National or local tracking of keywords
-
I manage an account with +20 locations and have used the default National tracking on keywords, but realized that we might see higher rankings if I choose local tracking.
If any of you have any experience in this, please tell the world!
-
Hi Peter
I personally love local tracking - especially for clients I have that tend to serve certain cities or areas, and don't compete nationally in their industry. If you find some of your clients or websites aren't meant to rank and perform nationally, then I highly suggest focusing on local SERP performance. Just keep in mind that adding local keywords to track also takes away spots from your overall allotted keywords you can track in your campaigns - just be mindful!
You can learn more here from Moz.
Hope this helps! Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What is the difference between Keywords Lists and Keywords Labels?
What is the difference between Keywords Lists and Keywords Labels - Aren't they both just ways to create logical keyword groups? Also, what does the Tracked label imply - If a keyword is added to a "keyword list" does it also automatically get tracked?
Moz Bar | | hppcseo0 -
Onpage Grader not Finding Keyword in URL
I've noticed that the Onpage Grader is not including my keyword in the URL when the keyword is in the domain. If I grade an inner page and the keyword is in the sub-directory, it finds it. Is this intentional? If so, why does the grader not include my keyword in the domain as Keyword in the URL?
Moz Bar | | Dino640 -
Did Moz recently change how it calculates keyword difficulty?
Did the keyword tool recently change? What is Grepwords? Why do all my long-tail phrases show as "not available?" Just wondering...
Moz Bar | | amandasnowden0 -
Do exact keyword matches exclude "in", "based" etc?
I am trying to build a landing page for the search term "web design london" and I have included this search term as well as some variations such as "web design in london", "web design based in london" as the content doesn't really read well if I don't put in a connector word (I can't remember what the term for the use of "in" etc is). However I am using the Moz On-Page Grader to make sure I'm dotting every i and crossing every t, but it doesn't seem to pick up on the search term when "in" or "based" is used. Now is this a limitation of the On-Page Grader or should I expect Google and other search engines to not pick up on the search term when it contains these sorts of words?
Moz Bar | | mickburkesnr0 -
Keyword difficulty problems
I'm just running a keyword difficulty analysis and it seems to be stuck. The analysis report is just marked as pending with the arrows going round and round. I've tried ti in two browsers (firefox/chrome) just in case it was something local. Are there current problems?
Moz Bar | | Gordon_Hall2 -
Moz Local | Download Template
Dear Moz I've received your email about Moz Local. A fantastic tool but it does not allow you to download a template. Clicking 'Download this template' simply reloads the page. I am testing it under incognito mode of Chrome with no add-ons Thank you!
Moz Bar | | Bio-RadAbs0 -
Tracking a domain with multiple locations
Esteemed Marketers of the Moz community, We'd like to track a domain that has a separate web presence for specific locations. In other words, the business has multiple locations in NJ and one in NYC. Any tips and tricks to track how we're doing in the rankings for both NJ and NY? Thanks Much, Paul
Moz Bar | | brainrainmedia1 -
Moz Rank Tracker doesn't work with "PHRASE" Keywords!?
Hello, If at http://ranktracker.moz.com trying to track phrase KW - the system wont accept it. But adding [EXACT] match with [] - works well. Have I missed something? Cheers.
Moz Bar | | SEOisSEO0