Copy/pasting the article from another website and referencing correctly not to get penalized
-
Hi all
I am looking at copy/pasting an article from another website which is very relevant to my business, is there a standard practise/best practise for SEO to do this and ensure Google doesn't think i am plagerizing content etc.. Link to source down the bottom? Using Quotations... making a page noindex or no follow etc?
-
rel=canonical is a good alternative to noindex. Both will prevent the article on your site from going into the index of Google or other search engines who honor rel=canonical. From what I have seen, noindex works quicker.
The advantage of rel=canonical is that much of the link value of the article with the rel=canonical will be transferred to the specified source article. I have used it on content that I own and have published on two domains. The copy that receives the benefit of rel=canonical ranks better than expected.
-
If the article is public domain then there is no legal problem with republishing it verbatim with attribution.
If you have written a unique summary of substantive length of a public domain article then there is no need to noindex, worry about duplicate content, or a potential Panda problem. That is best practice for reuse of public domain.
-
What is your opinion of doing everything you said but, skipping the no-index and pointing the canonical at the original publishers site?
-
Thanks for that, I've done my own summary of the article and how it relates to my business.
Just to be more specific so I know for future reference, the article is from an Australian Government body and a non profit organization who's goal is for this to be seen by as many people as possible, is this possibly the exception to the rule of contacting for permission?
Link to article:
http://www.nutritionaustralia.org/national/news/2015/05/new-look-healthy-eating-pyramid-help-tackle-nutrition-confusion -
is there a standard practise/best practise for SEO to do this and ensure Google doesn't think i am plagerizing content etc
The best practice is to contact the author of the content and obtain permission. That is the legal way to do it. Otherwise you are committing copyright infringement which can land you in court. If the owner files a DMCA with google (millions of pages get a DMCA each month) your page will be removed from the SERPs. If you get a few DMCAs filed against you, it is possible that your whole site will be removed from the SERPs.
If you start republishing a lot of articles, even with permission, without setting them to noindex, then google will see your site as a duplicate content site and will either filter your site from the SERPs or hit you with a Panda problem.
Even better practice is to write unique content for your website. Then nobody is going to take you to court, nobody will file DMCA, google will not filter you, and google will not Panda you. If you can do that repeatedly with excellent content that visitors love then you will be in a position to make buckets of money.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Rebranding/Url Structure Change
Hi Everyone, First off thanks for taking the time to looking at my question. I was wondering about rebranding and URL structure changes. Right now my company is planning on changing their domain and doing a massive change to their site which includes a url structure change. The idea is in September they will be changing the site to be a combination of wordpress and ruby on rails (currently the site is ruby on rails). The homepage and design on the site will be completely different and parts of the site will be in php and other parts will be in ruby. The URL structure will also be changing completely at the same time. Each page will be completely different in structure, including the homepage (currently now it redirects you to a subfolder page that is your local page [i.e. nyc if you are in new york]). Then, the following month, they will be changing their domain name to a different domain. I have asked them to do this in stages. First the domain, second the rebrand, and third the URL restructuring or we could lose SEO traffic but they asked a freelancer his opinion and the freelancer said that you could do the rebrand change with the URL restructure and then domain later and while you're SEO may disappear, it'll definitely return in 3 to 4 months. Could you tell me who is right and what the correct method is to make this change?
Branding | | MattJD0 -
Is it "correct" to welcome to my social community an authority figure?
Hi, I just "earned" an authority figure as a follower on my company's twitter account (not a big account - 600 followers). The authority figure is the founder of a very relevant and big niche news site. Should I welcome her to my community? Is it correct putting her on the spot?
