95% of organic traffic lands in my homepage, despite having a 250 page website with a "seo optimized" hierarchical structure. Any suggestion as to what might be happening?

[juanmarn]

Challenging issue

All the "usual suspects" have been discarded: all pages included in google index, no google penalties, metas optimized, kw's segregated by pages/cluster of pages to avoid cannibalization...

BUT, we know we are missing something

website is www.e-florex.com and is an e-commerce site based on magento

Any ideas you might think are worth exploring?

Thanks in advance for your help

Juan

[juanmarn]

John, Umar

Thanks for your interesting and wise recommendations. It is 22:00 here in Spain, but I can't wait to start digging tomorrow on the new insights you have provided me

Thanks

Juan

[ClaytonJ]

Juan

Thanks for providing the URL. The website is in Spanish which slows me down.

The observation I would make is that though you have some great back links - according to Semrush you do not appear to be ranking in the first few for high volume keywords in your customer category.  I do not have time to review your backlinks but I would review them and see whether you are targeting the right anchor text.

Then secondly I would consider becoming more page focused for the keywords you are targeting.  So get backlink anchor text specific with pages you want to rank for.

ie The below words you do not appear to rank well for. (not sure what any of them mean!)

Keyword	Volume	CPC	SERP source
flores	74,000	0.95
rosario flores	33,100	0.11
flores de bach	27,100	0.39
lola flores	18,100	0.09
florida	12,100

Finally if you have time I would do a competitor analysis - maybe a keyword density check on the keywords you are targeting - see if anything is drastically different from your competitors. Maybe they have great content blogs etc.  I am not sure. I wish I could understand Spanish though!

All the best.

[UmarKhan]

Hey Juan,

By conducting the initial analysis, I can conclude that most of the backlinks are pointing to your homepage. Look at the OSE's attached screenshot with this response.

I'd suggest you to apply following things as well,

1. Implement RichSnippets
2. In your guest posts (if you're doing), link to your service pages.
3. Massively promote your service pages on social media
4. Launch a blog section and produce useful content to target long-tail keywords and link your service pages.
5. Target your service pages in the paid-advertising.

Hope this helps!

Thanks,

yLBoZ9q