How could you make a URL/Breadcrumb structure appear different in Google than when you click into site?
-
I'm seeing a competitor be able to make their URL/Breadcrumb stucture appear different in Google than on the site. Google shows a 3-4 category silo for the page but once clicked the page is off root. How could you do this?
-
Looks like Rich Snippets / structured data are whats doing it on this particular URL. If you right click on the site and click inspect elements you will see bits of code like this
The itemscope & item type tags all have to do with rich snippets / structured data, im no expert as i've not implemented them yet myself, but you can find out more at the following links
https://moz.com/learn/seo/schema-structured-data
https://moz.com/blog/a-visual-guide-to-rich-snippets
https://developers.google.com/structured-data/breadcrumbs In short, they tell the search engines what the data is so it can be displayed in a more appealing way in the search engine. -
Yes, that is exactly what is happening. But it has been this way for awhile now. I don't think reindexing is the issue. What do you think about this? See images below.
-
So your saying in google their URL appears
site.com/cat1/subcat/subsubcat/pagebut once clicked the url is
site.com/pageIf this is the case, I would guess that they previously had the page at the "site.com/cat1/subcat/subsubcat/page" url and google index'd it there and have since re-directed the URL the site.com/page and google simply hasn't reindexed and updated its listing yet.
Without a URL / example to look at I cant tell if anything more is going on.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
From: http://www. to https://
Hi all, I am changing my hosting for legal and SEO reasons from http://www to https:// . Now I hear different stories on the redirects: 1: should i try and change my backlinks? 2: internally all links will be 301 redirected at first. Than I want to (manually) change them. It;s within Wordpress so there should be a plugin for this. Tips? 3: Will it affect my rankings and for what period? What I now know that at first it will drop little but eventually you will rank higher than before. Thanks so much in advance! Tymen
Technical SEO | | Tymen1 -
Yet Another, Yet Important URL structure query.
Massive changes to our stock media site and structure here. While we have an extensive category system previously our category pages have only been our search pages with ID numbers for sorting categories. Now we have individual category pages. We have about 600 categories with about 4 max tiers. We have about 1,000,000 total products and issues with products appearing to be duplicate. Our current URL structure for producta looks like this: http://example.com/main-category/12345/product-name.htm Here is how I was planning on doing the new structure: Cat tier 1: http://example.com/category-one/ Cat tier 2: http://example.com/category-one/category-two/ Cat tier 3: http://example.com/category-one-category-two/category-three Cat tier 4: http://example.com/category-one-category-two-category-three/category-four/ Product: http://example.com/category-one-category-two-category-three/product-name-12345.htm Thoughts? Thanks! Craig
Technical SEO | | TheCraig0 -
Why is Google not indexing my site?
I'm a bit confused as to why my site just isn't indexing on Google. Even if I type in my brand name, my social channels rank and there's no evidence of my website. I've followed all of the advice I've read and gone into webmaster tools and got the Wordpress yoast plug-in but nothing seems to be making a difference!One thing I've noticed, in Google Webmaster Tools it says "Couldn’t communicate with the DNS server." in site errors. I've called GoDaddy and they said that everything is fine. A bit frustrating. Trying to work out what my next steps should be but feeling a bit lost to be honest! Any help GREATLY appreciated!
Technical SEO | | j1066s0 -
Staging site and "live" site have both been indexed by Google
While creating a site we forgot to password protect the staging site while it was being built. Now that the site has been moved to the new domain, it has come to my attention that both the staging site (site.staging.com) and the "live" site (site.com) are both being indexed. What is the best way to solve this problem? I was thinking about adding a 301 redirect from the staging site to the live site via HTACCESS. Any recommendations?
Technical SEO | | melen0 -
Why did Google stop indexing my site?
Google used to crawl my site every few minutes. Suddenly it stopped and the last week it indexed 3 pages out of thousands. https://www.google.co.il/#q=site:www.yetzira.com&source=lnt&tbs=qdr:w&sa=X&ei=I9aTUfTTCaKN0wX5moCgAw&ved=0CBgQpwUoAw&bav=on.2,or.r_cp.r_qf.&fp=cfac44f10e55f418&biw=1829&bih=938 What could cause this to happen and how can I solve this problem? Thanks!