Branding | | BeytzNet
Will it offend other followers who I don't welcome? (Needless to say that I would love the opportunity to blog with them etc. - to have a relationship) Thanks0 -
Making the most from a Press Release being featured on news websites
We have recently sent out a press release to targeted publications and have been lucky enough to be featured on a hand full of quality news websites which all feature links to our main URL. A minor draw back is some of the sites have just used the press release with minimal changes so we are a tiny bit worried about duplicate content issues but the sites are all high quality with a Domain Authority of 65+. Anyway I am wondering how best to capitalise on these. A few ideas I have:- 1. Go to our Company Google Plus page and +1 them. 2. Go to our Twitter profile and favourite the "tweets" that have been sent out mentioning each article. 3. Go to our Facebook page and "Like" the articles on each of the sites. 4. Setup a Squidoo page called "My Company featured around the internet" and link to the news pages. 5. Setup a Tumblr page called " MY Company featured around the internet" and link to the news pages. We are not sure if featured the links/urls on our "Press" section will undermine any benefit of link juice - we were thinking of doing a PDF of the pages and hosting the PDF on our site.
Branding | | JohnW-UK0 -
What is The Time/Cost For SEO In Rebranding A Large Site
From an SEO agency perspective. What would be the estimated man hours and hard cost to rebrand a large site (1000+pages)? And all that would go into it, like 301 redirects and etc.? I have a pretty good idea, of what it would take and how perilous it could be from an SEO perspective. Because of anchor text / 301 redirects / organic potential traffic loss and etc. I just don't know the man hours and hard cost would be.
Branding | | SMG-Texas1 -
If someone leaves a review on a website, is there any way to syndicate this out to 3rd party review sites?
a client of mine receives loads and loads of review on their website but few on 3rd party review type sites. i want to be able to push reviews left on client site out to these other sites. is this possible?
Branding | | Christoffa0 -
Competitors' dummy websites --- What SEO (or other?) strategy is this?
I work for an e-retailer. I've noticed that at least one of our competitors (and, I think, a second as well) has set up a neutral "third party" website that attempts to provide unbiassed information about different manufacturer's products. Of course, their products always win out over the competitor in these comparisons. But this one site (and another whose corporate backer I can't seem to figure out) is keyworded so poorly, and not branded at all. There are very few (if any) links to the corporate sponsor, or links, period. It's definitely not serving to have "Little Brand x" appear next to "Big Brand Y" in search results, either (again, really poorly keyworded). Other SEO seems really minimal. What do you think their strategy is? Is it a dumb waste o' money or something really smart that I'm not picking up on? Your insights most appreciated!
Branding | | Novos_Jay1 -
How to get Google to link external review sites in Google Places
Hi, I have several company profiles in Google Places and Google Sites, I also have the same profiles for those companies in review sites like Yelp! and so on. I have seen that other sites have links on the bottom where Google points to those external review sites, but that doesn't happen for me yet, is there a way to tell Google that I have profiles on other review sites so they can link them or is it Google whenever they find them that will link them? Here's an example: http://maps.google.com/maps/place?cid=14126341780178539960&hl=en At the bottom you'll see that it says: Reviews from around the web Now this is one of mine: http://maps.google.com/maps/place?cid=12168877126282825032&hl=en Now how do I get that line at the bottom provided that I know there are reviews out there in other sites? Is there something I can do? Or is it all about Google doing it whenever they see fit? Thank you!
Branding | | tass0 -
Branding/Domain Challenge
A year and a half ago, SEO was all new to me and I may have made a mistake that looks to be a problem now. In a misguided quest to rank higher and faster, I used a domain for it's keywords and quick ranking potential rather than using my business' name URL. I've built the links and authority to where I'm now ranking well for many of my local search terms which is important for my local business success. The situation is that now I want to expand my business nationally as a franchise which will require my company's name in the domain(?), and the addition of entirely new pages and terms. My company's name' URL> www.ImpactMMAfitness.com is pointed to my site www.austinfitnessgyms.com and GA shows a significant # of visitors type our name in to find us. I also think it would be odd for someone outside my town looking for franchise info to be pointed to a different domain with Austin in it. I was wondering what option would be best: Keep as is Change domains - ouch!? Make a new second site ? I have 'ImpactFranchise.com I could use for a new site just for franchising but I would be starting at the bottom for any rankings. Is there a solution, or did I dig myself into a hole?
Branding | | OhYeahSteve0