Best website structure for product benefits and features.
-
I'm in disagreement with my partner over how best to represent our products' benefits and features on the homepage of our website. I'm interested in this from primarily a SEO perspective but it obviously has an impact on conversions as well.
I believe that a homepage shouldn't contain too much information so as not to overwhelm the user, a brief sentence or two about each benefit with a link to another page with in depth info about the related feature. Each of these inner pages would be optimized and contain much more content that you could put on the homepage example below. Each Please see wireframe A
He believes in more information on the homepage. There is more content to index which he believes is important for the homepage. Also, by using tabs most of the content is hidden from initial view so its doesn't clutter the page and the user doesn't have to leave the page to decide whether he is interested in the software. Please see wireframe B below.
I'd really love to hear from other Moz'ers which they would choose and why?
-
In that case, begin with option B and hide all the tabs. In essence, you will then have option A. Then as EGOL suggested, you can show an additional tab every week and measure differences.
-
Thanks Egol, great reply. You're absolutely right, we need to A/B test this however since it changes quite a bit of the website structure I'd like to go with the most likely option first.
-
I'm in disagreement with my partner over....
I love this type of question.
My homepage is huge... huge... something like the LATimes. EVERYONE tells me that it is waaaaaaaay too freeking big. What am I thinking?
My homepage wasn't always that way. It used to fit all above the fold and have a few links. However, as I added more content and more options, visitor engagement went up. Bounce rate went down, pageviews went up, time on site went up, income went up.
Making my homepage huge was one of the best things that I have ever done.
But I am not going to say that it will work the same way for you.
I will say that both you and your partner should shaddup and listen to your visitors. Put out a small homepage and see what visitors do... make it a little bigger and see what visitors do... bigger still and see what happens.
Test different approaches and base your decision upon visitor data. Use Google Analytics and Crazy Egg.
I am a 60-year-old white guy who has lived rural all of his life and spent most of his life working in institutions. It would be pretty darn arrogant of me to say that I know what a diversity of visitors from all parts of the world are looking for when they visit my website.
I've found that experimenting and watching the actions of my visitors is the most valuable way to improve a website..... because my intuition is usually waaaay wrong.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
If my website uses CDN does thousands of 301 redirect can harm the website performance?
Hi, If my website uses CDN does thousands of 301 redirect can harm the website performance? Thanks Roy
Intermediate & Advanced SEO | | kadut1 -
Whats the best way to structure my site?
Hi All, Hope everyone is well. I have a hypothetical and would love some experts advice. For a product like a corporate credit card what's the best URL structure to get the most out of SEO. Assuming the Page Title is Corporate Credit Card (unless this isnt the best idea? However the product is called the "corporate credit card" ). The reason this is trickier than I thought is because they say the rule of thumb is to use the plural of everything for best SEO. However I have pluralized the sub page "credit cards". www.website.com.au/products/credit-cards/corporate 2) www.website.com.au/products/credit-cards/corporate-credit-card 3) www.website.com.au/products/credit-cards/corporate-credit-cards If someone were to search for corporate credit cards would option 1&2 show up correctly? Would moz rank this as an "F" ? Thanks everyone! Dave
Intermediate & Advanced SEO | | CFCU0 -
My website has disapeared from all google queries except the ones that contains it´s own website name
Hi, My website URL is: www.nixiweb.com Before June of 2013 my website was always shown at first or second place at google when searching for "hosting gratis". After June of 2013 my website has disappeared from all searches, it only appears when I search for the site name, eg: "nixiweb" or “www.nixiweb.com” At webmaster tools, the search queries table only shows queries related to my website name (eg: "nixiweb" or “xixiweb”), and none related to any other keyword. Can anybody help me understanding which is the problem with my site? Thanks
Intermediate & Advanced SEO | | nixiweb0 -
Url structure of a blog
We are trying to work out what the best structure for our blog is as we want each page to rank as highly as possible, we were looking at a flat structure similar to http://www.hongkiat.com/blog/ where every posts is after the blog/ but not in category's although the viewers can look in different category's from the top buttons on the page- photoshop - icons etc or we where going to go for the structured way- blog/photoshop/blog-post.html the only problem is that we will end up 4 deep at least with this and at least 80 characters in the url. any help would be appreciated. Thanks Shaun
Intermediate & Advanced SEO | | BobAnderson0 -
If other websites implement our RSS feed sidewide on there website, can that hurt our own website?
Think about the switching anchors from the backlinks and the 100s of sidewide inlinks... I gues Google will understand that it's just a RSS feed right?
Intermediate & Advanced SEO | | Zanox0 -
Benefits of Implementing Open Graph?
I understand the benefits of implementing Open Graph as a local business, but am unclear of the benefits for a website, for example, a health website. Does Bing use OG in their search algorithm?
Intermediate & Advanced SEO | | nicole.healthline0 -
Optimising a Dynamic website ?
A client has bought the Nostalgia wp theme. I've installed Yoast but because the website is ajax based and the content for the pages are dynamically loaded the plugin won't work. Or at least not to my knowledge? The developer doesn't currently have a solution, which from previous expereience it will never be supported. So I need some possible solutions here. Create a mobile site? Cons more time, more money etc Create non dynamic pages linked in footer area. Cons page duplication etc. It's a small niche so having the basic elements is imperative to getting it ranking.
Intermediate & Advanced SEO | | StephenForde0 -
There's a website I'm working with that has a .php extension. All the pages do. What's the best practice to remove the .php extension across all pages?
Client wishes to drop the .php extension on all their pages (they've got around 2k pages). I assured them that wasn't necessary. However, in the event that I do end up doing this what's the best practices way (and easiest way) to do this? This is also a WordPress site. Thanks.
Intermediate & Advanced SEO | | digisavvy0