301 process, migration to new domain
-
Hi all!
We have an old site wordpress based, with great ranking and PR 7, called www.europe-internship.com which is going to be migrated into our new Django site www.eurasmus.com (specifically eurasmus.com/en/europe-internships)
The new one is a much more advanced version that we will keep developing.We have been migrating the information already but we are planning to apply the 301s in the next weeks to start passing the SEO value to our new site and traffic.
We have all the url structures and everything checked and technically we are ready for it.
Therefore, we are almost ready.I have 2 questions:
- The new site includes more services, like accommodation, information...not only internships. Therefore, should we point the most relevant urls from our previous site to our home to share the value or just to the internships section? I am afraid that if the bounce rate goes higher from the 301 we could loose some value...
2)Should we point all the urls at the same time to the new site? Home, vacancies, blog pages, etc... or start gradually doing it to see how it goes till we make it to all the pages including the home?
The old site still makes some money and I am not sure how quick will be to pass the SEO value, so in the way we may loose few thousand euros...We understand that, but we want to check what would be the best in your opinion.
Let me know what you think and your opinion!
Thank you in advance!
-
Totally clear now.
Thanks!
-
Jose
You should always point redirects at pages that have the same, or 98% the same content. See Cyrus's article: http://moz.com/blog/save-your-website-with-redirects - if you point all the redirects into the Internships section, the rest of the site should inherit a little bit of that link authority. If you point old internship pages at your homepage, Google will probably see the content is a bit different and likely not pass value anyway.
So treat the new Internships section on the new site, as a little site inside the big one and redirect your old Internships site into the new internships section. Do it page by page so all the content matches
-
Hi Dan!
Thanks for your answer.
Well, the area of internships in the site is let´s say its 99% the same.
Before it was just an internship site and now it has accommodaiton and student guides.what if we pass all the value to the area of internships? Would it affect also some other areas like accommodaiton, etc or just the internships area?
That is why we were wondering if passing some of the 301s to the home or similar...What do you think aboutthis?
Thanks!
-
Hi Jose
If this is essentially the same site with the _same _content I would migrate all content and redirect all pages to their individual new pages right away. The old site is making money, but by pointing users at the new site, you'll make money at the new site right? No money lost.
If this is a 1:1 move - Domain A --> Domain B and all the content is basically the same, that's really the way to go. You'll make it harder in the long run for Google and users to understand what site is the correct one.
Did I understand that correctly, or is the move not so simple?
-
Thank you for your answer.
About this:
- I agree with your strategy. You should point them to the most valuable pages on the new site, the ones that are the most closely related. As for bounce rate, yes it is important, but I don't believe it will devalue your 301 redirects.
For user experience, I am sure that we should just redirect to the internship section but the big question is: it will give tremendously value to our internship section, what about the others? Will those benefit as well or will remain totally the same?
Agree with second answer...
I hope I can get some more opinions and see what to do!
Thank you for your help!
-
- The new site includes more services, like accommodation, information...not only internships. Therefore, should we point the most relevant urls from our previous site to our home to share the value or just to the internships section? I am afraid that if the bounce rate goes higher from the 301 we could loose some value...
- I agree with your strategy. You should point them to the most valuable pages on the new site, the ones that are the most closely related. As for bounce rate, yes it is important, but I don't believe it will devalue your 301 redirects.
For question 2, I think you should use your discretion. I am not sure how easy it is to manage and maintain two sites. I always like to do everything at one time, just rip the bandaid off. But that is up to you in this case. If you are worried about conversions, I understand that. But what happens when someone clicks on a page for your old domain, then clicks a link in that domain that redirects them to a new site? That to me seems like a recipe for bad user experience.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
4-5 New High Quality Links/Month, Enough to Increase Domain Authority?
The link profile on our domain is poor and our domain authority is only 18. In April we migrated domains and our domain authority tumbled from 24 to 8 and as of August had recovered to 18. Since August we have engaged in a link building campaign. We are getting 4-5 new links per month. They are good quality. Can we expect to see see an increase in our domain authority? If so, when? The domain is www.metro-manhattan.com. The new links to date are below: <colgroup><col width="114"><col width="252"><col width="377"><col width="296"><col width="97"></colgroup>
Intermediate & Advanced SEO | | Kingalan1
| Status | Anchor text | Final URL | Terget URL | Live date |
| | | | | |
| Done | office space for rent in Manhattan | | | |
| | | | /commercial-space/office-space | 9/20/2018 |
| Done | medical office for rent | | /commercial-space/medical-space | 9/21/2018 |
| Done | office space for rent in Manhattan | | /commercial-space/office-space | 9/23/2018 |
| Done | office space for rent in NYC | | /commercial-space/medical-space | 9/24/2018 |
| Skipped | | | | |
| | | | /commercial-space/medical-space | 10/8/2018 |
| | | | | |
| | | | | |0 -
301 Redirect from Authoritative but Loosely-Related Domain
We acquired a health-related blog about a year ago with good domain authority and a pretty strong link profile (TF ~40). We have been publishing good relevant content in it but it's not really paying dividends and we are considering doing a 301 to our money site, which is focused primarily on senior issues but has a lot of health-related content. The question is - with the two domains only being loosely related in subject matter, do we stand to harm our main site by redirecting from the other domain?
