How valuable are citaitons/consistency (Moz Local) for a NON-local business?
-
I'm doing some research for non-local SEO clients and finding that many of them have messy and extremely inconsistent listing profiles (via Moz Local checker). It seems to me that this would be a good thing to take care of, even for a non local site.
Anyone have insights on whether or not this is something we should take care of? If so, any details on how or why it would or would not be a good idea?
Thanks!
Ricky
-
Hi Avin,
I'm really sorry that I did not see you had replied on this thread. Provided that you have face-to-face interactions
with customers at your corporate office, then yes, it would be worth it to build citations on the major platforms.
-
SEO is about building credibility and a positive reputation with your intended audience and search engines. I think having consistent name, address and phone number data (whether it's in the form of links or citations) across a variety of reputable platforms does that.
The sites you mention above are highly reputable, well respected and authoritative. It would be worthwhile going after those and ensuring accuracy and consistency whether your intent is to rank locally OR organically.
I say take care of it.
-
Hi Miriam,
Essentially, I'm talking about a business claiming and setting up directory site profiles for the "corporate" office location. Is it worth building out and managing consistency of these listings on sites like Yelp, YP, Google, Bing, Facebook, Infogroup etc.? Is there still an SEO benefit to doing this for a non-locally focused business?
Thanks,
-
Hi Ricky!
This may be a silly question from me, but if these aren't local businesses, why do they have citations? Can you provide further details on this.
-
I'd put this in the worthwhile column. Google is trending towards standardization of things somewhat like this: mobile, pagespeed, facts -- so having outside data that universally agrees about a company's site, location, etc would further their standing in my opinion.
Another factor is that reviews and social presence might be not connecting up as well as possible if the associations above aren't being made.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Categories for Google My Business pages - do they need to match terms on website?
I have a chiropractor client with three locations. Because the Chiropractor category is very competitive, whomever originally set-up their GMB pages elected to use the category "Pain Control Clinic" for two locations, and "Medical Center" for the third location. They rank badly for these categories. Their website does not contain many signals for pain control or medical center; it is very much chiropractor focused. Is this something Google takes into consideration when deciding how to rank GMB pages?
Local Listings | | Marce5210 -
Single Local Result on Google... Wut up with that?
I'm seeing, for several different locations, single businesses suddenly coming up for searches on local services, where there used to be 3-Pack results. Now it's like a knowledge panel result on the right. Anyone else seeing this? Any ideas as to what's going on... and if there's anything that can be done to revert it? (influence the type of local result). Thanks!
Local Listings | | WP-Pro1 -
My country is wrong in the Moz tool: Shows Canada, when the store is in Georgia (US)
I am working with a client who has stores in Missouri and Georgia (US). When I was looking at the site using the Moz tool, it shows that the site is in Canada! The site is hosted by HubSpot Questions: Should I be worried (I suspect yes, that's why I'm posting this) How do I fix? JaOHZkX
Local Listings | | aj6130 -
Why does Google only display a 3 pack of local business results for some terms?
We have seen a pattern in the Google UK SERPS where only three local listings are triggered for a query although they have a more local results to show but chose to only show three: Anyone else seen this? Anyone know why? Is there a magic number for them to trigger a six pack, does the data set they pull from need to be larger for them to trigger more local listings. "Solicitors Cambridge" = 3 listings https://www.google.co.uk/search?q=solicitors+cambridge&ie=utf-8&oe=utf-8&gws_rd=cr&ei=_vCwVc2mHMiAUZ-luZAE "solicitors kent" = 3 listings https://www.google.co.uk/search?q=solicitors+cambridge&ie=utf-8&oe=utf-8&gws_rd=cr&ei=_vCwVc2mHMiAUZ-luZAE#q=solicitors+kent "Solicitors Oxford" = 6 listings https://www.google.co.uk/search?q=solicitors+cambridge&ie=utf-8&oe=utf-8&gws_rd=cr&ei=_vCwVc2mHMiAUZ-luZAE Any thoughts?
Local Listings | | highwayfive1 -
Reliability of http://www.scamanalyst.net/
Hi - has anyone used scamanalyst.net as a research tool? If so, do you have any thoughts on how reliable the site information is? My thought is to use in conjunction with Open Site Explorer (in the process of tidying up a clients' questionable site links). Thanks so much.
Local Listings | | E2E0 -
What to do with duplicate Listings for Business in Moz Local Tool?
Hi Everyone! Just another newbie Local SEO looking for a solution. I was searching my business listing in Moz Local and it returned two addresses.
Local Listings | | psuh528
Listing #1: 925 B Street #402 San Diego, CA 92101, 67623
Listing #2: 925 B St, #402, San Diego, CA, 92101 Do I need to remove the listing with two zip codes showing up? (I don't see any of my profiles showing up with two zip codes though.) Listing #2 is accurate yet the local moz tool tells me that my Google+ page is 69% complete. How is it possible that Listing #1 scored a 97% complete on Google+? Would you recommend putting the suite number in Address Line 1 or separated in Line 2? Does it even matter? Any advice would be much appreciated. Thanks!0 -
Google+ Local Address not changing
Just changed a Google+ Local address, however realise that its not changing. Does it usually take time for a Google+ address to change once submitted? Would like to know the process here so that this address can change so as to ensure NAP consistency.
Local Listings | | Gavo0 -
How to get a verification tick next to the URL in a Google Plus Local page?
Google Plus Local: https://plus.google.com/+PrestedHallFeering Website: www.prested.co.uk So how do I get the verification tick next to the URL on this businesses Google page? Also, even though the website is much strong then those in the map listings for Wedding Venues In Essex, whats preventing this website from appearing in there? My local optimisation knowledge is poor!
Local Listings | | jasondexter0