Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Is there any SEO value of an HTML Sitemap, or is it strictly UI/UX?
-
We have an xml sitemap that generates daily, and our site and navigation is strong. Is there any added SEO value in either the links, or content of an html sitemap?
I only see answers from several years ago so not sure if things have changed that would increase or decrease the importance.
Thanks
-
I just want to chime in on the "most people don't bother to consult sitemaps - if they need to consult it to find their way on your site you probably have a UX problem" statement.
I agree, but a lot of sites DO have a UX problem, and for that reason I use HTML sitemaps. If you're in a hurry, and let's face it, everyone is, you can go directly to the HTML sitemap and search for whatever it is you're looking for. And yes, a lot of sites still DON'T have search either b/c they think their UX is fine and therefore don't need search. Can't tell you how many times I've had that conversation with site developers....
-
According to Google webmaster guidelines - a sitemap for users still has some value:
Offer a site map to your users with links that point to the important parts of your site. If the site map has an extremely large number of links, you may want to break the site map into multiple pages. (source: https://support.google.com/webmasters/answer/35769?hl=en)I agree with Patrick that now most people don't bother to consult sitemaps - if they need to consult it to find their way on your site you probably have a UX problem.
For SEO purposes - it still can have some advantages:- it can ensure that your site becomes flatter (content is less clicks away from the homepage)
- Google wants that "Every page should be reachable from at least one static text link." .A HTML sitemap can help with that as well - especially if you have a highly dynamic site where a lot of content is only accessible by (product) search
Sites like Linkedin.com still use these HTML indexes (although they are not called sitemaps but member lists) - as you can check when you visit the site in "Incognito" mode in your browser.
rgds,
Dirk
-
Hi there
From the user standpoint, it can help users understand the structure of your site more, if they click to it. From the SEO standpoint, it can help a bit with moving search and link equity through your site, but it's not a huge factor. Basically, if you have the XML setup and it's crawling fine, a HTML sitemap won't make a huge difference - Google and search engines want the XML sitemap. If you have a huge site, a HTML sitemap can be a big undertaking, but if you're site isn't that large, you have the bandwidth, and you want to create one, then feel free - it won't immensely help or hurt you.
I personally feel that XML sitemaps are more beneficial and are a better use of your time. As a user, I don't often use onsite sitemaps - I feel that if your navigation is set up properly, and you have an internal search, that you are doing the user enough justice to find your content in a quick and efficient matter that it eliminates the need. But again, it's totally upto you.
Hope this helps! Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How would you spend $1000/month?
Goal: Increase organic traffic, Increase Inbound Links (earn them), Increase lead conversions If you could hypothetically spend $1000/month for 12 months and start from scratch, today. What would you do and why?
Link Building | | ChaseH1 -
Sitemap.xml change to anchor links (converter)
Hi all, I would like import the sitemap.xml to an anchorlinks list. List with links navigatetion html ^^. Is there a posibility to use a tool or in excel? Because I will use 5000 products and 1000 brands.
Link Building | | Dreamgame20160 -
How relevant are citations to SEO?
'How much do citations help your seo in view of the direction that google seems to be headed where content is king? Should the citations not be relevant to your site?'.
Link Building | | arthureray0 -
Best SEO practice to redirect affiliate link
Hello, I got an affiliate program on my website, that redirects the affiliate link to the main site like: site.com/ads/aff_code/ -> site.com/ (The redirect is done using a 301 status code.) On the redirect process the site stores a cookie to track the affiliate sale. Will Google and others SE follow this permanent redirect, transferring the relevance of this affiliate link to my main site? In other words, if an affiliate does something wrong (like spams), does the bad reputation will be transferred to my main site? Is there a better way to do that from a SEO standpoint? Thanks,
Link Building | | darkmediagroup0 -
Creating A Scholarship For SEO
My client is a Law Firm just outside of Tampa, and I am trying to get her keyword phrase: "Tampa Car Accident Attorney" in the top 3. One of the strategies I want to use is to create a scholarship for "Tampa Area Students and how a car accident impacted their life" or "Tampa Area Students and how they think they can decrease car accidents." (that's still be worked on). Once the scholarship is created, I want to put it on our Tampa Car Accident Attorney page, and get other companies to link to that page. My question is what links should we go after? Because that will tailor it to who we give the scholarship to. We could give it to a University of South Florida student, and get one .edu link. We could do the same thing for the University of Tampa, or Stetson Law School, but we'd only be getting one link from each of them. If we set it up for high schoolers, we can get more links from the community and schools, but I'm not sure high school .edu links matter all that much. Is 10 high school .edu links as important as 1 college .edu link? I don't know. If anyone has had an experience with this or any insights, I'd greatly appreciate it. Thanks!
Link Building | | KempRugeLawGroup1 -
Is commenting on other peoples blogs / articles good for seo?
Hello everyone, Just a quick question, say if I find some websites which are relevant to my service and they have articles I can comment on and include my URL , will these help for SEO? The websites also have a good PR rating higher than 3 does this count towards anything? Would these links be classed 'follow' or 'nofollow' links - could something please explain what this means aswell. Thanks very much!
Link Building | | vanplus0 -
Local seo + phone number ?
I read that if I want successful local SEO campaign, I should use the same phone number in all my citations. But some citations are local for UK and I do not need to write the phone code +44, others require to use the phone code since they are international. Is it bad for my local SEO using 2 different numbers (with and without phone code) and how to avoid it ?
Link Building | | digitalkiddie2 -
Backlink from foreign language websites good for SEO
I was wondering if backlinks from foreign language webistes can help me in ranking? For example: I ve got website in slovak language and I would place article with backlink on the foreign language website. In which language should be the text surrounding the keyword?
Link Building | | joeko1