How could you make a URL/Breadcrumb structure appear different in Google than when you click into site?
-
I'm seeing a competitor be able to make their URL/Breadcrumb stucture appear different in Google than on the site. Google shows a 3-4 category silo for the page but once clicked the page is off root. How could you do this?
-
Looks like Rich Snippets / structured data are whats doing it on this particular URL. If you right click on the site and click inspect elements you will see bits of code like this
The itemscope & item type tags all have to do with rich snippets / structured data, im no expert as i've not implemented them yet myself, but you can find out more at the following links
https://moz.com/learn/seo/schema-structured-data
https://moz.com/blog/a-visual-guide-to-rich-snippets
https://developers.google.com/structured-data/breadcrumbs In short, they tell the search engines what the data is so it can be displayed in a more appealing way in the search engine. -
Yes, that is exactly what is happening. But it has been this way for awhile now. I don't think reindexing is the issue. What do you think about this? See images below.
-
So your saying in google their URL appears
site.com/cat1/subcat/subsubcat/pagebut once clicked the url is
site.com/pageIf this is the case, I would guess that they previously had the page at the "site.com/cat1/subcat/subsubcat/page" url and google index'd it there and have since re-directed the URL the site.com/page and google simply hasn't reindexed and updated its listing yet.
Without a URL / example to look at I cant tell if anything more is going on.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Enabling Podcast for Search / Structured Data
Hi, I'm trying to configure a podcast to show up in search using these guidelines and need help identifying which code to use per these instructions. https://developers.google.com/search/docs/data-types/podcast Out of this, we put the following code inside the header tag of a designated podcast page, and it doesn't seem to be rendering properly when I test it. For this podcast home page: https://www.thepitchqueen.com/podcast-success-unfiltered/ href="http://successunfiltered.libsyn.com/rss"/> <title>Success Unfiltered Podcast</title>Any ideas about what to do? Or if this is correct, let me know?
Technical SEO | | HiddenPeak0 -
URL Structure for Product Pages
Hi Moz Community. I'm in need of some URL structure advice for product pages. We currently have ~4,000+ products and I'm trying to determine whether I need a new URL structure from the previous site owners. There are two current product URL structures that exist in our website: 1.http://www.example.com/bracelets/gold-bracelets/1-1-10-ct-diamond-tw-slip-on-bangle-14k-pink-gold-gh-i1-i2/ (old URL structure)
Technical SEO | | IceIcebaby
2. http://www.example.com/gemstone-bracelet-prd-bcy-121189/ (new URL structure) The problem is that half of our products are still in the old structure (no one moved them forward), but at the same time I'm not sure if the new structure is optimized as much as possible. Every single gemstone bracelet, or whatever product will have the same url structure, only being unique with the product number at the end. Would it be better to change everything over to more product specific URLS. I.e. example.com/topaz-gemstone-dangle-bracelet. Thanks for your help!
-Reed0 -
Do Com Junct links affect your site with Google and Penguin
We received the dreaded letter from google in reference to "unnatural or artificial links" Our site has affiliate programs through Commission Junction and Link Share and between the two programs we have over 8000 affiliates or advertisers. Our site has been very successful, but our organic search traffic is down as our rankings in the search engines have dropped. My question is do the affiliate links have an effect on our site with Panda or Penguin?
Technical SEO | | Statrak0 -
Vanity / Short URLs 301?
Hi everyone, I'm working on a website that uses a lot of short urls eg http://www.forest.com/oaktrees. A quick check reveals these are currently 302 status. My question is should these be made 301s - a lot of them are in off-page content and looking at GA attract a lot of clicks. I've not managed to see a definitive answer to this after several Google searches. All help and advice greatly appreciated. Bw Jon
Technical SEO | | CoL-PR0 -
URL structure
Hi, I am in the process of having a site created which will focus on the Xbox 360, PS3, Wii and PS3 Vita. I would appreciate some advice when it comes to the URL structure. Each category mentioned above will have the following subsections News
Technical SEO | | WalesDragon
Reviews
Screenshots
Trailers Would the best url structure be? www.domain.com/xbox-360/news/news-story-headline
www.domain.com/ps3/reviews/ps3-game-name Thanks in advance for your help and suggestions.0 -
Google has not been visiting my site
Hi I am working on a site at the moment http://www.cheapflightsgatwick.com and i had the site using a different template and in the search engines for the search term cheap flights gatwick we were fourth and for the term holiday magazine we were 12th in google but now we are not even in google on the first page for the search terms. But now after changing the template in joomla our rankings have gone out of the window. It took me about a day to sort out the site with the new template so i was not expecting any problems with the search engines but for some reason there is. If you put into the search engine www.cheapflightsgatwick.com then you will see that google has not visited the site for four days and also it is not showing the description and instead it is showing details about joomla. Can anyone let me know if there is anything i need to do to sort this out and why google is taking so long to visit my site
Technical SEO | | ClaireH-1848860 -
Google search result going to a page that I did not put on my site
Hi, I am seeing a very strange result in google for my site. When doing a search for the term "london reflexology" my site comes up 18th in the results. But when I click the link or check the URL it shows up as: http://www.reflexologyonline.co.uk/reflexologyonline.php?Action=Webring This is not right at all. It looks like some sort of cloaking but I am not sure. I am new to SEO and I do not know why goole is showing this URL that does not exist on my site and of witch the content is totally wrong. Can anyone please help with this? See the 2 linked images for more details. It seems to me the site might be hacked or something to that effect. Please help.... jyJdP.png 71Mf4.png
Technical SEO | | RupDog0 -
Google Local Results and URL Titles
After searching for (city name) (business type) a number of my competitor's sites come up with the title of their web page as the results (including geographic descriptors). However, my site is listed by name and does not reflect our URL title. How is this possible (did someone manually change the title of our listing?) and how can I change this back so that the title includes a geo descriptor? Do I simply edit the listing under google places or will this have a negative effect on our rankings?
Technical SEO | | helliottlaw0