International SEO, Ecommerce & Rich Snippets

[s_EOgi_Bear]

I have an Australian Ecommerce site. I also sell to NZ and USA . As part of the user experience it will detect where you are and change the currency accordingly. so when google crawls - the currency will always be USD I guess ( because it is a US IP address ). My question - how can I embed ecommerce microdata that will show the correct currency / price to the correct country in SERPS ?

[s_EOgi_Bear]

wonderful thanks.

[PatrickDelehanty]

Hi Marty

I would take a look at the following resources:
International SEO (Moz)
The International SEO Checklist (Moz)
Use hreflang for language and regional URLs (Google)
Auto change currency based on location (Shopify - this will depend on your eCommerce solution, however)
Product Markup (schema.org)

What eCommerce solution are you using? They should have a resource on how to do this auto change.

Hope this helps! Good luck!

[DirkC]

Here is an example of a mark-up for multiple currencies:

itemtype="http://schema.org/Offer">

itemtype="http://schema.org/Offer">

The example is coming from a reliable source

With this mark-up Google should be perfectly able to show the correct price in the SERP's, depending on the country of origin of the user.

Hope this helps,

Dirk