301 Redirect Timing Questions
-
Hey all,
Quick question on 301 redirects and the timing of creating them when transitioning from an old site to a new site.
Does the timing matter? Can redirects interfere with DNS propigation (which seemed to happen to us when we
did redirects minutes after redirecting someone's DNS A record to now point to the new site)
And lastly, how long AFTER a new site launch can one still submit redirects and not lose the google juice?
All the best,
-
Hi there
As soon as your new site goes live, those old site URLs need to immediately redirect. The reason being, if crawlers crawl your old URLs and see that those pages are now 404ing, they have no indication that there is a new site URL.
Here is a resource from Google.
Also, do not forget to update your sitemap, upload it to Google Webmaster Tools and Bing Webmaster Tools, note a change of address (if necessary), and also change any and all internal links.
You may also want to conduct a backlink audit - reach out to websites with links you want to keep so they can change them if need to be and also to reach out to websites for links you wish to remove.
Hope this helps! Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Resolving 301 Redirect Chains from Different URL Versions (http, https, www, non-www)
Hi all, Our website has undergone both a redesign (with new URLs) and a migration to HTTPS in recent years. I'm having difficulties ensuring all URLs redirect to the correct version all the while preventing redirect chains. Right now everything is redirecting to the correct version but it usually takes up to two redirects to make this happen. See below for an example. How do I go about addressing this, or is this not even something I should concern myself with? Redirects (2) <colgroup><col width="123"><col width="302"></colgroup>
Technical SEO | | theyoungfirm
| Redirect Type | URL |
| | http://www.theyoungfirm.com/blog/2009/index.html 301 | https://theyoungfirm.com/blog/2009/index.html 301 | https://theyoungfirm.com/blog/ | This code below was what we added to our htaccess file. Prior to adding this, the various subdomain versions (www, non-www, http, etc.) were not redirecting properly. But ever since we added it, it's now created these additional URLs (see bolded URL above) as a middle step before resolving to the correct URL. RewriteEngine on RewriteCond %{HTTP_HOST} ^www.(.*)$ [NC] RewriteRule ^(.*)$ https://%1/$1 [R=301,L] RewriteCond %{HTTPS} !on RewriteRule (.*) https://%{HTTP_HOST}%{REQUEST_URI} [R=301,L] Your feedback is much appreciated. Thanks in advance for your help. Sincerely, Bethany0 -
After you remove a 301 redirect that Google has processed, will the new URL retain any of the link equity from the old URL?
Lets say you 301 redirect URL A to URL B, and URL A has some backlinks from other sites. Say you left the 301 redirect in place for a year, and Google had already replaced the old URL with the new URL in the SERPs, would the new URL (B) retain some of the link equity from URL A after the 301 redirect was removed, or does the redirect have to remain in place forever?
Technical SEO | | johnwalkersmith0 -
Added 301 redirects, pages still earning duplicate content warning
We recently added a number of 301 redirects for duplicate content pages, but even with this addition they are still showing up as duplicate content. Am I missing something here? Or is this a duplicate content warning I should ignore?
Technical SEO | | cglife0 -
301 redirects and seo..
I bought a domain and it has nice traffic. It only has about 5 main pages in php When i got the site i switched to html because php was overkill. I did the 301 and google deleted the php files and replaced with html version when i check site:domain.com It has been about 7 days. I DID NOT use 301 for each of the 5 pages to go php to html instead is used this code RewriteEngine On
Technical SEO | | samerk
RewriteCond %{HTTP_HOST} ^mydomain.com
RewriteRule (.) http://www.mydomain.com/$1 [R=301,L]
RedirectMatch 301 (.).php$ http://www.mydomain.com$1.html So basically if you load php it will load the html version. dog.php > dog.html Is this OKAY? or should it be done differently.... worried! Thanks !0 -
How long should you keep 301 redirects?
Hi, Back in 2009 I decided to update an older site from .htm and .shtml to .php. In order to minimize the impact I would go in every month and do a 301 redirect on the .shtml page to the new .php page. So I have many that range from 2009 through 2010. I had left the old 301's because I felt they would only be used if needed but I would think I should clean up my .htaccess by removing the old 301 redirects if they are not needed. How long should you keep this type of 301 redirect? Thanks!
Technical SEO | | Force70 -
What factors matters the most when using a 301 permanent redirect?
Hi SEOmozzers, I have a client that has couple of duplicates but I am debating if i should just kill those pages or use 301 Permanent redirects. I know SEO moz provides 2 important factors to look at which are PA and link root domain. 1.Which one matters the most? or which one should I look at first to make a decision? 2. I have empty pages creating duplicate content with a PA of 14 and 1 linking root domain. my thought is to kill the page by inserting a meta NO INDEX. If you don't agree and think I should 301 to an existing page that needs link juice, let me know. Thank you mozzers 🙂
Technical SEO | | Ideas-Money-Art0 -
301 redirects twice
We currently have some 301 redirects set up on our site however sometimes a page will redirect twice before reaching the final location. Is this OK from an SEO perspective to have a page redirect twice or should we concentrate on reducing it to one?
Technical SEO | | JohnHillman0 -
Google Confusion: Two Sites and a 301 Redirect.
Hi, We have a client who just sprang a new project on us. As always, they went ahead and did some stuff before bringing us into the loop! (oh the joy of providing SEO services!) Anyway, i'm pretty swamped right now and need some extra brains on this. Basically the client had www.examplesiteA.com online for many years (an affiliate site which had built up a strong brand in the industry). They have now decided to turn this affiliate site into a full blown service platform and so with the new site being built they 301'd the whole thing over to www.examplesiteB.com - this is where they want all the old affiliate content to be hosted. So essentially examplesiteA.com is now examplesiteB.com and a new site is being placed on examplesiteA.com - still with me? So this has all happened and a brand new website is on examplesiteA.com and the old examplesiteA is now sitting exactly as it used to, but on the examplesiteB domain. The 301 redirect has been removed and the new examplesiteA seems to have been crawled, but the homepage is not indexed. When you search for examplesiteA, examplesiteB is the top result. Now they are similar domain names and to be fair I have very little data at this point i.e. I don't know when the 301 redirect was removed and it maybe that this all fixes itself with time. How is link equity effected now that examplesiteA.com was 301 redirected to examplesiteB.com and cached in this way, but now the 301 redirect has been removed and does not exist? Would link juice have been diluted throughout the process? Obviously if we had been in on all this before anything was implemented we would have done things differently. Interested to hear what others would do coming in at this point. Thanks and look forward to the advice!
Technical SEO | | MarcLevy0