SEO Benefit from Redirecting New Exact Match Domains?
-
Hi, All!
This is a question asked in the old Q & A section, but the answer was a little ambiguous and it was about 3 years ago, so I decided to repost and let the knowledgeable SEO public answer...
From David LaFerney:
It’s clear that it’s much easier to get high rankings for a term if your domain is an exact match for the query.
If you own several such domains that are very related such as – investmentrealestate.com, positivecashflow.com, and rentalproperty.com – would you be able to benefit from those by 301ing them to a single site, or would you have to maintain separate sites to help capture those targeted phrases?
In a nutshell – SEO wise, is it worth owning multiple domains to exactly match valuable search phrases? Or do you lose the exact match benefit when you redirect?>>
To clarify: redirecting an old domain with lots of history and links to a new exact match domain seems to contain SEO benefit. (You get links+exact match domain, approximately.) But the other way around? Redirecting a new exact match domain to an older domain with links? Does that do anything for the ranking of the old domain for the exact match keyword? Or absolutely nothing? (My impression has been that it's nothing, but the question came up for a client and I just wanted to make sure I wasn't missing something.)
Thanks in advance!
-
Recently google has really downplayed the importance of exact match domain names. If the domain name is newly registered it probably hasn't earned any links yet, and therefore wouldn't pass any SEO value.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Moving content to a new domain
I need to move a lot of content with podcasts and show notes to a new domain. Instead of doing redirects, we want to keep some content on the current domain to retain the link value. There are business reason to keep content on both websites but the new website will primarily be used for SEO moving forward.If we keep the audio portion of the podcast on the old website and move the show notes and the audio portion of the podcast to the new website, is there any issues with duplicate content?Long-term, I presume Google will re-index the old and the new pages, thus no duplicate content, but I want to make sure I'm not missing anything. I was planning to fetch pages in Search Console as we migrate content.Thanks for your help!
Technical SEO | | JimmyFritz0 -
Value of domain name for domain authority. Please help to figure out!
I am doing SEO for an appliance repair company. Their company website's domain doesn't have high authority, and I am going to increase that by link earning and content improving. I think a better domain name might also help me out. The current URL contain the word "appliance" but doesn't have "repair" in it. I am thinking a new domain that would contain both keywords will serve better. Could you please share with me your thought on this? Am I in the right direction, or not at all? I know Google penalizes mirror sites since this they are considered as duplicated content. I'll upload my content to the new domain and make the old one point to that new URL. I am wondering if canonical might help? Or 301 redirect will be a better solution? Any advise would be highly appreciated! Thank you!
Technical SEO | | kirupa0 -
Can new content be added to a url which has a 301 redirect?
I am working on a site which is currently being redesigned. The home page currently ranks highly for relevant search terms, although on the new site the content on this page will be removed. The solution I was considering, to preserve rankings, was to move the content on the home page to a new url, and use a 301 redirect to help preserve rankings for that particular page. The question I have therefore, is am I able to add new content to the home page, and have this page freshly indexed accordingly? Any thoughts or suggestions would be most welcome. Thanks, Matt.
Technical SEO | | MatthewA0 -
If I switch my domain name, will I keep link juice from redirect?
I am moving one of my sites wellington-florida-homes.com to a new domain (wellingtonfloridahomes.com). Most of our link-juice is coming from another domain we purchased (theshockleyteam.com) that is redirected to our primary site. If I simply redirect theshockleyteam.com to our new domain (wellingtonfloridahomes.com) I will still have the link juice passing through, right? Thanks!
Technical SEO | | RickyShockley0 -
New Website and Domain Question
Hi all, I am launching a new website around the end of October and I have purchased a great domain to use for it. My question is should I put some kind of holding page up to try and start building up some domain authority in preperation for launch? Or maybe a blog at www.domain.com/blog and then keep all the blog content at the same location when the full site goes up? Or is it best to wait and just launch the site when the first version is complete? Thanks, Ben
Technical SEO | | BenInder0 -
Keyword in Domain or not?
My on page optimization grade is an "A" with the following factors; Factor Overview <dl class="scoreboard clearfix"> <dt>Critical Factors</dt> <dd>4 / 4</dd> <dt>High Importance Factors</dt> <dd>7 / 7</dd> <dt>Moderate Importance Factors</dt> <dd>8 / 9</dd> <dt>Low Importance Factors</dt> <dd>11 / 11</dd> <dt>Optional Factors</dt> <dd>5 / 5</dd> </dl> The main thing I appear to be missing is keywords in my URL. How truly important is that in today's SEO world and how much time or ranking would be lost if I do not have control to change the external links to my website if I decided to migrate to a keyword relevant url?
Technical SEO | | classa0 -
SEO - Localization
Hello Folks, I'm curious why my landing page is ranking at #1 on www.google.com.br ( brazil ). keyword: build wizard diablo 3. My lp is above well know domain names such as: wikia.com , blizzard.com , and also above a keyworded domain name: www.wizardbuilds.com/ Is just because my website is focus in brazilian google( .com.br ) or is because my landing page are better than the others( i don't think so)? Thanks.
Technical SEO | | augustos1 -
Domain Forwarding and SEO
I have looked around and only saw older and contradicting responses to this question but what effect does having a domain with VALUABLE-KEYWORD.com forward to MAINSITE.com or COMMON-MISSPELLING.com forward to MAINSITE.com in terms of SEO and is it considered spammy or looked down upon
Technical SEO | | treytt0