Domain Authority and Fixing the site
-
Ok, so let's say I have a page on my site that says "Find a Personal Injury Lawyer Boston"
Obviously that is very competitive and it is hard to get links for.
However somewhere else on my site I have an article that says "10 mistakes to avoid when making a will."
In theory, if I can get links to the "Making a Will Page", that increases the domain authority of my entire site, and boosts the likelihood of ranking for "Find a personal injury lawyer Boston."
Is this correct?
Let me know and thanks for your help!
-
Thanks! Very helpful!
-
You are correct.
A web site is inevitably going to need to have quality content that not only focuses on the primary phrase(s) you want to rank for but also for a range of topics that are highly related to the overall business offering.
This is important as a User Experience consideration first and foremost. - Not all prospective clients are going to always only be searching for a specific phrase topic. Many will be at different points in the decision process, and many will be looking for related topical information.
By creating very strong "second tier" content, it can help to build authority for the brand as a broad goal. That, in turn, will boost the site's overall value, and ultimately, that will help the site. And when that happens, the entire site is lifted up.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Backlinks from a secondary domain
Hi i finally figured out why my link profile is out of wack. Apparently we had a second domain registered that for some reason was active and linking to us - somewhat duplicated site. no idea when or how that happened. I wasnt with the company then. anyhow Ive now pointed the domain to a blank folder since I dont know how to disable it in 1&1 Hosting (if anyone knows please let me know!). Im wondering if this is enough? will the links still be there indexed even though the domain points to a blank folder? also how can I get google to profile my backlinks again? so I can see if it worked. Currently waiting for a new Moz crawl so Ill see if at least there my profile is looking healthier. thanks in advance!
Link Building | | ACEmina0 -
Is it better to have backlinks from domains with medium DA, UR, using same language and good relevancy, or backlinks from domains with high DA, UR but using another language and with less relevancy?
Dear all, while I understand that quality backlinks with high DA, UR, same-language and relevancy would be best, would backlinks with high DA, UR but less relevancy and using languages other than the one used in my website be something good? Or would they do more harm than anything else and still be outcompeted by backlinks with lower DA, UR but same language and/or more relevancy? Thank you Frank
Link Building | | Frank_Smith0 -
Exact Domain Match URL
Hello I have a few competitors ranking VERY well for exact keyword match URL. They have a single hosted page, when a customer clicks to buy inventory ir re-directs to there main url. Will google eventually catch on to this? Excellent position, very little backlink/seo work. Is this something that I should also look into for my own site? Thank you!
Link Building | | TP_Marketing0 -
Should I find a way to archive high authority product pages for an e-commerce site?
One of the sites that I work on has a high turnover of products as it sells cutting-edge technology products that quickly become outdated. For each product it is important to build a strong link profile as the competition is very high. I am therefore reluctant to remove pages once products have been discontinued (typically after 6-12 months). However, I do not want discontinued products to appear alongside the latest products as this will hinder the customer experience. Is it worth me finding a way to archive the old products, so as to maintain the links that have been built up?
Link Building | | pugh0 -
Blogspot blog on sub domain
Hi, I have a blog on the blogger platform from Google and it currently sits on a sub domain which can be added into the settings. But I got a feeling Google wont see this as part of the website because when I add the sub domain into the main websites sitemap it kicks an error for it. So basically what I got is a website and an external blog. The external blog gets a post a day with an anchor text link back to the most relevant page on the main website but I have read on the SEOMOZ website that smashing one external blog is not anywhere near as effective as syndicating the content across a range of blogs. So I have an external blog with pr4 and 100 backlinks, I have to say I did not set this up it was handed over like this and I cant move the blog onsite either. I'm thinking it would have been better to have 10 blogs with pr2 with 10 backlinks on each instead. I need to double check this before I action this from now on.
Link Building | | activitysuper0 -
Linkbuilding from sites with lower Domain Authority and Page Rank than mine?
I have decided to approach all my suppliers and ask them for a link. If their site has a lower PR/DA than mine (PR4, DA43) is is it still worth asking them from a link, given the time that needs to be invested in this type of link building?
Link Building | | Tman30 -
Linkbuilding to development site
We're creating a new website for a client, and we have already started link building to the pages, including some deep landing pages. Currently the site is blocked from being indexed - we're just concerned that there may be issues when we launch the site as there will be a lot of links pointing towards the pages from day 1. Are we ok to continue link building?
Link Building | | aarondicks1 -
Value of a link from very large profile site
Hello We have an opportunity to get a link from a very large traffic site. It comes with a price tag, and Im wondering if it is worth it. Is it ok to mention the page and cost? It is the 5th largest internet site. Would be on their benefactors page. There are many other sites linking from the page, and its obvious they are on there for the link value. I know sometimes one link can do wonders for rankings, where thousands of others can not. But wondering if there is any way to quanitfy this. Is it worth it for the value of the backlink? If we link to the home page, the link juice (alot I hope) would pass through to the deeper pages, and increase their rankings for their target keywords? Thanks for your advise. Sam
Link Building | | Impact-2015550