Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Is it alright to repeat a keyword in the title tag?
-
I know at first glance, the answer to this is a resounding NO, that it can be construed as keyword stuffing,
but please hear me out. I am working on optimizing a client's website and although MOST of the title tags
can be optimized without repeating a keyword, occasionally I run into one where it doesn't read right if I
don't repeat the keyword.Here's an example:
Current title:
Photoshop on the Cloud | Adobe Photoshop Webinars | Company NameWhat I am considering using as the optimized title:
Adobe Photoshop on the Cloud | Adobe Photoshop Webinars | Company NameYes, I know both titles are longer than recommended. In both instances, only the company name gets
truncated so I am not too worried about that.So I guess what I want to know is this: Am I right in my original assumption that it is NEVER okay to
repeat keywords in a title tag or is it alright when it makes sense to do so? -
Hi again
In that case I would do this (just my opinion, again):
Webinar page: "Photoship Webinars | Company Name"
Individual webinar page: "Photoshop in the Cloud | Webinars | Company"Your doing a few things here - you're telling search engines - this is a page about Photoshop in the Cloud that is a webinar from this company. Users can read that title and quickly understand as well. I have always been a fan of the "Page Content | Category | Brand" title layout myself. That's just me.
I would also check out Schema.org for opportunities to markup your content on those webinar and individual webinar pages to better assist crawlers. Here's a good discussion on ProWebmasters.
Does this make sense?
-
In this instance, the Photoshop in the Cloud page is an individual webinar page within the overall
Adobe Photoshop Webinars section, hence my reasoning for including both in the title tag. -
Hi there
The best advice I could give here is if the keyword is relevant to the content on the page, then you should be fine. To me, "Photoshop on the Cloud | Photoshop Webinars" are two different concepts, so they should be titles on separate pages. Google and other search engines are good at associating websites/domains with keyword topics. So, in this case, your topic is more than likely Adobe Photoshop and variants of that topic.
Therefore, you shouldn't have to put these two keywords/phrases together in the same title because those two things should be their own pages, with a high level concept like "Photoshop Made Easy | Company Name" or something like that on your homepage (not trying to name your homepage for you).
Along with the resource above, check out:
Title Tags (Moz)
URLs (Moz - for structure based on content)
Meta Descriptions (Moz - once your get those pages set up, work on your CTR from search)Hope this helps! Let me know if you need more help! Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Multiple H2 tags
Is it advisable to use only one H2 tag? The template designs for some reason is ended up with multiple H2 tags, I realise if any think it's that each one is that are important and it is all relative. Just trying to assess if it's worth the time and effort to rehash the template. Has anyone done any testing or got any experience? Thanks
Intermediate & Advanced SEO | | seoman101 -
Advanced SEO - What would you do after you run out of keywords?
Hello! Our company has been growing in terms of traffic and ranking well for a couple of years but we are now kind of stagnating because we just don't know what to do next. We have a good blog - and with our blogs, we have been targeting all major keywords with their related keywords as a bucket. - "keyword theme / page" for a long time. But it seems we now don't have any major keyword theme to write about. What is worse is that we don't see any traffic growth since 2014 September. (although we added many good blogs) So what would do you when you run out of keywords? or keyword themes? Would you just keep pumping in more blogs and hope that you get more clicks? or at some point, you just don't care about keywords and write whatever relevant to your site? Wouldn't it hurt our site if we create similar keyword themed pages? (like regurgitating our keywords?) or even same keyword targeting pages? You must have similar experience if you are an owner of a niche site. Can you please share your experience with this kind of headaches? Thank you and look forward to your comments.
Intermediate & Advanced SEO | | joony3 -
Subpage ranking for homepage keyword
Hi all, May seem like a simple scenario and I might be missing something, but my subpage seems to be ranking for my main homepage keyword. The subpage PR is 28 and my domain authority is 17, how can I get my main home page to rank instead of the sub page (product page)? I want to stay away from exact match anchor text links, any suggestions?
Intermediate & Advanced SEO | | SO_UK0 -
Meta Keywords Good or Bad
Hi All, I've been reading more about the meta keyword tag and why it may not be a good idea to include them on pages and am looking for thoughts/feedback on this idea. If you have employed this tactic, can you give me some insight into any results you saw. If you decided to not employ this tactic, why did you choose not to? I wan to understand all sides of this before employing any changes to my company's websites. Thank you for your help!
Intermediate & Advanced SEO | | airnwater0 -
Two Webstites Targeting the Same Keywords
If I aquire a website in the same industry targeting the same keywords. Should I merge them into one? I understand it's a bad idea to have multiple websites promoting the same thing, but i'd like to capture the customer base of a competing website. What's everyone's thoughts? A- Merge new to main website with 301's? will google like that? B- Keep them separate? Will google like that? C- Don't bother. D- Toss the computer and get into Horticulture
Intermediate & Advanced SEO | | residualboulders0 -
How to Disallow Tag Pages With Robot.txt
Hi i have a site which i'm dealing with that has tag pages for instant - http://www.domain.com/news/?tag=choice How can i exclude these tag pages (about 20+ being crawled and indexed by the search engines with robot.txt Also sometimes they're created dynamically so i want something which automatically excludes tage pages from being crawled and indexed. Any suggestions? Cheers, Mark
Intermediate & Advanced SEO | | monster990 -
Does City In Title Tag Inhibit Broader Reach?
I use our city/state in the majority of our title tags and consequently we do very well locallly for the majority of terms on our ecommerce site. I'm wondering however, if this "localized" optimization will inadvertently affect our keyword rankings outside of our city/state? If a keyword query does not include our city or state, would Google interpret our titles as less relevent and therefore move other results ahead of ours? The city/state is last in the string on the title: Blue Widgets - Our Company in City, State Thanks for any insight.
Intermediate & Advanced SEO | | AWCthreads0 -
Why Put an H1 Tag On A Product?
Why would you put an H1 tag on a product name? I came across this in another forum and thought I'd float it here.
Intermediate & Advanced SEO | | AWCthreads0