Rankings got dropped
-
We were ranking no 1 on couple of keywords in our countries local Google Search but from last 3-4 days we have dropped to 2-3 though we havent made any changes. Any suggestion?
Google: www.google.com.pk
Keywords:
Used Cars
Cars for sale
-
Sean is right. Earning the #1 spot on Google is the first step. You need to constantly focus SEO in order to keep your position. The SEO algorithms are constantly being adjusted and these changes may have a positive or negative on your site, and the sites of your competitors.
You also need to understand that everyone else on the first page would like to take the #1 spot from you, and they hire SEO specialists with the specific instructions "do what is needed to get the #1 spot".
You have opportunities for improvement on your current page. Focus on your SEO and you can get the #1 spot back:
-
Your current title for the "used-cars" page with is in the #2 spot is: "Used Cars for sale in Pakistan, Find Used Suzuki, Toyota, Honda and more | Pakwheels". A lot of that can be moved to your description. I would recommend either "Used Cars | Pakwheels" or "Used Cars for sale in Pakistan | Pakwheels". Too many words in your title dilutes the importance of your key words.
-
In your footer you of your "used cars" page you offer a link to another "used cars" page. It is actually the same page but the URL is different and you have not added the canonical tag to your pages. Unless you have went in to Google WMT and specifically set up your parameter settings Google may not handle this well. You should be very consistent with your links and anchor text.
-
You use the H1 tag 3 times on the page. By design, the H1 tag is meant to be used once per page. The other tags should be H2 or something different.
There are other opportunities but these are just a few that stood out for me. Good luck.
-
-
The most iikely reason is that your competitors have made changes to their sites and/or back links. Do you use Seomoz to run comparisons between your site and that of your competitors? This might give you an insight into changes..
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Rankings-- Red & Green
Question - you can see the green positive and the red negative. If I optimize a certain keyword, and it turns red - how long should I wait before I optimize it again? The same with green - I had a keyword ranking up 20 points...which of course is good...should just wait for a a few months or use the keyword again next month? Not use how I should address the ups and downs (green & red) of rankings. thank you..
Keyword Research | | WalkieTalkie0 -
Competing Pages for Ranking Keywords?
Hey there, My client has this existing page which ranks for rentals-related keywords that are product type specific - i.e. electric wheelchair rentals, mobility scooter rentals, etc. https://mobilityequipmentforless.com/pages/rentals I recently made a rentals page for each product type to try and really target those keywords that the rentals page is ranking for. Is this a problem? Is the potential nature of the pages competing for the keywords a real issue? Any help is appreciated. Thanks! Mike
Keyword Research | | naturalsociety0 -
Webmaster Rankings vs. Moz Rankings
Hello all. For quite some time, both Moz & Ahrefs have indicated to me that I am in first position for several keywords. However, when I go into my Google Webmaster Tools, it says that I am in 7th or 8th position. Any idea why there is such a discrepancy?
Keyword Research | | smithcorona0 -
Rankings not working
It appears that my search rankings in my SEOMoz profile aren't working - either that or something really bad has happened to my rankings. I left it a few days thinking it was updating but nothing seems to have changed. Can anyone help?
Keyword Research | | rachelbuck0 -
How does Title keyword order, number and puctuation factor into rankings?
Hi, I am new at SEO and really trying to dive right in and do some thorough keyword research before I put my efforts into on-page optimization. In my research I have found a bunch of keywords that have low competition and decent search volume for my niche. I was thinking that I could be quite clever to combine a few of these phrases together in order to target them all. I realize that the first few positions for title tag placement hold extra value so I do not want to overdo it with my word choices and therefore not rank for my keywords. For example "pink girls room" has the highest (but not a ton) searches out of the keywords that I have found. "pink room decor" is also a decent and relevant keyword. So if my title is "Pink girls room decor" at the beginning of my title will I hurt myself instead of thinking that I am clever enough to get both keywords with one shot. Also, if I add more keywords in a natural way after this important beginning phrase, will it help me get more long tail search terms or will it just dilute my original keywords? Finally, how do search engines view punctuation? I have noticed that when I search for terms myself that Google appears to ignore punctuation.. Does that mean if I am strategic I can get more keyword terms in my title and still sound human by taking advantage of this? Thanks so much!
Keyword Research | | ColorfulConcepts0 -
How to find easy keywords to rank for?
We've got fantastic results from a keyword here. After we signed up for SeoMoz, we found that, for luck, this was a very easy keyword (1%) to rank for. How can I find more easy keywords?
Keyword Research | | BrunoReis0 -
Are keywords rankings a zero sum game for our site?
We’ve made pages with resources for our customers. These pages have been well received and gotten us some good traffic. But these pages only target our main keywords tangentially. If we continue to build up pages like this -- that give us traffic from our customers, but don’t directly target our main keywords -- will our target keywords -- and the pages that focus on those keywords -- suffer? Is it a zero sum game for our web site? Does increasing rankings and pages for certain keywords mean that other keywords / pages decrease as a result?
Keyword Research | | boxcarpress0 -
Rank list of keywords by searches per month
Hi I would like to rank a list of keywords by searches per month in google.com.au, How could I do this?
Keyword Research | | Adsau0