxs6.png
Reporting & Analytics | | NachoRetta2 -
Finding an Explanation for a Massive Spike in Organic Search Traffic
Hi, I watch analytics on a website (for a friend's business) that is reasonably stagnant, which just experienced a massive spike in search traffic for no explainable reason. The organic search engine traffic had always been steady, but about two months ago, organic search traffic started rising slowly. I checked OSE & a few other tools, but couldn't find any massive source of gained links or other explanations - just the usual occasional blog post about the company. I got in touch with my friend to see if maybe they'd gone with a competitor or something else, but he also had no idea (and even if he wasn't being honest with me, we still should've been able to spot links or social metrics or something!) Then, yesterday, their organic search traffic just tripled. The crazy thing is, it's not from one keyword: Every search term, and (not provided) essentially went up 200-400%. And I have no freaking idea why. No large gain of links. No website editing. The only possible explanation I thought up is maybe one of their competitors got knocked out, but I doubt that would cause such a stratospheric rise. So figured I'd turn to y'all. Any ideas on what might be causing such wonderful results? Anyone have any good tips on figuring out why a website could all of a sudden be doing incredibly? Analytics chart is below for the curious, and thanks in advance for any ideas / tips! nQHrscw.png
Reporting & Analytics | | FlynnZaiger0 -
How do I manually add transactions to Google Analytics
We are seeing Google Analytic's drop transaction on our site so therefore all the figures are skewed. Is there a way I can manually add transactions to GA to cover the missing one?
Reporting & Analytics | | Towelsrus0 -
Google Analytics and DNS change
Our new alumni application is going be tested at domain uva.imodules.com . We are going to collect traffic data with a Google analytics account number UA-884652-XX. So going to uva.imodules.com/myPage.html would send its data to Google Analytics with that account number. Then when it is ready for production we are going to just change the domain name of the application and switch the DNS over to dardencommunity.darden.virginia.edu . So going to dardencommunity.darden.virginia.edu /myPage.html would send its data to Google Analtics with that SAME account number. Aside from having the testing domain data in the same profile are there any other issues/problems we may run into?
Reporting & Analytics | | Darden0 -
Setting up Google Analytics for Subsites
I currently have one main .com site and am planning on launching geo-location subsites .co.uk, .com.au, .ru, etc... Traffic will flow between both sites and some of the content on the subsites will be duplicate and therefore include a canonical tag to the main site. I want to set up GA to capture who is going to the subsites and vice versa and correctly capture crossover traffic. Any advice on implementing advanced analytics directly (or links to sources that will direct me the right direction for this project)
Reporting & Analytics | | theLotter0 -
How to remove unwanted dynamic parameters from a URL in Google Analytics
Hi, Would really appreciate some help with this. I have been experimenting with RegEx to achieve this but as I’ve never used it before am currently failing miserably. We have conversion pages i need to set goals for that are formatted as below: https://www.domain.co.uk//Application_Form/(S(ewhbqp5cki0mppuzukunkqno))/enterCardDetails.aspx I need to remove the (s(xxx)) section from the URL as rather than one pages i currently have thousands of unique URL's. What’s catching me out is that as it’s not a URL parameter I can’t discount and as half way through can’t just do head matches etc to /entercarddetails Help would be much appreciated. Thanks.
Reporting & Analytics | | Sarbs0 -
AW Stats vs Google Analytics
Hey Moz Community, I am looking to get opinions on the best practice for analytics/traffic analysis. From experience I know that AW Stats reads high and Google Analytics reads low for traffic for reason in this article http://www.smartz.com/blog/2009/01/23/analytic-confusion-%E2%80%93-awstats-vs-google-analytics/ It drives me a little nuts how far off both are for some pages. I have one article that shows 100 views (GA) and AW stats shows 5 times that number of views. Any suggestions or systems you recommend? Thanks
Reporting & Analytics | | johnshearer0