Technical SEO | | JillB20130 -
Google seems to be penalizing my site for some reason
I recently took control of a website which did have some pretty big SEO problems, duplicate content being one of the main ones!! Looking back at ranking data the website ranked very well for it's main keyword, #5 for Google, Yahoo and Bing. The ranking then dropped in February 2012 for Google to #64 but stayed the same for Yahoo and Bing. I scrapped the dodgy content and completely rewrote it using a Wordpress framework about 6 weeks ago, still targeting the same keywords and 301 redirecting the old pages to the new pages where applicable. My rankings for Yahoo and Bing are still maintaining their page 1 rankings but Google is still ranking the website on page 5/6. My question is. Is the website getting punished for something that was part of the old website? If so how can I find out what it is and fix it? This website ranked on page 1 for Google for most of it's popular keywords but now it doesn't. I appreciate any feedback Many Thanks : )
Technical SEO | | alexhowe0 -
Google Crawler Error / restricting crawling
Hi On a Magento Instance we manage there is an advanced search. As part of the ongoing enhancement of the instance we altered the advance search options so there are less and more relevant. The issue is Google has crawled and catalogued the advanced search with the now removed options in the query string. Google keeps crawling these out of date advanced searches. These stale searches now create a 500 error. Currently Google is attempting to crawl these pages twice a day. I have implemented the following to stop this:- 1. Submitted requested the url be removed via Webmaster tools, selecting the directory option using uri: http://www.domian.com/catalogsearch/advanced/result/ 2. Added Disallow to robots.txt Disallow: /catalogsearch/advanced/result/* Disallow: /catalogsearch/advanced/result/ 3. Add rel="nofollow" to the links in the site linking to the advanced search. Below is a list of the links it is crawling or attempting to crawl, 12 links crawled twice a day each resulting in a 500 status. Can anything else be done? http://www.domain.com/catalogsearch/advanced/result/?bust_line=94&category=55&color_layered=128&csize[0]=0&fabric=92&inventry_status=97&length=0&price=5%2C10http://www.domain.com/catalogsearch/advanced/result/?bust_line=115&category=55&color_layered=130&csize[0]=0&fabric=0&inventry_status=97&length=116&price=3%2C10http://www.domain.com/catalogsearch/advanced/result/?bust_line=94&category=55&color_layered=126&csize[0]=0&fabric=92&inventry_status=97&length=0&price=5%2C10http://www.domain.com/catalogsearch/advanced/result/?bust_line=0&category=55&color_layered=137&csize[0]=0&fabric=93&inventry_status=96&length=0&price=8%2C10http://www.domain.com/catalogsearch/advanced/result/?bust_line=0&category=55&color_layered=142&csize[0]=0&fabric=93&inventry_status=96&length=0&price=4%2C10http://www.domain.com/catalogsearch/advanced/result/?bust_line=0&category=55&color_layered=137&csize[0]=0&fabric=93&inventry_status=96&length=0&price=5%2C10http://www.domain.com/catalogsearch/advanced/result/?bust_line=0&category=55&color_layered=142&csize[0]=0&fabric=93&inventry_status=96&length=0&price=5%2C10http://www.domain.com/catalogsearch/advanced/result/?bust_line=0&category=55&color_layered=135&csize[0]=0&fabric=93&inventry_status=96&length=0&price=5%2C10http://www.domain.com/catalogsearch/advanced/result/?bust_line=0&category=55&color_layered=128&csize[0]=0&fabric=93&inventry_status=96&length=0&price=5%2C10http://www.domain.com/catalogsearch/advanced/result/?bust_line=0&category=55&color_layered=127&csize[0]=0&fabric=93&inventry_status=96&length=0&price=4%2C10http://www.domain.com/catalogsearch/advanced/result/?bust_line=0&category=55&color_layered=127&csize[0]=0&fabric=93&inventry_status=96&length=0&price=3%2C10http://www.domain.com/catalogsearch/advanced/result/?bust_line=0&category=55&color_layered=128&csize[0]=0&fabric=93&inventry_status=96&length=0&price=10%2C10http://www.domain.com/catalogsearch/advanced/result/?bust_line=0&category=55&color_layered=122&csize[0]=0&fabric=93&inventry_status=96&length=0&price=8%2C10
Technical SEO | | Flipmedia1120 -
Google Shopping Australia/Google Merchant Centre
So Google Shopping has finally landed in Australia so we've got some work todo hooking it up to our client ecom sites. Right now we have a handful of clients who are setup, the feed is getting in their ok but all products are sitting in "disapproved" status in the dashboard and clicking into each individual product the status says awaiting review. I logged a support ticket with Google to get some more info on this as it doesn't look right to me (ie the disapproved status in dashboard) and got a useless templated answer. Seems that if I switch the country destination to US the products are approved and live in google.com shopping search within the hour. Switch back to Australia and they go back to disapproved status. Anyone having the same issue/seen this before? I simply don't trust Google support and wondering if there's other factors at play here.
Technical SEO | | Brendo0