Intermediate & Advanced SEO | | sa_787040 -
301 from old site to new one , Should I point to home page or sub category page ?
Hey Seo Experts, I have a small website ranking for few terms like cabinets sale, buy etc . However what i have now decided is to launch a New website with more different products like living room furniture, wardrobes etc . Out of all these categories on new website Cabinets is one of the SubCategory . Now I do not want to have 2 websites . So wanted to 301 from small cabinets website to newly created website. Some of the doubts I have at the moment is ? 1 Should I REDIRECT 301 to sub category (i,e cabinets) which is purely related to Cabinets or Do a Redirect to HOME PAGE . As I also need more Authority to home page as well , as this is relatively new website ? 2 Second question related to this. If you have multiple sub domains does it divide the total authority & TF.Or it is just Ok to have multiple Sub domains if needed ? Any advice appreciated !! Thanks .
Intermediate & Advanced SEO | | aus00070 -
When should you redirect a domain completely?
We moved a website over to a new domain name. We used 301 redirects to redirect all the pages individually (around 150 redirects). So my question is, when should we just kill the old site completely and just redirect (forward/point) the old domain over to the new one?
Intermediate & Advanced SEO | | co.mc0 -
301 redirects within same domain
If I 301 redirects all urls from http://domain.com/folder/keyword to http://domain.com/folder/keyword.htm Are new urls likely to keep most of link juicy from source url and maintain the rankings in SERP?
Intermediate & Advanced SEO | | Bull1350 -
Redirect old .net domain to new .com domain
I have a quick question that I think I know the answer to but I wanted to get some feedback to make sure or see if there's additional feedback. The long and short of it is that I'm working with a site that currently has a .net domain that they've been running for 6 years. They've recently bought a .com of the same name as well. So the question is: I think it's obviously preferable to keep the .net and just direct the .com to it. However, if they would prefer to have the .com domain, is 301'ing the .net to the .com going to lose a lot of the equity they've built up in the site over the past years? And are there any steps that would make such a move easier? Also, if you have any tips or insight just into a general transition of this nature it would be much appreciated. Thanks!
Intermediate & Advanced SEO | | BrandLabs0 -
Avoiding 301 on purpose; Landing homepage linking to another domain with "Click here to go" and 5 sec meta refresh
Hello, Some users when they search for our site by using "ourbrand" keyword that ignore the first result (we will call it here ourbrand.de -not real name-) and they look for ourbrand.com . Even though we have that domain name also registered (indeed it also has a high ranking power) we are doing a 301 from the dot com to the dot.de . What we want to do is to index the homepage of the dot com, that is http://www.ourband.com as a secondary result while doing a 301 to any other internal URL of the dot com to the dot .de. Yes, we will loose link juice for the main domain but at least we will not loose visits from the brand traffic (which is our main traffic). So the question is, would Google index ourbrand.com if we show just a landing page that just show our logo, a "Click here to go to ourbrand.de" with a link to http://www.ourbrand.de and a meta refresh of 6 seconds to that URL? Additionally a cookie would be sent to the first time visitors, so in the next time they would be automatically redirected. PS: The 6 seconds is to avoid search engine consider it a "301" like it do with short meta refresh (not sure what time is the minimum to avoid be considered a 301). Any other suggestions on how to deal with this problem are welcomed
Intermediate & Advanced SEO | | Zillo0 -
Improve Domain Trust
Hey there, I need to improve the Domain trust of my website. I've seen the blogitems of Rand but I still have questions. If I want to increase the Domain Trust..I "simpely" have to get links from websites with a high Domain Trust. This will eventually improve my Domain trust. But what are the effects if I do this by reciprocal linking. Does this eliminates the trust that comes from the other website.
Intermediate & Advanced SEO | | PlusPort1