Can't understand our Ranking; DA, PA and On Page all better than Competiton; Ranking no where

[AlexSTUDIO18]

Our rankings are up and down but our domain is clean, DA and PA good
and there is really in depth content which is all original.

We are at a bit of a loss;

The site is
http://www.fightstorepro.com

I can use the phrase "Boxing Gloves" as an example
http://www.fightstorepro.com/gear/gloves/boxing-gloves.html

PA 26 , DA29
Good original content; Video content, On page grade A
Not ranking in top 50 places??

The competitor in Pos4 is not matching our placing

Anyone shed any light on this?

[donford]

Hi Kenneth,

I am sure somebody maybe to do a full analysis but just quickly stopping by the page here are a few things I picked up on right away.

• A ton of links on your page (300+)
• Your unique content is below all the links (moving unique content to be read first is a good idea)
• Competing content if you search Fightstore + boxing gloves your home page is actually Google's preferred result (fight gloves vs boxing gloves also competing)
• You're competing against huge retailers
• You have duplicate content.

Using Siteliner I did a quick scan for you.. here are the results they are reporting:

http://www.siteliner.com/www.fightstorepro.com?siteliner=site-dashboard&siteliner-sort=scan_time&siteliner-from=1&siteliner-message=

Hope it helps you in the right direction,

Don