Google News and Meta Title
-
Hi,
1. I just read this article: https://www.seroundtable.com/google-news-titles-h1-19876.html
Google want the same title. no problem. but what about the brand? for example
POST TITLE BLA BLU | My Brand
The "post title bla blu" is the H1 and title of the article and | My Brand is my brand...
I can keep it as is with the My brand? or remove it?what about posts with long title for example "POST TITLE BLA BLU POST TITLE BLA BLU | My Brand"
What is you suggestion, I know Google doesn't show all the text and we'll see "...". it's still important to write the brand name in the title or just the post title? (without the brand).Thanks,
-
Hi there
I like to include brand in the title, and I actually use the " Page Title | Brand " format. As long as the main page title is seen within the 50-60 characters of your search result, your brand doesn't have to appear - reason being, crawlers read the entire title, but users really only care what they searched for, unless they have a brand preference, so the title of the content will do just fine.
Whatever format you choose, keep it consistent.
Hope my opinion here helps, good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Meta robots
Hi, I am checking a website for SEO and I've noticed that a lot of pages from the blog have the following meta robots: meta name="robots" content="follow" Normally these pages should be indexed, since search engines will index and follow by default. In this case however, a lot of pages from this blog are not indexed. Is this because the meta robots is specified, but only contains follow? So will search engines only index and follow by default if there is no meta robots specified at all? And secondly, if I would change the meta robots, should I just add index or remove the meta robots completely from the code? Thanks for checking!
Intermediate & Advanced SEO | | Mat_C0 -
Homepage disappeared from Google
Hello, Since 2 weeks, our website is losing positions in Google. After years on the first page, we dropped for our main keyword to the 3rd page. Seems that all the positions we lost, were ranking with the homepage. Now, we are on the 3rd page but with a less important page. How is it possible that only the homepage disappeared? Is there any explanation for that? I hope there is an explanation, so we can fix the trouble. Kind regards, Tine
Intermediate & Advanced SEO | | TineDL0 -
Is Google ignoring my canonicals?
Hi, We have rel=canonical set up on our ecommerce site but Google is still indexing pages that have rel=canonical. For example, http://www.britishbraces.co.uk/braces/novelty.html?colour=7883&p=3&size=599 http://www.britishbraces.co.uk/braces/novelty.html?p=4&size=599 http://www.britishbraces.co.uk/braces/children.html?colour=7886&mode=list These are all indexed but all have rel=canonical implemented. Can anyone explain why this has happened?
Intermediate & Advanced SEO | | HappyJackJr0 -
Google Penalty or Not?
One of my sites I work with got this message: http://www.mysite: Unnatural inbound linksJune 27, 2013 Google has detected a pattern of artificial or unnatural links pointing to your site. Buying links or participating in link schemes in order to manipulate PageRank are violations of Google's Webmaster Guidelines. As a result, Google has applied a manual spam action to mysite.com/. There may be other actions on your site or parts of your site. But, when I got to manual actions it says: Manual Actions No manual webspam actions found. -- So which is it??? I have been doing link removal, but now I am confused if I need to do a reconsideration request or not.
Intermediate & Advanced SEO | | netviper0 -
Why Google scrambles/change our product page titles? And descriptions too?
Here is an interesting issue we are noticing lately: Google is always more scrambling and changing the title of our product pages in the SERPs results. Here is an example: Keyword: "bach arioso sheet music". We are down at the 6th spot, and the shown title is different from what's defined inside the TITLE tag of that page. And that appears often for other keywords/product pages. Why's that? How can we control that? It is hard for us to optimize titles and test CTR and other metrics if Google is showing them differently to the users. Similar issue with the description tag: sometimes Google instead of showing to the users the description tag contents, shows part of the text taken from the page even though the searched keywords are included both in the title and the description tag, and so I can't find justification to show text taken from the page instead... it is quite difficult to understand the motivation beyond all this! Any thoughts are very welcome. Thanks! Fab.
Intermediate & Advanced SEO | | fablau0 -
Multiple Authors Google + Authorship
Hello, I took a look through past questions but can't seem to find a definitive answer on setting up Google + Authorship credit (for multiple authors) using a Wordpress blog. Has anyone had experience setting this up? Or could you recommend solid reading/research? I took a look at a couple of Wordpress plug in's but just found them very confusing (so did our IT contact who will ultimately be setting up code for this.) Any direction or advice is appreciated.
Intermediate & Advanced SEO | | SEOSponge0 -
Google Experiment
Hi there, are there any implications for organic seo for implementing google experiment. Where you send users to a new page?
Intermediate & Advanced SEO | | pauledwards0 -
Who is beating you on Google (after Penguin)?
Hi,
Intermediate & Advanced SEO | | rayvensoft
After about a month of Penguin and 1 update, I am starting to notice an annoying pattern as to who is beating me in the rankings on google. I was wondering if anybody else has noticed this.
The sites who are beating me - almost without exception - fall into these 2 categories. 1) Super sites that have little or nothing to do with the service I am offering. Now it is not the homepages that are beating me. In almost all cases they are simply pages hidden in their forums where somebody in passing mentioned something relating to what I do. 2) Nobodies. Sites that have absolutely no links back to them, and look like they were made by a 5 year old. Has anybody else noticed this? I am just wondering if what I see only apply to my sites or if this is a pattern across the web. Does this mean that for small sites to rank, it is now all about on-page SEO? If it all about on-page, well that is great... much easier than link building. But I want to make sure others see the same thing before dedicating a lot of time to overhaul my sites and create new content.| Thanks!0
