Rankings got dropped
-
We were ranking no 1 on couple of keywords in our countries local Google Search but from last 3-4 days we have dropped to 2-3 though we havent made any changes. Any suggestion?
Google: www.google.com.pk
Keywords:
Used Cars
Cars for sale
-
Sean is right. Earning the #1 spot on Google is the first step. You need to constantly focus SEO in order to keep your position. The SEO algorithms are constantly being adjusted and these changes may have a positive or negative on your site, and the sites of your competitors.
You also need to understand that everyone else on the first page would like to take the #1 spot from you, and they hire SEO specialists with the specific instructions "do what is needed to get the #1 spot".
You have opportunities for improvement on your current page. Focus on your SEO and you can get the #1 spot back:
-
Your current title for the "used-cars" page with is in the #2 spot is: "Used Cars for sale in Pakistan, Find Used Suzuki, Toyota, Honda and more | Pakwheels". A lot of that can be moved to your description. I would recommend either "Used Cars | Pakwheels" or "Used Cars for sale in Pakistan | Pakwheels". Too many words in your title dilutes the importance of your key words.
-
In your footer you of your "used cars" page you offer a link to another "used cars" page. It is actually the same page but the URL is different and you have not added the canonical tag to your pages. Unless you have went in to Google WMT and specifically set up your parameter settings Google may not handle this well. You should be very consistent with your links and anchor text.
-
You use the H1 tag 3 times on the page. By design, the H1 tag is meant to be used once per page. The other tags should be H2 or something different.
There are other opportunities but these are just a few that stood out for me. Good luck.
-
-
The most iikely reason is that your competitors have made changes to their sites and/or back links. Do you use Seomoz to run comparisons between your site and that of your competitors? This might give you an insight into changes..
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Hard to rank difficulty level 25 - 35 keywords for brand new blog?
For the brand new blog, Is it hard to rank keywords using difficulty level 25 - 35 keywords?
Keyword Research | | OECSL20190 -
Do references to neighborhoods and local attractions in body copy provide any benefit to geographic rankings for the city in which those neighborhoods/attractions exist?
A few years ago, some SEOs encouraged the mentioning of local points of interest in the copy of a page to improve localized rankings for the city in question. The argument was that a page mentioning "Wrigley Field" (in a natural-seeming manner) would be more likely to be ranked for "Chicago" searches. A similar argument promoted the use of maps (assuming they have a meaningful purpose) because of the neighborhoods, streets, etc mentioned on the map. Was this ever actually a benefit, and if so is it still?
Keyword Research | | Mjesse2 -
How to determine if you have same site pages competing for rankings?
One of my client's sells career assessment tests / personality tests. The site includes a shop with detailed product pages for the tests and also has lengthy informational pages describing the science behind the different tests, etc as they are pretty indepth and hard to understand for someone who is new to them. The site also includes a blog that has 500 or more posts, all career related... some of them referencing products. My concern is: We'd like the product or information pages to rank for SERPs. Some of the blog posts are ranking instead for their top target keywords. My question is: Is there an easy way to determine which pages on a site are competing for the same keyword? And what is the best way to correct this issue and ensure the correct page gets targeted? I was thinking adding a noindex to the pages would be the best way. Advice is greatly appreciated!
Keyword Research | | dogstarweb0 -
Pages with similar keywords and similar rankings and redirects
I have several pages that rank high on google with very similar content should I redirect one of these pages to the other? Example www.vanceautogroup.com/ford-inventory/ www.vanceautogroup.com/dealers-in-oklahoma-city/ford-dealer-in-oklahoma-city Should I use a 301 Redirect?
Keyword Research | | NICK_PATE0 -
Is there a pro tool or google service that I can use to see which sites rank for certain terms? Without having to first identify the url's?
For example I want to see the top 20 sites in order of ranking for top keywords in my industry. Without having to know in advance the url's.
Keyword Research | | CURT-208170 -
Search Traffic down 50% but rankings same?
One of my client's sites is experiencing a major decrease in search traffic (by 50%) but the main terms she usually gets traffic for, she's ranking the same or even better over the period of time that the traffic has decreased. What could cause this?
Keyword Research | | bvrob0 -
Rankings are changing all the time
Hi there! My client has a webpage http://www.finlotto.fi. It's a lottery in the Internet. We are trying to dominate keyword "lotto". It's a high volume keyword that has over 135 000 local searches (exact) per month. However, it seems that there aren't much competition out there. We have only one competitor - Veikkaus.fi The issue: We usually have first page ranking only for 2 days max, then we got dropped to third page. Two days later we have first page ranking again. Then we got dropped again to third page. This happens all the time. the odd thing: when we are in the first page, there are a date in the beginning of the META description. When we got dropped to third page, the date disappears. I know this has something to do with crawling. Can you give me some answers considering this issue? I'd be VERY VERY grateful 🙂 BR, Teemu Kinnunen
Keyword Research | | TeemuKinnunen0 -
2 almost identical key-phrases with opposite ranking trajectories
I recently checked rank-tracking of a client's search-phrases. In Google UK variations of 2 almost identical search phrases dropped 30 places for one of these and jumped 30 places for the other. The only difference between the 2 phrases being the site's location (city) was placed first in phrase A and last in Phrase B. There were no technical or content changes on-site- How can this be?
Keyword Research | | vibelingo0
