95% of organic traffic lands in my homepage, despite having a 250 page website with a "seo optimized" hierarchical structure. Any suggestion as to what might be happening?
-
Challenging issue
All the "usual suspects" have been discarded: all pages included in google index, no google penalties, metas optimized, kw's segregated by pages/cluster of pages to avoid cannibalization...
BUT, we know we are missing something
website is www.e-florex.com and is an e-commerce site based on magento
Any ideas you might think are worth exploring?
Thanks in advance for your help
Juan
-
John, Umar
Thanks for your interesting and wise recommendations. It is 22:00 here in Spain, but I can't wait to start digging tomorrow on the new insights you have provided me
Thanks
Juan
-
Juan
Thanks for providing the URL. The website is in Spanish which slows me down.
The observation I would make is that though you have some great back links - according to Semrush you do not appear to be ranking in the first few for high volume keywords in your customer category. I do not have time to review your backlinks but I would review them and see whether you are targeting the right anchor text.
Then secondly I would consider becoming more page focused for the keywords you are targeting. So get backlink anchor text specific with pages you want to rank for.
ie The below words you do not appear to rank well for. (not sure what any of them mean!)
Keyword Volume CPC SERP source flores 74,000 0.95 rosario flores 33,100 0.11 flores de bach 27,100 0.39 lola flores 18,100 0.09 florida 12,100 Finally if you have time I would do a competitor analysis - maybe a keyword density check on the keywords you are targeting - see if anything is drastically different from your competitors. Maybe they have great content blogs etc. I am not sure. I wish I could understand Spanish though!
All the best.
-
Hey Juan,
By conducting the initial analysis, I can conclude that most of the backlinks are pointing to your homepage. Look at the OSE's attached screenshot with this response.
I'd suggest you to apply following things as well,
- Implement RichSnippets
- In your guest posts (if you're doing), link to your service pages.
- Massively promote your service pages on social media
- Launch a blog section and produce useful content to target long-tail keywords and link your service pages.
- Target your service pages in the paid-advertising.
Hope this helps!
Thanks,
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Regarding SEO Structured Data
1. Should we add organization schema on all pages of the website OR just homepage? 2. What is the best practice for catalog page schema as every website is following a different pattern?
Intermediate & Advanced SEO | | Rajesh.Prajapati1 -
Help... To Optimize Category Page or Not?
My question is about whether to optimize a category page or not, but it’s a rather odd situation. Here’s a bit of background to start. When we relaunched our site, about six months ago, we had primary, secondary, and tertiary categories created. A user could reach all three levels by clicking through the site. Then we decided instead of linking to the tertiary categories, that we’d turn them into filters which can be applied at the secondary level. Thus, there is not actually a direct link to the 3rd level categories on the site. An important side note, I did check and confirm they are still included in the sitemap file. My initial thoughts were to forget any further optimization of those 3rd level categories, but as it turns out we still have rankings for some of them. Now the question… Because some of these pages are ranking and are found in the sitemap, should I include them in my SEO plan to build up and optimize, or because they are no longer linked to directly on the site will they eventually fizzle out (and I shouldn’t do anything further). This is such a unique situation that I am really looking for some insight from the community. Thanks!
Intermediate & Advanced SEO | | M_D_Golden_Peak0 -
Why is our website not generating organic traffic?
Our website is struggling to generate organic traffic over the past few months and we're lost as to why. It's a relatively new site. It's mobile friendly, all products have meta descriptions and product images have alt tags. Content is added regularly. Site speed could be better and alt tags need to be added to images on the blog but other than that we're stumped. Does anyone have any suggestions?
Intermediate & Advanced SEO | | Johnny_AppleSeed0 -
SEO tips for linking a website to ebay
Hi guys, I am helping a client link their website to Ebay and I am wondering if there is anything specific I should be doing in terms for search engine optimisation. Any advice would be really helpful. Thanks!
Intermediate & Advanced SEO | | StoryScout0 -
SEO on page content links help
I run a website at the bottom we have scroller box which the old SEO guy used to contain all of the crap content so we can rank for keywords not on the page and put all of the links in to spread the link juice into the other inner category pages (some of these pages are only listed on our innerpages otherwise). We are trying to remove this content and add decent content above the fold with relevant long tail keywords in (it is currently decent but could do with expanding if we are removing this large chunk of text in theSEO box and some long tail keywords will be missing if we just remove it) we can add a couple of links into this new content but will struggle to list the category pages not on the left hand navigation. If we were to list all of the pages in the left hand nav would we dilute the power going to the main pages currently or would we be in the same position we are now? For example at the minute I would say the power is mainly going to the left hand nav links and then a small amount of power to the links in the SEO content if we put these into the nav will it not dilute the power to the main pages. Thank you for your time and hopefully your help.
Intermediate & Advanced SEO | | BobAnderson0 -
Declining Organic Traffic despite PR, links and engagement
I have a client site that launched last June and rebranded this February 2012 as http://49thshelf.com The search traffic since Feb has been steadily declining despite some great campaigns to drive traffic and engagement. April down 40% vs. Mar May down 37% Jun down 51% Jul 16% We have a couple of challenges. The site is the only collection of Canadian-authored titles. It's like an Amazon of only Canadian titles. But it's not ecommerce, we direct traffic to other vendors like Amazon or the publisher to buy. We have 40,000 unique products on the site and the descriptions are primarily supplied by the publishers, which means it's the same content on the publisher site as Goodreads, Amazon and anyone else they share data with. Those big players like Amazon and Goodreads use user generated content to alter the descriptions but we don't have that level of activity on the site. Members create reading lists, the editorial staff curate collections on the homepage and there are interviews, blog posts and guest posts. No black hat SEO, no bad links that I can see. Great organic membership growth and interactions. Good activity from social media sites to the site. Good, trusted links from news sites and legit blogs. I don't know what to do to improve the organic traffic. July is the first month that we haven't seen 40-50% drops. Any advice is welcome, thank you!
Intermediate & Advanced SEO | | SoMisguided0 -
Is there a way to stop my product pages with the "show all" catagory/attribute from duplicating content?
If there were less pages with the "show all" attribute it would be a simple fix by adding the canonical URL tag. But seeing that there are about 1,000 of them I was wondering if their was a broader fix that I could apply.
Intermediate & Advanced SEO | | cscoville0 -
What metrics is Google looking for to classify a websites as a "Store" or "Brand"
Our company is both a store and brand as we sell manufacture direct. We are not included in Google's "Related Searches for widgets:" Picture attached as reference (we are not selling computers ... just an example) What is Google looking for to pull these brands and stores? hXSLn.gif
Intermediate & Advanced SEO | | tatermarketing0