Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Google Analytics - Organic Search Traffic & Queries -What caused the huge difference?
-
Our website traffic dropped a little bit during the last month, but it's getting better now, almost the same with previous period. But our conversion rate dropped by 50% for the last three weeks. What could cause this huge drop in conversion rate?
In Google Analytics, I compared the Organic Search Traffic with previous period, the result is similar. But the Search Engine Optimization ->Queries shows that the clicks for last month is almost zero. What could be the cause of this huge differnce?
-
In general structure changes can cause changes in traffic, for your conversion you should also look at your GA goals and how (if any) your events are programmed.
-
Thank you! I'll change the GWMT right away.
Is it possible that the traffic drop in Feb was caused by switching to https and relative links? And caused the conversion rate drop by 50% even with similar traffic amount?
I read a case here that this website dropped in traffic after switching to https:
http://searchengineland.com/google-makes-penalty-mistakes-buffer-story-203591
-
If you switched from http: to https: you need to change your GWMT. Your GA account is linked to your old GWMT for non-secure, you will need to set up a new GWMT account for secure (https:) and then link that with your GA account.
-
1. Only one thing - changed my site from http into https in Feb and changed all the internal links into relative links.
2. Yes, impressions did fall. Please see the image of Impression data.
3. No, the keywords are not seasonal.
4. No, I haven't received any alert in GWMT.
-
While I would need a lot more information or time in your GA to get to the bottom of this, here are some questions:
Did you make any changes to your site code or GA account settings in February?
Did your impressions fall during this time as well or just your clicks?
Are your keywords seasonal, based on specific dates or events?
Do you have an alert in GWMT about your site?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Difference Between Android Browser & Android Webview
Hello All, In google analytic I can see traffic from android browser & android webview so android webview is also a browser? Thanks!
Reporting & Analytics | | dhisman0 -
How to track google auto search suggestion click?
Hello Guys, In google.co.uk when I search SEL and google gives me option of different different sites and when I click on any one site then that click tracking I need. I have attached the screenshot to understand easily. Is it possible to track such things or possible via server logs etc? TV99h
Reporting & Analytics | | micey1231 -
Adwords start Organic traffic SIGNIFICANTLY drops
I hope someone can give me some insight here, or at least point me in the right direction. As of September 1 we are running Adwords. We are seeing an alarming drop in our organic traffic since then. It's almost like Adwords is cannibalizing organic. August/September Paid 116/847 Organic 648/178 We've looked at why the Organic could have dropped (penalties, site function issues, etc.) and have found nothing unusual. Can someone give me a reason why this might be happening, Why such a dramatic decrease just as adwords is started. Thanks!
Reporting & Analytics | | Britewave0 -
Google Analytics: Different stats for date range vs single month?
I've been scratching my head, chin, and you name it over this one. I have an advanced segment to remove bot traffic from my data. When I look at the Audience Overview data for a single month (let's say Aug). I am shown a session count. No problems here, however If I set the date range to (January - August). The august monthly stats is incorrect, much lower. What this means is that, if I export a CSV report from Jan-Aug, the data is wrong compared to individually recording a month. Anyone faced this? I've asked the question over at the Google Analytics technical section as well, but no answer P.S I even used the 'control the number of sessions used to calculate this report' tool but no luck.
Reporting & Analytics | | Bio-RadAbs0 -
Referral Traffic vs. Campaign Traffic in Google Analytics
I have two sites: a blog and an ecommerce site. The blog funnels people to the ecommerce site. In Analytics I'm seeing declines in referral traffic from the blog to the ecommerce site. During the same time I'm seeing an increase in campaign traffic to the ecommerce site, with most campaign traffic coming from the blog. I believe the increase in campaign traffic is largely a result of simply having installed more tracking links. This leads me to believe that the declines I'm seeing in referral traffic is simply a result of the increase in campaign traffic. In other words, what was once counted and reported as being referral traffic is now being counted and reported as campaign traffic. So my question is this: In Google Analytics is campaign traffic ALSO reported as referral traffic, or is campaign traffic reported separately and not duplicated in referral traffic reports? I'll provide a concrete example to make this more clear in case it isn't: Say site X sends 1000 visits each month to site Y. Say 50 of those visits come from a single link on X. If that link is changed so that campaign Z data info added (via the Google URL Builder), would you expect to then see 950 referral visits each month from site X to site Y plus 50 campaign visits to site Y via new campaign Z, or would you continue to see 1000 referral visits plus the new 50 campaign visits? Many thanks in advance to anyone that can shed some light on this.
Reporting & Analytics | | aaronprimal0 -
Google Analytics - Keywords (not set) or ( not provided) WHY???
In Analytics, most of my visitors are landing on my home page, but when trying to see wich keywords they use, most of them are: (not set) or ( not provided) See screencast: http://screencast.com/t/AKwPW76qLVsN Can you tell why? What is going on? Is there a way to solve this? Thank you, BigBlaze
Reporting & Analytics | | BigBlaze2050 -
Google Analytics: Difference Between Goal Conversions & Goal Completions
When using Google Analytics, what is the difference between total goal conversions and total goal completions? We have many goals set up in a lead generation environment. Therefore, the only element of conversion is submitted a lead and arriving on the "Thank You" page. THose thank you pages are tagged accordingly. When we run reports though, the number of "Total Goal Conversions" and "Total Goal Completions" never match up.
Reporting & Analytics | | eMagineSEO0 -
Why does Google Analytics think PPC traffic is organic?
I have a bastard of a problem... Google Analytics is incorrectly tracking PPC traffic as SEO which is screwing up all my reporting . I don't care for rankings, I care for actual SEO traffic and I can't be sure that what i am seeing is correct which is driving me nuts. Any ideas?
Reporting & Analytics | | Red_Mud_Rookie1