Welcome to the Q&A Forum

Browse the forum for helpful insights and fresh discussions about all things SEO.

Your browser does not seem to support JavaScript. As a result, your viewing experience will be diminished, and you have been placed in read-only mode.

Please download a browser that supports JavaScript, or enable it if it's disabled (i.e. NoScript).

Recommendations for a collaborative workflow for an integrated content marketing / social media campaign?

2

2

885

Log in to reply

larahill last edited by

We are currently using an excel spreadsheet that is a homemade checklist of all of the various places we want to post. We take one topic, and we make various formats (video, promotional image, blog article, press release) and we list all of the posts we want to make in all of the channels (Twitter, LinkedIn, FB, instagram, pinterest, etc.). Is there any articles that describe a more streamlined way to do this? We have tried basecamp but looking for other options. We have a small team of about 5 people that collaborate to design, write, and post the content. I was looking for an article that describes the workflow that might simplify the communication and execution of this process. Thanks!
1 Reply Last reply
Reply Quote 1
BlueprintMarketing last edited by

you can use base camp its excellence in my opinion there are other tools like teamwork Or some people like asana

much better is conductor

http://www.conductor.com/why-conductor/core-features/

hubspot.com is there now as well.

https://seomoz.zendesk.com/entries/20974818-SEO-Workflow-Task-Management-Colaboration

http://blog.capterra.com/9-best-basecamp-alternatives/

http://blog.capterra.com/asana-vs-basecamp-clash-titans/

https://www.teamwork.com/landing/teamworkpmvsbasecamp/

https://www.teamwork.com

http://www.wordstream.com/prioritizing-workflow

I hope this helps,

Tom
1 Reply Last reply
Reply Quote 0

Got a burning SEO question?

Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.

Start my free trial

Browse Questions

View

From

Sorted by

With category

Explore more categories

Related Questions

Add Tracking Parameters to Website Links on Facebook/Twitter

does anyone know of a way to add tracking parameters to facebook/twitter website links in the about us section so that we can understand what traffic is specifically coming from that page? I already add tracking to posts, but I am more trying to track each standard link on these social channels. I am currently running into character limits or the result looks like a long url that will most certainly deter clicks because it looks suspicious.
Social Media | | dsinger

1
Social signals: are they weighted differently?

I know social signals affect your site's ranking: but does it make a difference whether these come direct from your website (eg, people click on the Facebook button on a page, which is then posted to their own profile - ie, they create their own post) or whether people are share/like a post you have created on your Facebook account which contains a link to your website. Are they seen as equally as useful/important?
Social Media | | SuperCooper

0
Social Icons Link to Inner Pages

We have the social icons (facebook, twitter, youtube etc) in the footer of our homepage linked to inner pages instead of our actual social accounts. So, if you click on the facebook icon you go to one of our inner pages talking about our facebook profile and why to like us on facebook. Then on this inner page you can get to our facebook profile. We do this so we can pass on PR juice from our homepage to our inner page, and not lose it right off our front page. Is this a good idea? Or does it just confuse users? Most people think when they click on a facebook icon they will go to an actual facebook profile. Here is my homepage, http://www.buyautoparts.com/ click on the icons on the footer and let me know your thoughts.
Social Media | | joebuilder

0
Using BUFFER in Social Sharing

Hello everyone, I am inclining to use a platform from which to post my social content. I use mainly facebook, twitter, linked in, google +. I used Hoot, but found it difficult to include Linked In, and several other social media sites. Somebody has experience using BUFFER? Ive read about it, and it seems great! Would you recommend it? Thanks for your comments,
Social Media | | JesusD

0
Youtube SEO: Does your channel name / user name matter?

My predecessor left me a gift of what is arguably the worst kind of Youtube channel name: Our company's name condensed to an acronym with some additional gibberish that may or may not have meant something to her. In short: Our channel name will never be searched for, will never provide any ranking boost. Now our Youtube success has been very marginal so far: 31 subscribers, 7,300 video views. Given that situation, should I seriously consider scrapping my channel and starting something new with a keyword targeted channel name? Or does channel name matter so little that I should hold on to my 7300 video views?
Social Media | | AdoptionHelp

0
Do social media buttons work better "within" a website or "outside" of a website?

Websites like techcrunch.com include the social media buttons (+1, FB like, linkedin etc.) to the left of their articles so they seem to float outside of the content. Some even let the social media buttons wander while scrolling, so that they are always visible (e.g. here: http://www.kirstenwinkler.com/news-from-palabea-and-how-to-prepare-kids-for-tomorrow/). The "traditional" way has been to include the buttons within the content, e.g. on top of the article or on the right hand side. I was wondering which alternative has the largest impact. Intuitively "outside" of the content should be more visible as it "breaks" with the website design. Has anyone done an empirical test which version gets more clicks?
Social Media | | aschroet

0
Social Content Posting - Post to Facebook, Google Plus, Twitter and Linked in at the same time

Hi, Is there any means of posting new content for my companies various social profiles in the one go rather than having to log into each one? This would save a lot of time. Thanks
Social Media | | fdep

0
Is Video Marketing Effective Link Building Strategy?

Is video marketing an effective link building strategy-has anyone had any luck with it? By video marketing I mean using a video distribution service like TubeMogul to atuo distribute videos to many different video sites, and including a link to my website in the Video Title section.
Social Media | | MyNet

0